tag:blogger.com,1999:blog-8008724049496903547.post927714607971016646..comments2024-03-19T12:59:20.494+02:00Comments on csr-reporting: Inflating community impactselainehttp://www.blogger.com/profile/07433863039389159395noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8008724049496903547.post-77070500835477053462011-04-06T18:20:37.872+03:002011-04-06T18:20:37.872+03:00Employees can volunteer on their own and are alway...Employees can volunteer on their own and are always free to do so, as individuals. <br /><br />If a company has funds or resources available to spend on the redundant activity of organising volunteer work, then I would like to know what that money isnt instead being spend to develop more socially valuable products and services - or reducing the price of them.<br /><br />The reason companies like to focus on charity is that it provides cheap marketing impact. It gets you a mention in the press and among people. But that is an INTERNALLY focused benefit, it is not the best use of those resources if you are actually interested in DOING something for the community. <br /><br />Better yet, if communities matter so much why doesnt AT&T tie its high paid executive bonuses to community impact, rather than rounding up low paid employees to go spend their time making the company look good.<br /><br />As I said, once you look carefully at this, it stinks.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8008724049496903547.post-55154750118445496552011-04-05T22:00:15.371+03:002011-04-05T22:00:15.371+03:00Hi Anonymous :)
Thanks for reading and thanks for ...Hi Anonymous :)<br />Thanks for reading and thanks for your comment. I agree that charity is not the most significant of impacts and that this should not detract from a core business strategy which addresses sustainability issues. However, I also believe that community involvement and employee volunteering (not just donating cash) bring many advantages both for the community and for the business, as well as offering possibilities to employees to experience positive things that they do not get in a regular day's work. My point is that companies should be clearer about how they communicate this.<br />warm regards<br />elaineelainehttps://www.blogger.com/profile/07433863039389159395noreply@blogger.comtag:blogger.com,1999:blog-8008724049496903547.post-6560250095729026332011-04-05T16:47:54.465+03:002011-04-05T16:47:54.465+03:00The more pertinent question would be "why was...The more pertinent question would be "why waste time documenting volunteer work"?<br /><br />It's rather obvious that the biggest community impact a company can make is NOT charity, but rather the role its own product and services make.<br /><br />AT&T should focus on making communication simpler easier and more affordable for communities, and spare use the nonsense charity accounting. It's all too easy to clean out the pockets of the poor and throw a few pennies of "charity" back as as sop.Anonymousnoreply@blogger.com