tag:blogger.com,1999:blog-8008724049496903547.post6158091338418831622..comments2024-03-19T12:59:20.494+02:00Comments on csr-reporting: How do you measure sustainability?elainehttp://www.blogger.com/profile/07433863039389159395noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8008724049496903547.post-8627325307442324312010-08-30T17:46:23.679+03:002010-08-30T17:46:23.679+03:00Hello Chris, Yes, generally CSR and Sustainability...Hello Chris, Yes, generally CSR and Sustainability are used interchangeably these days, through there is a distinction. My take is that CSR has more of an internal focus - ensuring the business listens to stakeholders and accounts to them for its impacts, usually direct impacts - carbon footprint, responsible workplace, ethical marketing and ethics etc. Sustainability is more about the external focus (indirect impacts) - solving the world problems through a broader business contribution, often in partnership with other sectors of within sectors for example the Round Table on Sustainable Palm Oil. Things beyond the control of one single company but which all companies are dependent on. In this sense sustainability means both the sustainability of the planet and the sustainability of the business itself. <br />In both cases, measuring impact is a core element and serves as a way to manage and a way to disclose performance to stakeholders. <br />And as for the Corporate Responsibilty to do something not sustainable .. well, we would argue that if it's not sustainable (long-term), it's not good business, therefore why should there be a (voluntary) responsibility to do it ? <br /><br />Hope that helps (though there are many different versions and definitions out there...)<br /> <br />Thanks for reading and comenting, elaineelainehttps://www.blogger.com/profile/07433863039389159395noreply@blogger.comtag:blogger.com,1999:blog-8008724049496903547.post-39554427450735557082010-08-30T16:16:14.977+03:002010-08-30T16:16:14.977+03:00I'm a bit confused by the terminology here. Is...I'm a bit confused by the terminology here. Is the assumption that the terms "CSR" and "sustainability" are interchangeable? <br /><br />Also, there's the fact that the title of the report implies that it's about neither of those things, but rather about "social & economic impact." <br /><br />Clearly, measuring impact is a start on evaluating sustainability, but only just a start. <br />(And, of course, there's at least the possibility that there will sometimes be a Corporate Responsibility to do something that is not sustainable, which renders it very risky to use the 3 terms interchangeably.)Anonymousnoreply@blogger.com