Friday, 17 April 2009

is sex a renewable resource ?

i stumbled upon an interesting aspect of sustainability - an aspect about which i have not yet found a sustainability report that offers a comprehensive transparent disclosure (exposure?) of this sector. Yes, you guessed : sustainable love... sustainable sex ..." a green philosophy of relationships which teaches the importance of valuing the renewable resources of love and family" quoted from www.goodcleanlove.com, Wendy Strgar's company site, marketing sex aids and accessories including personal lubricants, massage and pleasure objects, love flower perfumes, body desserts and more ..

Love and family ... renewable resources, eh ? Wonder how much love and family it would take to operate a power plant. Or fuel a train from New York to Las Vegas . Well, if all it takes to save the planet is lots and lots of sex, using parabens-free lubricants and environmentally packaged vibrators, then why isnt everyone doing it ? (or maybe everybody IS and i just caught on a little late...)(as usual) :((

Taking a deeper look, or to put it another way, penetrating harder, into Wendy's love nest, i discovered that "Good Clean Love is an approved Coop America Green Company" (green sex? has a kinda orgasmic ring to it, doesnt it ?), and that "by helping women to create and sustain strong families, we make the world a more loving place. " Great, Wendy is a feminist as well as a "loveologist". Wendy replaces the use of petrochemical and parabens in intimacy products, turning love-making into a truly sustainable experience (and you all thought that Viagra was the only solution).

I thought i had just better check that there wasnt actually a sustainability report in the sex sector, so i did a quick search for sex on www.corporateregister.com and to my dismay all i came up with was Wessex Water plc and West Sussex County Council. Oh well, good to know that there is some element of reporting that comes close to containing sex.

Actually, i came to this sustainability revelation when my daily Google Alert threw up an interesting headling referring me to Andy Krolls piece on fox news dot com. He takes us on a tour of eco-friendly biodegradable condoms, solar powered vibrators and organic lubricants. Though he does recommend safety over sustainability when it comes to natural lambskin condoms. He didnt mention if he was talking from experience.

I wonder why GoodCleanLove has not yet produced a sustainability report. Perhaps just a little more renewable love is needed to fuel that process ? The positive impacts of sex appear to be clear. Wendy writes in Green Girls Global blog: "Hundreds of major medical studies have shown that an active sex life leads to a longer life, better heart health, a healthier immune response, reduction in chronic pain symptoms, lower rates of depression and even protection against some cancers. " Plenty of materiality and positive indirect impacts to report on here. And it is heartening to know that all i have to do to stay healthy is never get out of bed.

Now dont be sceptical. I mean, take Good Clean Love's New Cocoa Mint Body Dessert-smooth and creamy, all natural and organic butters and oils blended with organic Egyptian cocoa. Low calorie, too, apparently. I wonder how many kilos of that you can consume during a quickie before the kids get home ?

I couldnt leave the GLC site without a quick look at the number one selling sex-aid - the v-i-b-r-a-t--o-r. I discovered an amazing array of ergonomically designed shapes, some of which you can even plug into your ipod for the ultimate ergonomusical erotic experience. I wonder if they run on rechargeable bateries? Or are they powered by OTC lubes because "everything works better when it is well oiled".

So come on, GoodCleanLove... put your money where your passion candles are and lets see that first sustainability report. We are looking for a model of transparency. Or to use the professional jargon, bare all!


elaine cohen is the joint CEO of BeyondBusiness, a leading reporting and social-environmental consulting firm based in Israel. Visit our website at: www.b-yond.biz !Technorati Profile

1 comment:

KentuckyGal said...

I can definitely do the Cocoa Mint thing, but having trouble wrapping my mind around "ergomusical eroticism". *lol*

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