Showing posts with label CRRA. Show all posts
Showing posts with label CRRA. Show all posts

Saturday, May 17, 2014

18 winning CSR Reports

Congrats to the big three winners of CRRA '14. Coca Cola, The Cooperative Group and Novo Nordisk. They've all done it again! 

These three giants have picked up FIVE of the nine first place winning category votes, including the Best Report going to Coca Cola. In total they picked up ELEVEN of the available 27 top spots - winner and two runners-up in each of the nine award categories. That's 17% of the winning reports gaining 40% of the top spot votes. Pareto didn't quite get it totally right this time, but it's close :)

Coca Cola is no stranger to winning votes in the annual CRRA line-up. Over the years, the company has picked up SEVEN first place awards, and a total of FOURTEEN top three spots. 

The Cooperative Group has done pretty well too, with NINE top three spots, of which FIVE are first place awards, since 2008. 

Novo Nordisk has not been outdone either, gaining TWO winning places and a runner-up place in CRRA '14, with a total of EIGHT first place awards, and TWO more runner up awards since the beginning of time. Or the beginning of CRRA.    

All three companies have had first place winning reports every single year since the start of the CRRA competition, except for Cooperative Group who did not enter in CRRA '07, but won a first place in every other year.  No other company since the start of CRRA has achieved this feat. 

In total in CRRA '14, 18 reports won the top 27 spots, out of the total 88 organizations that entered CRRA '14, with around 53 reports shortlisted. Interestingly ALL the winning reports in the top three places in all categories are GRI based reports. I think this is the first time this has happened in the history of CRRA. NINE of the 18 winning reports came from the U.S. and there was one winning report from nine other countries. Of the SEVEN winning reports in first place in nine categories, FIVE came from the U.S. and one from the UK and one from Brazil. The longest winning report in first place was 198 pages (Smithfields Foods) and the shortest was 56 (Ernst and Young Americas). 

Here are the winners:

Best Report
Winner:   Coca Cola Enterprises CR & Sustainability Report 2012 / 2013 
1st Runner-up: BMW Sustainable Value Report 2012    
Best First Time Report
Winner:   Ernst & Young Americas Patterns of Progress 2012  


Best Integrated Report  
Winner:   
Novo Nordisk A/S annual report 2012 


Best Carbon Disclosure   
Winner:  
HP 2012 Global Citizenship Report  
Creativity in Communications
Winner:  Coca Cola Enterprises CR & Sustainability Report 2012 / 2013 
1st Runner-up: Novo Nordisk A/S annual report 2012  
2nd Runner-up: H &M Sustainability Report 2012  

Innovation in Reporting
Winner:  Bloomberg LP 2012 Sustainability Report
1st Runner-up: Coca Cola Enterprises CR & Sustainability Report 2012 / 2013
2nd Runner-up:  Merck & Co Inc Corporate Responsibility Highlights 2012  

Relevance & Materiality
Winner:  Co-operative Group Limited Sustainability Report 2012  
1st Runner-up:   Miller Coors 2013 Sustainability Report  

Openness & Honesty
Winner:   Smithfield Foods Inc 2012 Integrated Report  
1st Runner-up:  Microsoft Corporation Citizenship Report 2013 

Credibility through Assurance  
Winner:  
Novo Nordisk A/S annual report 2012
1st Runner-up:  Co-operative Group Limited Sustainability Report 2012 
2nd Runner-up:  Vancouver City Savings Credit Union (Vancity) 2012 Annual Report

Well done to all the winning reports and to the repeat repeat repeat repeat winners. 


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Friday, January 24, 2014

Will you influence the future of sustainability reporting?

There are some that say that governments will influence the future of sustainability reporting with reporting regulation. There are some that say that consumers will define what they want to hear from companies. There are others that think that NGOs are driving sustainability transparency forward. And academics, producing research on sustainability reporting, think they have the key to making it all work differently. All this is fine and every stakeholder group has the power to make a difference. But there is one additional way in which we can all influence the future of sustainability reporting and that's by giving recognition to the reports that inspired us for different reasons and helping them gain exposure.

That's why, around this time of year, every year, voting in the CRRA online reporting awards has to be on the to-do list of everyone that has an interest in the future of sustainability reporting, which has proven itself to be a process which helps drive sustainability performance and yes, save the planet.

Looking at the line-up for CRRA 14, there are over 50 worthy (some more, some less!) report candidates that are just waiting for you to take a look and vote.

Here are some entirely random quotes from most of the reports in the CRRA 14 line-up which may inspire you. I selected lines that made me smile, or cringe, or nod, or agree, or raise my eyebrows....... but I won't say which is which :)

Note that these quotes are taken out of context, though I hope that this is not misleading in any way. However, perhaps this is why you may be intrigued to open up the report and take a look yourself.

(I didn't check out two reports which did not offer a PDF download. I like PDFs.)  

Ascendas Pte Ltd: "As a progressive organisation, Ascendas continues to be forward-looking and expeditious in adopting best practices."
Bloomberg LP: "Data is the life-blood of policy-making and the capital markets. Even with the most sophisticated assumptions, regulations and financial models formulated on unreliable information are liable to miss the mark and, worse still, compound the problem."
BMW AG: "For us, sustainability means: making decisions weighing up the environmental, economic and social aspects of our actions. But we also examine all decisions on sustainable activities with regard to their profitability. This pays off."
British American Tobacco plc : "If you think nicotine causes most smoking-related diseases then you are not alone. Even some doctors believe this."
China Southern Power Grid Co Ltd: "When most people have been enjoying modern convenience brought by electricity, there was a time when some people in the five provinces and region in South China did not have access to it but relied on kerosene lantern and pine tar for light. Modern civilization was far away from them."
Chocolats Halba: "It is not possible to manufacture chocolate sustainably without procuring sustainable raw materials."
Coca-Cola Enterprises Inc: "We have mapped our stakeholders into key groups and continually review this landscape to ensure we understand their views and are able to communicate effectively and respond to their concerns on issues of interest."
Colas Limited: "Road safety has been identified as a key focus for our social responsibility. This issue is closely related to our operations and presents an important opportunity to make a big difference."
Co-operative Group Limited: "With a history as long as ours it’s inevitable that we’ve experienced all manner of challenges, but throughout, we’ve always stuck resolutely to our Values and Principles and today is no different."
Doosan Infracore Co Ltd: "The VC 630 / 5AX from Doosan Infracore is a high-rigidity vertical machining center capable of controlling five axles simultaneously. Functionality, productivity and operator convenience are all outstanding."
Ernst & Young Americas: "While formal learning plays a crucial role in our people’s development, it is but one leg in the EYU “tripod.” Experiences and coaching form the other two legs and are equally important."
Fibria Celulose SA: "Fibria Cellulose's 2012 Sustainability Report is an education in the detail of sustainable forest management practices, and projects a deep-seated commitment to high standards of environmental stewardship and good citizenship." (haha, disclosure, I said that, in the review piece I wrote for Fibria in this report.)
Flughafen München GmbH: "Crises cannot be planned – but reactions to crises can be."
Fromageries Bel SA: "Beyond the purely commercial act of buying something, consumers are looking for products that resonate with their own awareness of societal issues and desire for commitment, and the societal commitment they perceive in brands which they want to continue to trust."
GSK Latvia: "Vaccination (immunization) is the most effective method of preventing widespread diseases – it prevents an estimated annual 2.5 million deaths in children worldwide." (Another disclosure: I helped write this report.)
H & M Hennes & Mauritz AB: At H&M, we like to think of sustainability as a word of action, something we do rather than something we simply say."
Hess Corporation: "Tragically, we suffered two separate fatalities in 2012, our first since 2008. These fatalities serve to remind us that our work to keep our people safe can never stop as we continue to strive to eliminate all accidents from our business.
Hewlett-Packard Company: "We are committed to maintaining renewables as a part of our energy mix to make continued emissions reductions."
Hydro Québec: "Hydro-Québec takes steps to prevent or mitigate noise from facilities near sensitive environments, such as residential neighborhoods. To prevent noise pollution, the company installs quieter equipment."
IHS Inc: "Colleagues are passionate and understand that IHS is building a very unique company focused on providing tremendous value to customers, communities and stakeholders."
International Flavors & Fragrances Inc: "Vanilla has global appeal that crosses cultures and demographics, making it one of the world’s most popular flavors."
JSR Micro Inc.: "JSR Micro did not seek external assurance for this first report. However, to the best of our ability, we have confirmed that all information in the report is accurately disclosed and presented."
Koninklijke BAM Groep nv: "The earlier we get involved in a development the greater the opportunity we have to influence the sustainability of the development at a lower cost."
Korea Water Resources Corporation: "Communication with stakeholders is the best way for corporations to search for means to coexist with stakeholders."
Kuwait Petroleum International: "Sustainable growth is embedded in our commitment and we bring it to our workplace every day to make sure this company has a sustainable future."
La Trobe University: "To support the development of staff, the University invested over $2.5 million in staff training and conference participation in 2012, or $792 per full‑time equivalent on average."
LG U Plus Corporation: "The donation fund accumulated through the employee Quit Smoking Program is used for the U+ Study Room of Love, which is a project for building a study environment for the youths of low income families. The Regional Children Center in Sangam-dong is designated as the Study Room of Love and the fund was used to install IT devices, redo the wall paper, and to exchange the boiler."
Maynilad Water Services, Inc: "The Company is very strict to ensure that gender discrimination is not tolerated in any way. Employees’ salary and compensation are based on their performance and designations, but never on their gender."
Microsoft Corporation: "The people who power our innovations drive our success."
MillerCoors LLC: "Drunk driving fatalities are on the decline, and in 2011 were at record-low levels in the U.S."
MOL Group: "2013 could be just as challenging as 2012, taking into account slow economic growth in Europe or the tightening regulatory environment in many countries."
Monsanto Company: "We live in dynamic times."
Natura Cosmeticos SA: "A Natura consumer for 16 years, Geni Alves is a frequent buyer of perfumes from the Humor line. With a birthday party scheduled, she purchased the gift over a week in advance."
Nizhny Novgorod Engineering Company - Atomenergoproek: "We are committed to responsible designing and construction of nuclear and thermal power energy facilities and acknowledge that functioning of Company’s subdivisions and branches, as any other anthropogenic activity, may lead to a negative impact upon the environment." 
Novelis Inc: "Aluminum’s infinite recyclability is the other essential component of its sustainability footprint, and recycling aluminum uses dramatically less energy than manufacturing primary aluminum."
Novo Nordisk A/S: "Most annual reports these days talk about how the state of the global economy and the ensuing austerity measures put pressure on businesses. This report is no exception."
Pacific Hydro Pty Limited: "In relation to energy infrastructure of all types, we believe that the community needs confidence in the regulatory and planning authorities and the information provided by them about wind farms."
PanAust Limited: "We continue to be very impressed by the progress we observe in our Lao workforce."
Port Metro Vancouver: "Canada is a trading nation. From coast to coast to coast, people rely on the goods that move through ports."
Royal Dutch Shell plc: "The world is at the beginning of a transformation in energy use. Global population is rising, living standards are improving for many and more people are moving to cities. Demand for energy could rise by up to 80% by around 2050 as it powers rapid economic development."
SK Hynix Inc: "There is a saying that the future, despite being unpredictable, is the present to those who challenge and create."
SK Telecom Co Ltd: "When people and companies explore new possibilities for a better world, SK Telecom always stands by and works with them to be "happy together."
Smithfield Foods Inc: "As a food company, we believe we have a responsibility to help feed families who are struggling to afford the food they need."
STMicroelectronics NV: "Energy-efficiency and eco-design are now key consumer requirements for products."
The British Land Company plc: "Our strong reputation for community engagement makes us more likely to become the partner of choice for local authorities and others."
The Crown Estate: "We are privileged to own and manage some of the most diverse assets in the UK."
Tieto Corporation: "Based on the employee survey, people feel that their competences are well matched to role expectations. We also rate our leaders higher than ever before."
Toronto-Dominion Bank: "I have long held the view that a bank’s primary purpose is to create wealth in the real economy."
Vancouver City Savings Credit Union (Vancity): "Where we allocate capital today determines our society's future health."
Wilderness Holdings Limited: "Thirty years ago the founders of Wilderness fell in love with remote and wild places in Africa. They realised that many of these places were not getting the attention they deserved."
Wm Morrison Supermarkets plc: "We also accepted smaller broccoli, leeks and swedes in our standard vegetable range and courgettes that were lightly marked by wind and rain."

Got inspired?
Smiled?
Cringed?
Nodded?
Learned something new?

Go VOTE! Influence the future of sustainability reporting NOW! This is your chance! Do something to save the planet! Ok... I am getting carried away... but I do think it's important to give recognition to great reporters...so I think it would be great if you could include your voice.




elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Saturday, January 4, 2014

When is CSR Reporting honest?

What makes you read a sustainability report and come away thinking: "This company is really honest?" How many times has that happened to you in recent years? (assuming you have read a few sustainability reports). The Openness and Honesty Category in the annual CRRA online reporting awards is always an interesting one for me, as, let's face it, if we are not convinced of the honesty of the reporting company, then pretty much everything else is a waste of time. Am I right or am I right? 

CorporateRegister.com, the CRRA host, says this about the Openness and Honesty Category: "It’s sometimes difficult to tell the whole truth. It’s easy to highlight the good news and ignore the bad. Whether performance is poor or excellent is less relevant for this award. This award is for the report which ‘comes clean’, tells both the good and the bad news, and which convinces us that this is a balanced picture."

Indeed, bad news was cited as one of the most significant credibility-builders in reporting, according to research the CorporateRegister.com published in 2013. But there is bad news and there is bad news. Sometimes, bad news is so wrapped up in sugar that you don't even realize it's bad news. Sometimes, bad news is so insignificant that it's not even news, let alone bad. Sometimes bad news is also old news, and not worth wasting time on. Sometimes, bad news is simply a number in a chart which shows a target was not achieved, with no explanation or acknowledgment. Bad news is rarely that people screwed up, people made mistakes, people got it wrong, people failed. Bad news is rarely personalized (unless you are Tony Hayward), though it's usually quite personal. Maybe reports should include a section entitled: Who screwed up this year, why, and what we did about it. That would shoot any report right to the top of the Sustainability Reporting Honesty Leaderboard Rating of All Time.

But it's not just bad news that builds credibility. A report containing only bad news would never get past legal counsel. It's the combination of both good and bad news and the consistency with which the company's overall performance impacts are reported that creates a credible report and the feeling that we are reading an honest account of performance. The result is that you believe the company has made an effort to tell it like it is, even though you always know, deep down, that the company has pre-deselected a range of things that it will not disclose.

I took a look at the ten reports shortlisted for the Openness and Honesty Category to see if I could identify a good news - bad news combination. Previous winners in the Openness and Honesty category include Novo Nordisk Annual Report 2009 (CRRA '11), Marks and Spencer How We Do Business Report 2011 (CRRA '12) and Pacific Hydro Pty Annual Review & Sustainability Report 2012 (CRRA '13).

This time, the shortlisted lineup includes prior winner Pacific Hydro and nine other hopefuls. You can find all these reports and read them at CRRA '14 Best Openness and Honesty Category.


  • British American Tobacco plc Sustainability Summary 2012.  
  • Co-operative Group Limited Sustainability Report 2012.  
  • Fromageries Bel SA Corporate Social Responsibility Report 2012.  
  • Hydro Québec Sustainability Report 2012
  • La Trobe University 2012 Sustainability Report.  
  • Microsoft Corporation Citizenship Report 2013
  • Pacific Hydro Pty Limited Annual Review and Sustainability Report 2013
  • Royal BAM Group nv Sustainability report 2012
  • Smithfield Foods Inc 2012 Integrated Report.  
  • STMicroelectronics NV Sustainability Report 2012


BAT supplied 180 markets with over 694 billion cigarettes in 2012.  Is that bad news or good news?  You pick. But here's some really bad news. In 2012, there were 12 fatalities among BAT employees and contractors. In 2011, there were 7 fatalities. And no, these were not due to second-hand smoking but to injuries occurring during the course of work. BAT explains that a large factor causing these fatalities is assaults on sales and marketing people. I wonder what's more dangerous - smoking cigarettes or selling them? I checked back to an earlier BAT report (couldn't resist) and in 2010 there were four fatalities and in 2009, three. What's BAT doing about this four-fold increase in fatalities in three years? It's doing a lot of investigation and putting in place "focused support and action plans" and a global awareness campaign.  

Aside from these 19 people dying during the past two years, the rest of the BAT report is really quite good news. BAT faces the question of smoking-is-bad-for-everyone's-health head-on with wonderful news of nicotine alternatives which are safer than toxicants in tobacco, great stories of environmental added-value and support for a strict sector regulation.

The title of The Co-operative Group report - Building a Better Society - gives a hint that this report might be good-news oriented. However, the Co-op confirms that this is a balanced report. Chair Len Wardle says: "Good or bad, we report our impacts on everything from the environment to animal welfare, from people’s diet and health to diversity." Jonathon Porritt's "expert commentary" is only good news. Some of the superlatives in his short commentary include: remarkable, an inspiration, good story, impressive, pioneer, extraordinary". Perhaps the bad news is that there are few incredibly exceptionally admirably wonderfully astoundingly positive phrases he didn't manage to cram in.

True to its assertion, The Co-op reports the good and bad of target achievement.


The good news is that most companies have a hard time setting targets, let alone reporting performance against targets, so well done to the Co-op.  

Fromageries Bel's report - Sharing Smiles - is a first report. That's the good news. It's also the bad news, because it's a shame that this company did not deliver a report before now. It's a really well done report. The bad news is that there are zero women on the management committee at Bel, despite women making up 37% of all managers.

I had a hard time finding anything that looked like bad news in Hydro Quebec's report. That didn't make it less credible for me, but just to be on the safe side, I did a quick web search to see it I could come up with any major bloops about Hydro Quebec and I couldn't. The report, Hydro's 11th, is clear, readable and materially focused. The materiality process on the Hydro Quebec's website is impressively documented. So, no bad news. But don't let that fool you.

La Trobe University's report is another serious affair, but there is a little bit of bad news wrapped up in a little bit of good news. "While we have only achieved one of the three targets for women in senior roles, we are committed to gender equality and our Equal Opportunity for Women in the Workplace Strategic Plan 2012–2015 will provide guidance to move the University’s gender equality forward." The target was 42% and the achievement was 37%, so that's only almost bad. The other piece of good news in the La Trobe report is that target actions in all different performance areas throughout the report clearly state who is responsible for delivering (by job title). Now we know. And so do they.

Microsoft's 105 page report is rather a good news report. There is some really good news: For the first time ever, we’ve integrated carbon use into the financial decision making of the company. Our internal carbon fee builds a more responsible corporate culture while giving us a new perspective on the external costs of our emissions." That sounds like great news.  There's also good news from stakeholders. For example, Yutaio Wang from China: “ I can’t tell you how happy I was to find out I could get Microsoft training for free. I’ve always wanted to learn IT skills, but thought it was out of my reach.” There's good news about technology education, supporting NGOs, environmental performance, life-cycle impacts, human rights, online safety, data privacy, conflict minerals. In fact, it's all really really good. Why spoil it?

Pacific Hydro, on the other hand, piques our interest right on the very first page. The report gives a legend for understanding targets. Take a look at this:


Now, doesn't that make you sit up and race to try and find some little x's ? Fast forward to page 14. Oy! What a disappointment. Loads and loads of ticks and only one little x. "Did not achieve required returns due to overall reduction in forecast bundled (green and black) prices and delay in La Higuera tunnel rectification works." I thought that that might be our bad news over and done with in this report but then I came across a good bad report about the noise from wind farms and families who complained. Apparently wind farms create noise - but did you know that they create inaudible noise? Isn't that an oxymoron? "While complaints differ across the three families, they include concerns about audible and inaudible noise, vibration, and health."  Well done to Pacific Hydro for reporting this sort-of bad news.

Royal BAM Group's report leaves nothing to chance. It includes a section entitled: "Where we can improve". It cites safety, carbon emissions and waste as key areas of focus, and these are all top-right quadrant material issues. Detail about how Royal BAM plans to improve are included in the relevant report sections. That's great. Now we don't have to read the entire report looking for bad news. All the credibility has been established up front in a very clear way. Way to go, BAM.

Smithfield Foods' report starts with bad news. A "forward-looking information" statement, half a page long, which I suppose only lawyers understand. My point is, if I don't understand it, and it's full of legalese, then it must be bad news. However, this is probably due to the report's integrated approach. Pages 1 - 54 are the Integrated-Sustainability Report, pages 55 to 191 are the company's Form 10K. I didn't look at the latter but the former is a sound and informative read, well-written, using the Integrated Reporting value creation framework rather than the G4 material-impact approach. Every section has a good-news piece about how much value Smithfield is creating for different stakeholders. The bad news in all of this is the recall of 216,238 lbs of portobello mushroom-flavored pork loins that may have contained an undeclared allergen. Fairly mild bad news, I guess. Unless you're allergic.

STMicroelectonics uses the by now familiar little x approach to tell us their bad news. There are actually quite a lot of little x's. Is that good news or bad news? Fortunately a new set of objectives has been established for 2013-2015, so that probably turns this into good news. The degree of data transparency is very high in this report, covering all levels of performance over a 5 year period, and that's good news even if it contains bad news.  



This post leaves me contemplating why people focus on bad news as a credibility builder? I don't find that this is the only thing, or even the main thing, that makes a report credible. Let's be realistic. A sustainability report is not a confessional where companies request to be absolved of their sins. It's not something companies put out there so that you can hang them with it. However, as no company is perfect, I guess it's somewhat of an affront to our intelligence to present us with a report that gives us only the perfect picture. And that's why bad news is so important in sustainability reporting. It respects our intelligence. In return, we appreciate the honesty. 

I haven't deliberately tried to influence the outcome of the voting in CRRA '14 Openness and Honesty Category - none of the above reporters are my clients (yet, haha), so any influence you picked up is entirely your responsibility. However, I would like to influence you to vote. Voting in CRRA '14 is open through to end January and prizes are offered for voting. Here's your chance to both win a prize and vote for the best bad news. Go for it!


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Monday, December 30, 2013

Why Sustainability Reporting is Good for Your Health

I've never been much of a one for exercise, although, for years, before my kids were born, I would go out walking for about an hour every morning around 6am. I love that time of the morning, when the city slowly starts to come alive. I would walk regularly, every day, week and weekends. There was a period I used to go with my husband to the gym about four times a week as well. Then, the kids came along - yep, you can blame them for everything, (including the fact that I never actually shed those XXX lbs gained during pregnancy so many years ago, hahah), and taking an hour to exercise early in the morning was no longer practical, as it was always my job to get the kids to their kindergartens, then schools, then high schools etc, make the sandwiches and sort out all the last minute stuff that needs to be sorted.

Then, in 2005, I started my own consulting business, and day and night and even weekends just blended into one another and every spare minute of my time just got consumed by my work and things associated with work. Of course, work is no longer work, it's life, and it's fun, when you are independent, doing the stuff you love doing. But a consequence of being gobbled up by work was that the hour before getting the kids out in the morning became screen-time, picking up emails from far corners of the world and ensuring I got up to date before the hecticness of the day set in. For a long while, I just didn't make time for any kind of exercise at all. And the elliptical we optimistically acquired rapidly became an interesting but useless piece of modern home decor.

At some point, I got into a routine of walking for an hour in the evening, together with my husband and son. That was fun, especially when we stopped for falafel on the way back. Haha. But then, in 2012, on one evening walk, I took a fall and broke my kneecap.


And for over a year, I was too scared to go out walking again in case I broke the other one. 

And that's where Sustainability Reporting comes in. 

In 2012-2013, I worked on the first Sustainability Report for GSK Latvia. As part of the community volunteering programs run by GSK in Latvia, there was a piece about helping elderly people in the community learn Nordic Walking.


I'll be honest, and confess that, while working on the report, I didn't really understand the attraction of Nordic Walking. I had never heard of it before. I did a quick web search and found a few video clips of people walking with poles, and it seemed to me rather unremarkable. Walking is walking. So what if you walk with a couple of sticks? How much healthier can that be? Why buy special poles just to walk?  

Now, you can see where I am heading. After breaking my leg, and being rather sensitive in general where knees are concerned (my other knee was operated on when I was 22 and it's never been quite right since), I suddenly remembered the Nordic Walking Poles I had written about in GSK Latvia's report. I bought myself a set, and lo and behold, I have become a Nordic Walker. And guess what. I now understand why Nordic Walking so much more invigorating than simply walking-walking. By moving with poles, you actually give your upper body a workout at the same time as your lower body, while reducing the stress on your spine and knees. I actually feel the benefit in my arms and shoulders, as well as my shins and thighs. I also feel much more stable and much more confident, even at quite a pace. I now really get it. And I have become Nordic Walking's number one fan. I still have to get myself into a routine where I can Nordic Walk every day, as work and family are still all-consuming, but I am starting to form a plan. 



And that, my friends, is why Sustainability Reporting is good for your health!

And here is a photo taken during this morning's Nordic Walk at 8:30am in Herzliya Park.



Oh and by the way, GSK Latvia's 2012 CSR Report is shortlisted in CRRA '14 online reporting awards in the Best First Time Report category.  As it is most definitely a report with a proven health benefit, I think it deserves your vote!

PS: Thanks to the great Veronica Scheubel who posted on Facebook her New Year Resolution to do more Nordic Walking, which inspired me to write this post!

Happy New Nordic Year everyone!



elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Friday, December 6, 2013

10 First-time Reports in CRRA '14

Yipeeeeeeeeeeeeeeeeee! It's that time of the year again. (I say that every year when the CRRA online sustainability reporting awards open for voting). It's sooooooooooooooooooo exciting. We all get to VOTE for the BEST CR / CSR / SUSTAINABILITY report of the last year or so. That is so much fun. I love CRRA time, now in its seventh year, with 52 reports shortlisted in 9 categories. As usual, I'll be selecting some of the future winners (and non-winners) in a number of posts as we all place our votes until the deadline of 31st January 2014. As usual, if you vote you can win prizes :) But don't forget, you can't vote for your own company or your vote is invalidated.

(Note: All report links go to report profile pages on corporateregister.com. You have to be a registered user to view these pages.)

As usual, I am going to start with the first-timers, my absolute favorite category, and I promise, it's not only because one of my clients, GSK Latvia, is shortlisted. If you like the report, please vote  for GSK Latvia! 

There are ten first timer reports, amounting to 548 fascinating pages, from eight countries (including three from U.S. based companies). Six of the ten reports are GRI-based, one is assured and the rest are not. I decided to select three things I like about each of these ten reports.

I will admit to having trouble identifying three "likes" for each report. There are some reports which I didn't like at all, and had to wonder why on earth they were shortlisted. I always remind myself that each report is an achievement, especially a first report, and someone, somewhere has worked very hard to deliver it. That deserves positive acknowledgement. Some reports are clearly a reflection of the very early stage of a sustainability approach and this has to be considered when viewing first-time reports. However, some reports are more of a tick-the-box exercise or a PR publication. In this first-timer batch, there are some which are highly credible and I regretted limiting myself to only three "likes". In the interests of fairness, however, and without wishing to compromise the voting, I selected exactly three "likes" for each report, no more, no less. I avoided the "dislikes" - in some cases that would have been a much longer list!

   

GRI undeclared level. 107 pages. This is an annual report with a sustainability section starting on page 88.

LIKE ONE: The report title. This report is about transforming spaces into places. Great concept - a clever expression of this real estate company's higher purpose and contribution to a better life.
LIKE TWO: Ms Chong Siak Ching. The only female director of Ascendas out of 14 total directors.
LIKE THREE:  Fabulous photos.



Chocolats Halba, Switzerland, Food Sector 
Sustainability Report 2012. Added value through sustainability
GRI C level. 34 pages.

LIKE ONE: Contextual explanation of challenges facing the cocoa sector.
LIKE TWO: Three years of performance metrics, clearly laid out and easy to read.
LIKE THREE: Detailed sustainability strategy for 2013 - 2015 with clearly defined targets, which seem quite stretching.



Colas Limited. UK, Construction Sector Sustainability Report 2012 
30 pages. Not GRI. 

LIKE ONE:  Straightforward, no-frills structure with five main sections: Environment, Community, People, Safety, Customers. 
LIKE TWO:   "Aims and Aspirations" section. A mix of qualitative and quantitative targets.
LIKE THREE: Honesty: "We are disappointed that our CO2e emissions appear to be growing..."
LIKE ONE: Nice description of the way E & Y developed its materiality matrix. 
LIKE TWO: Clear reporting on gender composition of the business at different levels.  
LIKE THREE: Photos, names and email addresses of sustainability contacts for providing feedback. 


GSK LATVIA Corporate Responsibility Report 2012. Committed to our Community
35 pages. Not GRI

LIKE ONE: The first part.
LIKE TWO: The second part.
LIKE THREE: All the parts.
Ok, you can't expect me to be objective here. Sorry. Or not. But please take a look at GSK Latvia's report and if you like it, VOOOOOOTE :)


IHS Inc. USA. Information Services  Sustainability Report 2012
28 pages. Not GRI

LIKE ONE: Well-presented strategy in three parts: LIVE WELL – Strengthening People & Communities; LIVE WISE – Governing for Long-term Profitable Growth; LIVE GREEN – Caring for the Planet
LIKE TWO: Good spread of metrics throughout the report and provided as a summary in an appendix at the end of the report. 
LIKE THREE: Clear description of scope and boundaries of data collection methodologies listed in an appendix. 



JSR Micro Inc. USA, Chemicals. 2012 Corporate Social Responsibility Report
46 pages. GRI C Level

LIKE ONE: Letter from the President. It's simple, credible, modest and gives a good overview of the key aspects of JSR Micro's CSR approach and performance. 
LIKE TWO: Presentation of multi-year goals and current performance status.
LIKE THREE: Clear and well-written environmental section with performance metrics and explanations of different environmental initiatives. 


Kuwait Petroleum International Corporate Sustainability Report 2012
40 pages. GRI C Level

LIKE ONE: The report was prepared completely in-house without the help of consultants, or external advisors. 
LIKE TWO: Honesty: "Being an international oil Company working in five continents it took our CSR team a lot of effort to cover multinational stakeholder’s needs." 
LIKE THREE: Nice section on reducing paper consumption. 




LG U Plus Republic of Korea. Telecoms. Corporation Sustainability Report 2012
80 pages. GRI A+ Level

LIKE ONE: Impressive treatment of materiality, and top ten material issues listed with references to related narrative in the report itself. 
LIKE TWO: Great graphics, supporting the narrative well, demonstrating a systematic and process-oriented approach to almost everything that LG U+ does. 
LIKE THREE: Very interesting section on employees, with loads of detail, including a non-smoking incentive program with cash rewards, where employees take a nicotine test in order to qualify. 


Maynilad Water Services Inc  Philippines. Water. Sustainability Report 2011. Securing our Resources
92 pages. GRI B Level

LIKE ONE: Clear sustainability management framework.
LIKE TWO:  Nice section on engaging employees in energy conservation.
LIKE THREE: Interesting list of problems created by drought.



And now:
Did you read these reports? 
Here is a test:

QUESTIONS
ONE: Which company has offered staff a free weekly relaxation workshop since 2012 in addition to cut-price massages?
TWO: Which company has helped petroleum geoscience students as part of its community activity?
THREE: Which company supports the entrepreneurial dreams and economic future of the next generation?
FOUR: Which company had 14% of new hires in 2012 under the age of 25?
FIVE: Which company is a family- friendly company?
SIX: Which company has a small team which is big in terms of expertise, dedication and engagement?
SEVEN: Which company "believes the best is yet to come"?
EIGHT: Which company operates a Maeari and Jeong-Do Management Cyber Accusation Website?
NINE: Which company "capitalizes on all available communication channels to engage our employees actively"?
TEN: Which company has a managed in-door plant contract that has seen plants being placed on every floor and in each office for a healthier & greener environment?


SCROLL DOWN FOR ANSWERS:









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Here are the answers: 
ONE: Chocolats Halba
TWO: IHS Inc.
THREE: Ernst and Young
FOUR: Colas Construction
FIVE: GSK Latvia
SIX: JSR Micro
SEVEN: Maynilad Water Services
EIGHT: LG U+
NINE: Ascendas Pte
TEN: Kuwait Petroleum International





elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Tuesday, May 7, 2013

Is reporting bad news?

As mentioned in my previous post, the annual  CR Reporting Awards CRRA '13 Winners were announced during a special, one-day, by-invitation-only CR Perspectives conference hosted by CorporateRegister.com in late April. The conference shared the results of the CR Perspectives survey, which was completed by hundreds of people around the world and yielded some very interesting results. A full analysis of the results will be published and made freely available by the end of May on CorporateRegister.com.

I chaired the CR  Perspectives conference, which gave me the opportunity to hear and share CR Perspectives with a full-house of fascinating people from all over the world, including China. 

Paul Scott, MD of CorporateRegister.com, a fully-fledged Sustainability Reporting authority and celebrity, told me: “As CR reporting continues to evolve, CorporateRegister was very pleased to offer a forum where recent developments and the direction of reporting could be debated by an informed audience of practitioners. CR reporting developed organically, and as it matures we find various organisations attempting to steer it one way or the other. What our CR Perspectives survey has shown is that people involved in reporting make up their own minds, and we could be in for some surprises.”

CR Perspectives opened up with  Richard Howitt, MEP and European Parliament's spokesperson on Corporate Social Responsibility who spoke about the recent non-financial reporting directive which has been proposed by the European Commission, which, if adopted, will require companies of 500 employees and more to disclose information on "policies, risks and results as regards environmental matters, social and employee-related aspects, respect for human rights, anti-corruption and bribery issues, and diversity on the Boards of Directors." Richard is optimistic that this will go through all the necessary approvals to become law within the next six months or so - resulting in another 18,000 companies delivering sustainability reports - integrated or standalone- a big increase from the 2,500 that Richard says make some form of disclosure today. Richard talked about ethics and trust  in business as being part of the economic crisis we find ourselves in today, and that these are not only part of the crisis, but the route out of the crisis. He believes the European Directive will help Europe to catch up with progress made in other countries such as South Africa, Denmark, Brazil and more, where non-financial reporting has already been advanced in some form. Interestingly, Richard said that non-financial reporting should not be a big financial burden on companies. He quoted a figure of GBP 4,200 additional cost for each company to produce this information, less for smaller businesses. I am not quite sure how this was calculated but I wouldn't bet my last ice-cream on that one. However, Richard Howitt's perspectives were a great starter for what turned out to be a fascinating, packed day of discussion and ... well.. perspectives.
 
Paul Scott shared the results of the CR Perspectives survey and I can't resist providing a glimpse of a few of the initial results, pending the full and final version later this month. For example:
  • Over 95% of respondents agreed that CR Reporting builds trust. Great news!
  • Mandatory reporting or disclosure was the thing that the highest number of people agreed would lead to better uptake of reporting (I proposed that reporters receive free ice-cream, but I don't think that gained too much ground). 
  • Over half of the survey respondents agreed that improved standardization would lead to better quality reporting.
  • 92% of respondents believe that an annual form of reporting is the way to go, with much less support for continuous updates throughout the year
  • A whopping 63% of reporters supported country-specific reporting, as opposed to regional or global. This is validation for multinationals who commendably invest so much effort in producing local reports.
  • Almost all respondents believe that all stakeholders are important audiences for CR reporting, which continues to make the reporting task a complex one, trying to meet the demands of multiple stakeholder groups.
  • When asked what would make reporting more credible, the highest number of respondents said: bad news! Quantified data, assurance and use of a known reporting standard also came in with quite some support.

During the day, we heard from a range of CR practitioners and experts, including Jo Franses of Coca Cola Enterprises, Rupert Thomas of Royal Dutch Shell, Verity Lawson of BAT, Shannon Shoul of Nike, Core Olsen from Novo Nordisk, Sophie Guillou of La Poste, Joss Tantram of Terrafiniti  and Lois Guthrie, of the Climate Standards Disclosure Board, who is always an interesting contributor.
 
We debated with passion some of the big issues of the day, from the level of understanding that companies have of the value of reporting in a "survival"" context, to the use of reporting to drive corporate value. Of course, the concept of box-ticking came up, as it always does when people talk about reporting, and while a certain amount of that is always required, especially if we move to more standardized formats, the focus on materiality may well drive companies to think more deeply about what really matters rather than what boxes are available to tick.  
 
On credibility, given that the most significant credibility builder is apparently bad news, the one thing that companies don't want to report, I asked the panel what bad news they include in their reports and what they consider bad news to actually mean. The consensus seemed to be that bad news includes: failure to meet targets, failure to address material issues due to significant challenges, and worsening of performance such as in the area of safety or GHG emissions. For bad news to be noticed, it also should not be hidden way and minimized to the point that it's unrecognizable as bad news. This also gave me the opportunity to tell the story of the work I did with GSK Romania in helping to prepare their first, local, CR Report, called Valuing your Trust. In my first meeting with the General Manager, Pascal Prigent, I asked: "What can we not report? What do you not want to include in this CR Report?" Pascal looked me, puzzled, as if this was a rather odd question. His response: "Nothing. You can include in the report anything that is relevant to telling our full, honest and authentic CR performance in all the necessary areas." I didn't actually find too much bad news to disclose at GSK Romania, after interviewing all the management team and tens of others, and reviewing mounds of data and information, but the open approach of leadership and willingness to be fully transparent in the interests of building trust and credibility is something that more reporters would do well to emulate.
 
Now that we have established that bad news works, perhaps we can expect to be reading lots more bad news in future reports. This may be totally depressing but at least we will trust everybody:).
 
Watch this space for more bad news!
 
 

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)
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