tag:blogger.com,1999:blog-8008724049496903547.post592911015239451928..comments2024-03-19T12:59:20.494+02:00Comments on csr-reporting: Measuring socio-economic impacts : new reportelainehttp://www.blogger.com/profile/07433863039389159395noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8008724049496903547.post-21742018856490404762010-11-07T23:30:29.487+02:002010-11-07T23:30:29.487+02:00There appear to be some wonderful trends identifie...There appear to be some wonderful trends identified in this report - companies trying to understand how well they create value in the communities in which they operate. <br /><br />There is an interesting tension here - companies that report how much value they create in local communities are increasing their brand value and perception of their ethical stance. But if companies aren't also understanding the complete picture in relation to externalities (that is, cost imposed onto local communities and wider society), they are creating false brand value for which (I'm guessing) some of them will not be able to account. Of course that's not an issue if the companies do all the good that they say they do and don't impose externalities. But it may be an error to take that brand strategy if there isn't a relatively sophisticated understanding of externalities matching the measurement of creation of value.<br /><br />I really like what I am seeing coming out of the likes of Unilever, SAB Miller and Anglo American. And I want to see that work continuing to develop. So I'm keen to see companies telling us how well they are protecting brand value by minimising externalities. <br /><br />Keen to hear other thoughts on this!Dwayne Barakahttps://www.blogger.com/profile/07838876350902026502noreply@blogger.com