Showing posts with label danone. Show all posts
Showing posts with label danone. Show all posts

Friday, January 7, 2011

11 top food companies fail at sustainability

A very interesting report was published recently by Bank Sarasin and Co Ltd,  called: " Food and Sustainability: Will the seed bear fruit? " . It discusses the sustainability ratings of the top 15 listed food and beverage manufacturers worldwide including Heinz, Danone, Unilever, Nestle and others. The report highlights three central sustainability themes that affect food producers: (1) health and nutrition, (2) sourcing more raw materials from sustainable agriculture and (3) committing to fair working conditions.  How the sector approaches these core sustainability material issues is the basis for the Bank's rating.

Health and Nutrition - some of the issues

Obesity: We all know about the problems of obesity, exacerbated through manufactured, processed, ready-cooked, fast, faster, junk, junkier and junkiest food. There is also a suggestion that the drop in levels of breast-feeding in favour of infant formula may contribute to fatter kids. In fact, obesity levels have been steadily rising for the past 20 years and are predicted to continue to do so. This report quotes that the cost of healthcare could increase by 240% by 2040 due to upward-trending obesity levels, checked only by the fact that life expectancy of the expensively obese is shorter than that of the thinnies. Not that it's ok to enjoy your food and die early, because in the meantime, equitable access to nutritious food is still a problem.

Problem food content: Salt, sugars, fats, What role does and should government play in ensuring healthy food availability and non-availability of healthy food, for example, banning high-cal snacks in schools. More legislation can be expected as governments and consumers increase awareness.

Enjoyment food: I wonder if this concept existed in the days of Fred Flintstone? The entire food industry has created a special place for enjoyment, indulgent, pleasure foods, all of which are really superfluous to a healthy diet and a sustainable planet. The trade-offs between health and enjoyment are a phenomenon of our advanced commercialized world and food industry. Would banning chocolate make us all more sustainable? Oy! and what about Chunkey Monkey ..... err...... help....

Raw materials and sustainable farming - some of the issues 

Problem agriculture: The report quotes that agriculture, once "an emblem of prudent management of natural resources" now accounts for 90% of global deforestation, is the biggest consumer of chemicals, generates the highest volume of GHG's and consumes about 70% of the planet's freshwater resources. Not a pretty picture, huh ? We are simply eating the planet for lunch, bite by bite. Food manufacturers are key protagonists in these global dining habits.

Organics: Even with the continuing buzz around organic food, organics is still a niche market and will account for less than 1% of farmland worldwide during the next 50 years, according to the report by Bank Sarasin. Important crops such as sugarcane, palm oil and soya are still not moving up the organic ladder. How manufacturers are revising their strategies to ensure long-term sourcing security is critical for sustainable food supply. 

Green genetic engineering: For or against? Modifying seeds to make them more resistant to pests and therefore reduce use of pesticides may well sound like an ideal solution but the technology is controversial and not readily digestable by all (haha, what a pun!). Bank Sarasin thinks the risks of GMO's outweigh the opportunities and discount seed producers from their investment recommendations. 

Sustainable farming methods:  The approach of manufacturers to ensure sustainable farming methods are a part of their overall supply chain strategy is critical. Heinz, for example, is the world's biggest producer of processed tomatoes and has pioneered the cultivation of tomatoes requiring fewer pesticides. The report mentions that some major food producers have entered into agreements with leading environmental organisations to advance sustainable farming.

Factory and field - fair working conditions - some of the issues

Global rights and global labour:  As more production is outsourced, so fewer employees are protected by international labour conventions and enjoy freedom of association, the report advises. The implementation of globally applicable employment standards is problematic leaving many workers with no protection of their rights. An indicator of this is whether a company discloses how many employees in their supply chain have a fixed employment contract. Apparently, not many disclose this detail.

Poor working conditions: Issues abound in farming and food production - seasonality, "subsistence risks through crop failure and price collapse", accidents and illness caused through agrochemicals etc. It is quoted that 60% of child labour is concentrated in agriculture.

Market power of big companies: In what Bank Sarasin called a bottleneck market structure, prices and conditions are dictated by a very small number of retailers, despite sourcing from many small-scale farmers. This gives rise to an inequitable distribution of wealth and inevitably, the small guy whose quality of life depends on the price he gets for his banana takes the hit. Fairtrade, development of relationships with farming cooperatives and other approaches are available to address these issues, in part. The take-up of these options by food manufacturers is a key element in creating a responsible and sustainable supply chain.   


Overall, this report of Bank Sarasin, authored by Dr. Gabriella Ries Hafner,  offers some fascinating insights about the sustainability impacts of the big food manufacturers. It is clear that the issues are still far from resolved and that overall, food manufacture has light-years to travel before it has a net positive sustainable impact. Rethinking the entire food value chain management in a systemic way is the task ahead. In Bank Sarasin's analysis, only four of the top 15 global food and beverage manufacturers (Danone, Heinz, Unilever and Nestle)  fall into the "social investment universe"  because they appear to be addressing these issues effectively. (See the matrix in the Bank's repease about the report)

We all have a role to play in making food supply more sustainable. The issues highlighted by the report published by the Bank are just some of the things we should be watching for as we read the Sustainability Reports of these corporations (and we should be reading them).  If they are not addressing these issues, amongst others, they are not serious about sustainability and we should be letting them know that we know.

And as for Chunky Monkey... well, every rule has its exception, no ?  


elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Friday, May 8, 2009

the world is in trouble - i need to go on a diet

I cam across this headline from the Sun, Fatties cause global warming whilst browsing Martin Smiths updates on JustMeans.com. Overweight people cause over a BILLION tons of Co2, the article says. And then there is a picture of a polar bear looking all forlorn on a melting block of ice. Talk about emotional blackmail.

So I guess i am in serious trouble. Another reason to start that long overdue diet again. The tomorrow diet. Not only am i overweight, i am the cause of global warming. Will my kids ever forgive me ? Will polar bears become extinct because of me ? Will the world ever survive my ice-cream binges and my chocolate cravings ? I take comfort in the fact that the sum of our individual actions can never be enough to resolve our climate issues -it's a SYSTEMIC problem which has to be fixed by all of us acting together.

So i took a stroll to the Weightwatchers International dot com website, the specialists in weight loss in groups. "Each week, approximately 1.5 million people attend approximately 50,000 Weight Watchers meetings " Now, if each of these people lose 2lbs a month, thats 36 million lbs in weight loss and i bet that would offset my few extra layers of puppy fat.(Yes, it's still puppy fat ). Perhaps Weightwatchers could offer a carbon trading program, so that i dont need to actually diet, i can just buy back some weightwatchers carbon credits. How cool. Of course, the problem with weight loss is that it tends to creep back again - but let's not go THERE. Not a thing about Corporate Social Responsibility on the WW website. They obviously havent picked up on the PR value of marketing WW as a climate change program and not just a weight and health thing. Phew.

A Company who does address obesity as part of its sustainability program is Unilever. You can download a report on the 10 major food companies and their approach to obesity from the Unilever website here. This is a very interesting report on all the facets of tacking obesity from the way product R&D is driven , marketing, especially to children, and transparency and disclosure. Danone, Unilever, Nestle and Kellogg score well on addressing and reporting on obesity as part of their sustainability strategy.

Ok, so now i have confessed my personal embarrassment at being the cause of global warming, i think i deserve a little low-calorie snack. Where did i put that chunk of triple-layer smooth-fudge whipped-cream-topped high-density chocolate cake ? hmmm ?

elaine cohen is the joint CEO of BeyondBusiness, a leading reporting and social-environmental consulting firm based in Israel. Visit our website at: www.b-yond.biz
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