Showing posts with label ungc. Show all posts
Showing posts with label ungc. Show all posts

Thursday, August 25, 2016

Are you ready for the future?

Getting future-fit is both a business strategy and a sustainability strategy.  This year, ECI's Sustainability Report, the fifth annual report, and the third GRI G4-based report, places the focus squarely on how the company has been transforming itself to become future-fit and help its stakeholders become future-fit. So many Sustainability Reports are full of gloom and doom, and the impending collapse of humanity as we know it. While no-one questions the need to transform the way our economies work and the way corporations behave, getting future-fit can be inspiring and positive. ECI's 2015 Sustainability Report reflects ECI's optimistic approach to getting ready for the future. Are you ready? 








ECI is a global provider of ELASTIC network solutions to Communications Service Providers (CSPs), critical infrastructures and data center operators. ECI provides packet-optical transport, SDN/NFV applications, end-to-end network management, a comprehensive cyber security solution, and a range of professional services.

At its core, ECI's future-fit strategy is based on an ELASTIC approach to business. ELASTIC means flexible, open, adaptable, customizable, controllable and resource-efficient. Much of this may sound like mumbo-jumbo technobabble to you.

Think about it this way. You live in Mumbai and wants to call a friend who lives in a remote area in Southern India. As you may know, fixed-telephone-line coverage in India is not comprehensive, so mobile is the most practical way to reach remote communities. According to Wikipedia, India had 24.81 million fixed line telephone subscribers in 2016, and more than one billion wireless subscribers. ECI has a strong presence in the Indian telecoms market and supports 4 leading mobile service providers, helping develop and upgrade their mobile and internet coverage and speed. The chances are that when you call your friend, the call will be transported over ECI's equipment.  

Or perhaps you live in Africa. As a result of the work of ECI in 11 countries in Africa, supporting local providers with efficient, state-of-the-art communications and internet infrastructures, people living in these countries are now able to gain access to advanced mobile and internet services.

Millions of people in the many countries that ECI serves have a similar experience. These individuals can achieve an enhanced quality of life because local providers develop and expand the quality, reach and choice of their mobile and internet services to their customers through the use of ECI's ELASTIC solutions that provide advanced, efficient, reliable, secure, future-fit technology, building on legacy installations for speed-to-market and affordable incremental costs. 

This is ECIs positive impact on society and the environment. In the 2015 Sustainability Report, ECI describes its work in developed and emerging markets, and the way new ELASTIC solutions are transforming lives for so many. 


All of this is aligned with ECI's material focus and specifically with five of the UN 2030 Sustainable Development Goals:



The 2015 Sustainability Report, in addition to all of this, describes the progress ECI has made across a range of social and environmental topics. This includes a first in 2015 for ECI -  a stakeholder round table attended by participants from civil society, ECI's supplier network, academic and business subject experts who engaged in a frank discussion about the expectations of ECI as a company and offered suggestions about the way ECI could improve its impacts. Environmental performance has continued to improve at ECI with, in 2015, further reductions in energy, emissions, water and waste.

ECI continues to promote women in technology, achieving a level of 24% of managers who are women in 2015, from 19% in 2014 (and 16% in 2011).

As a privately-owned company, ECI's commitment to transparency is part of a leading-edge approach to everything the company does. Future-fitting business is sustainability at its best. With optimism and inspiring ELASTICITY, ECI's report is worth a look.
  
It's not by chance that I write (again) about ECI's reporting. It has been my honor and pleasure to support this report, and every prior ECI report. I'd also like to call-out Eynat Rotfeld, ECI's CSR Manager who has driven reporting with a passion over the years and has slowly but surely engaged the entire ECI organization from the Chairman of the Board, through the CEO and all senior management and divisional management teams. Eynat is a CSR change-maker and an example of how trusting, collaborative relationships, consistent communication and gentle encouragement are ingredients that work in embedding a culture of CSR in an organization.




As always, take a look at the report. Give feedback!





elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise Guide to Next Generation Sustainability Reporting AND Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me via Twitter (@elainecohen) or via my business website www.b-yond.biz (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm). Need help writing your first / next Sustainability Report? Contact elaine: info@b-yond.biz

Sunday, October 18, 2015

Happy Birthday Netafim!

Some people get to age 50 and think of slowing down. Nice early retirement, small beach-house somewhere, prepping for the grandkids, nothing too strenuous, bit of golf, tennis or bridge maybe, catch up all that reading that you didn't manage in the last 15 years. Our valued client, Netafim, has a different approach. After working tirelessly to lead the drip revolution for the past 50 years, the company is stronger, faster, more agile, more experienced, more capable and more poised than ever before to turn Mass Adoption of Drip irrigation into our new reality all around the world. At age 50, Netafim is just taking off. And that means that the next 50 years are going to be one helluva ride. Before I go on, there's one thing I wanted to say to Netafim: 

HAPPY 50th BIRTHDAY!

And what a birthday year it has been (and still is). A fitting culmination of everything that Netafim has been passionate about for almost a billion days. For those of you who don't yet know Netafim, suffice it to say that this company has made drip irrigation virtually a household name in the world of agriculture. Drip - or micro- irrigation enables improved agricultural yields with lower water, energy, chemicals and land use through targeted irrigation systems that precision-feed water and plant nutrients to crops. With 3,700 employees at the end of 2014, working with large agricultural concerns and thousands of smallholder farmers across emerging markets, Netafim has succeeded in expanding the use of drip irrigation, advancing both social and environmental sustainability in a systemic way. There are few companies that produce a product that is inherently net positive for the planet. Netafim is one of them. 

Here are some of Netafim's 2015 stories:

Publication of Netafim's 2014 Communication on Progress (COP) to the UN Global Compact.


Netafim publishes a full Sustainability Report every two years. In the interim years, Netafim meets its commitment to the UN Global Compact as a member of the UNGC's LEAD program and the CEO Water Mandate by publishing a COP. The 2014 COP covers 21 UNGC LEAD criteria and references Netafim's 2020 Sustainability Strategy that was defined in 2014.


The COP includes case studies from Netafim's recent activity. Netafim always has a host of fascinating projects to talk about. One, for example, is the breakthrough use of drip irrigation for rice.


Rice is a major crop of which the majority is grown by smallholder farmers. The average age of rice farmers is rising as younger generations have no desire to work in such labor-intensive jobs. The decreasing number of rice farmers is a major issue worldwide, as rice is the main source of nutrition in many regions. As rice supplies become more difficult to maintain, governments are seeking new ways to increase production. Drip irrigation is a solution to increasing rice yields while using fewer resources, resulting in lower cost for land preparation and fertilizers, lower greenhouse gas emissions and less physical labor. Netafim currently maintains collaborative research initiatives for rice irrigation in many countries including Japan, China, Thailand, Australia, Ukraine, and Spain to help identify the optimum irrigation conditions in each country in alignment with local climatic conditions and needs. And here's another thing. Did you know that the use of traditional flood irrigation methods has an effect of increasing arsenic absorption from the soil by rice plants? How would you like a little arsenic with your rice pudding? Arsenic exposure has been associated with certain cancer risks if ingested in high quantities. Through Netafim's research with the University of Pisa in Italy, researchers were able to reduce the arsenic content of drip irrigated rice to almost zero.  Hope it still tastes as good! Here's a short vid where Dubi Raz, Netafim’s Corporate Agronomy Director, talks about rice irrigation and other things at Israel's 2015 Agritech exhibition.




Another case study describes Netafim's transformational involvement in Karnataka, India - an initiative that is changing the landscape of farming in this region and improving the local economy and quality of life. The initiative is advanced by the Water Resources Department of Karnataka, a south western state in India. Karnataka's community irrigation program is the largest of its kind in India, covering 59 villages and affecting 15,000 farmers. Karnataka suffers from drought during its dry season, when land irrigated by traditional canal irrigation systems lies fallow. Using water-efficient drip irrigation, double the land-area originally planned for the program can be developed. Netafim India is installing drip irrigation across 11,700 hectares of land and providing crop management tools and training for local farmers. A successful outcome for the Karnataka project will be a turning point for the region and a model for reapplication in several other areas of India.

Publication of a book about Israel's leading role in water conservation - with Netafim's help


In 2015, Seth M. Siegel published "Let there be water - Israel's solution for a water-starved world". The book describes the leading role Israel has played in the development of water technology from desalination to drip irrigation and much more in between. Netafim is featured in the book, with references from Netafim's history and impact and quotes from key figures in the company, past and present. One is Naty Barak, Netafim's Chief Sustainability Officer and relentless campaigner for advancing the human right to water and the use of irrigation to help solve many of the world's problems - including several addressed by the recently ratified Sustainable Development Goals (SDGs). Few companies have books written about them. Guess this one will take pride of place on the Netafim bookshelf, and on mine... maybe also on yours!

Further market leading innovations

When I first started working with Netafim some years ago, I thought that drip irrigation was just a load of plastic tubing laid on the ground with holes in them to let the water through slowly. I was wrong. Drip irrigation at surface level or at sub-surface level is totally high-tech and deploys top-end technologies for water emitting systems implanted in the irrigation pipes that meet the needs of different crops, soil types, nutrient requirements and much more. Anti-clogging, flow rates, width of tubing, not to mention the fully automated crop management systems that enable farmers to control their fields remotely makes drip irrigation a technology triumph of techy geeks, programmers and agronomists. Netafim stays at the forefront of technology and leads the market with new developments. In 2015, for example, Netafim launched a new low-flow drip irrigation system, the most advanced in the world, that surpasses historical barriers in clogging resistance, durability and operational efficiency.  


I am not much of a techy myself - it has taken me all my time to figure out Win 8.1 and iOS 9.0.2 - but the benefits of improving drip irrigation technology are quite clear.

More business, more markets, more sustainability


Netafim CSO Naty Barak with Vingroup

In 2015, Netafim made further progress in advancing Mass Adoption of Irrigation (MAD) to help farmers and food producers around the world grow more with less. In a $17 million deal in Vietnam, Netafim is supplying greenhouse structures, drip irrigation, climate control systems, know-how, and agronomic support for Vingroup, Vietnam’s largest publicly-traded real estate operator, in one of southeast Asia's largest agri projects. In Senegal, Netafim is supplying an end-to-end drip irrigation solution for the Senegal Sugar Company (CSS), one of Africa’s largest sugarcane producers. CSS – Senegal’s largest private-sector employer – started growing sugarcane over 40 years ago and now produces over 1.3 million tons of sugarcane annually. Drip irrigation is a key factor in the company's expansion and efficiency advances, creating food for the world while supporting the local economy and livelihoods. Around the world, Netafim continued to expand in India and many African markets, making the 2015 birthday year one of the most memorable yet. With every additional drip irrigation system that is sold, our planet and our society become just a little bit more sustainable.



There were many more events and developments in 2015, including a host of corporate birthday celebrations and recognitions. Add this blog post to the list. For us, as consultants, in addition to our pride at working with a company that makes such a positive impact through its core business, what really makes it fun is that Netafim is staffed with simply great and totally dedicated people who are an absolute pleasure to work with.

If I am still writing this blog in another 50 years' time - hmmmm, what's the chance of that?! - I'll update you on progress in 2065. Stay tuned. 



elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise Guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me via Twitter (@elainecohen)  or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm).  Need help writing your first / next Sustainability Report? Contact elaine: info@b-yond.biz  

Friday, May 2, 2014

What would you say to the UN?

If you had the attention of the UN General Assembly in a debate about "Elements for a Monitoring and Accountability Framework for the Post-2015 Development Agenda", what would you tell them? I suppose it depends on who you are, where you come from and what you see.

If you have been one of the leaders of the most dominant business accountability organizations for the last ten years and have had a top position in the Dutch government, in charge of human rights, climate change, and scientific research, and had several international leadership positions, such as chair of an OECD Working Group, OECD President of donor governments to the Sahel, and Vice Chair of the Oversight Committee of the Consultative Group on International Agricultural Research (hosted at the World Bank, with UNPD, FAO, IFAD and 60 governments) and climate change director during COP 6, when agreement was reached on the Kyoto protocol under the UN Climate Change Convention, what would you say?

If you are also a board member of WWF Netherlands, the second largest national WWF network with almost 1 million contributing members, and of  the International Institute of Environment and Development, a global leader in sustainable development, and of CORDAID, a large international development organization with almost a thousand partner organizations in 36 countries, combining emergency aid and structural poverty eradication, and of the SEED Initiative, a global partnership for action on sustainable development and the green economy, and of  Women in Europe for a Common Future (WECF), an international network of over 100 women’s, environmental and health organizations implementing projects in 40 countries and advocating globally for a healthy environment for all, assuming you found the time to take a trip to New York, what exactly would you tell the UN General Assembly, headed by Ban Ki Moon and including delegates from 193 countries?

If you are a dynamic, thoughtful leader with a vision for a better world where business plays a positive role, how would you formulate your advice to the UN delegates?

This person did that yesterday, May 1, 2014, in the General Assembly. Yes, of course, I am talking about Teresa Fogelberg, Deputy Chief Executive of the Global Reporting Initiative. And this is what she said: 

"
A successful post-2015 Development Agenda will require a robust, inclusive and transparent monitoring and accountability framework. Accountability extends beyond government, and applies to all stakeholders being held accountable for their role in implementing a universal development agenda. And that is what I will do today: address business accountability.

There is a unique momentum bringing together two global currents, two movements: 1) the business and stakeholder movement behind the growing integration of sustainability considerations in business and 2) the growing accountability practice developed in the field of Sustainability Reporting over the past years, with the overall inter-governmental monitoring of Sustainable Development Goals (SDGs).

The reality is that the private sector is diverse. Fortunately the number of companies that appreciate the importance of their social and environmental performance is growing. But this realization is still far from universal. The UN Global Compact, the World Business Council for Sustainable Development and the Global Reporting Initiative are the central global players advancing this practice. We have joined forces in a new Alliance to establish a strong link between this growing practice among business and their stakeholders and the SDGs. We call our alliance the Post-2015 Business Engagement Architecture. We felt proud when UN Secretary-General Ban Ki-moon launched it in September 2013.

The plan is to develop private sector guidance that will help companies enhance their sustainability management and reporting with a view to global sustainable development goals and targets. The Alliance partners will work together to add a chapter to GRI’s global standard to make the connection to the forthcoming SDGs. This would provide an important element; a crucial piece of the jigsaw in crafting the Monitoring and Accountability Framework for the Post-2015 Development Agenda. It would mean that the wheel would not have to be re-invented, and that thousands of companies would bring their commitment and experience to the post-2015 implementation arena.

So what is the current global business accountability mechanism, used today as standard practice by thousands of companies from all continents? The topic of private sector accountability has appeared prominently on the agenda for over two decades now. The drivers have been a lack of public trust and a more restrictive operative license for companies. Opportunities for establishing a green economy and new markets have also arisen. There is no accountability without transparency – so sustainability reporting has become a key accountability tool for many companies and their stakeholders.

This is how the Global Reporting Initiative (GRI) was born. It started as a multi-stakeholder movement by companies, civil society, labour unions, the World Bank and various foundations.The UN Environment Programme (UNEP) welcomed GRI as a collaborating center and facilitated its establishment as an independent international organisation, based in the Netherlands (and now with satellite offices on all continents). GRI established key partnerships through Memorandums of Understanding with inter-governmental organisations like UN Global Compact (UNGC), the OECD and UNCTAD, where GRI actively contributes to the intergovernmental Working Group on International Standards on Accounting and Reporting (ISAR). Over the years, investors and stock exchanges have increasingly become engaged in business accountability and sustainability reporting or disclosure, as they call it. One important initiative launched in Rio in 2012 is the Sustainable Stock Exchanges Initiative, hosted by UNEP/FI, UNGC and UNCTAD.

Governments first referred to environmental reporting at the United Nations Conference on Environment and Development in 1992. In Agenda 21 of the Conference, they agreed that business and industry should be ‘encouraged to adopt and report on their environmental records, as well as on the use of energy and natural resources’. Building on this, the World Summit on Sustainable Development also underlined the importance of reporting by noting the need to enhance corporate environmental and social responsibility and accountability, including through actions such as ‘public reporting on environmental and social issues’.

In 2002, at the UN World Summit on Sustainable Development in Johannesburg, GRI launched the first mature version of the GRI Guidelines. These had been created as a de facto standard through a formal multi-stakeholder due process, with all stakeholder constituencies and geographic regions represented. GRI was referenced in the World Summit’s Plan of Implementation. Paragraph 18 of the Report reads as follows:

Enhance corporate environmental and social responsibility and accountability. This would include actions at all levels to: (a) Encourage industry to improve social and environmental performance through voluntary initiatives, including environmental management systems, codes of conduct, certification and public reporting on environmental and social issues, taking into account such initiatives as the International Organization for Standardization standards and Global Reporting Initiative guidelines on sustainability reporting, bearing in mind principle 11 of the Rio Declaration on Environment and Development; (b) Encourage dialogue between enterprises and the communities in which they operate and other stakeholders; (c) Encourage financial institutions to incorporate sustainable development considerations into their decision-making processes; (d) Develop workplace-based partnerships and programmes, including training and education programmes. 

The GRI Guidelines consist of accountability principles and standard disclosures or indicators in the environmental, social, and economic and governance spheres. Examples of standard disclosure fields are employment, gender equality, human rights, climate change, biodiversity, pollution, water use, corruption, as well as payments to governments and local communities. All of these disclosures are based on key sustainable development-related UN Conventions (for example, the Universal Declaration of Human Rights, the three Rio Conventions, many ILO conventions, and CEDAW). In addition, the GRI guidelines provide a reporting language for three of the most important international normative frameworks: the UNGC ten principles, the OECD Guiding Principles for MNEs and the UN Guiding principles for Business and Human Rights.

In May 2013, GRI launched the fourth generation of the most widely used comprehensive sustainability reporting framework in the world, its Sustainability Reporting Guidelines - G4. The launch marked the culmination of two years’ extensive stakeholder consultation and dialogue with a diverse constituency of hundreds of experts across the world. G4 places the concept of materiality at the heart of sustainability reporting. This means encouraging organizations to report only on issues that are material to their organization, on the basis of a dialogue with their stakeholders. This in turn will result in sustainability reports that are more strategic, more focused, more credible, and easier for stakeholders to navigate. Such reports will center on the issues critical for achieving the organization’s main goals, and managing its economic, environmental and social impacts. An organization might monitor many sustainability indicators, but it should report only on the most material ones.

The result is stunning. Today, 5,800 companies from around the world measure their sustainability performance, and can be held accountable through their public reporting. The majority of these (3,600) are officially registered GRI reporters. However, 5,800 companies is just a small part of the 80,000 or so existing large companies. The single largest factor in the acceleration of business accountability is government policy. Governments use different policies to advance sustainability reporting, ranging from incentives such as transparency awards (for example in the Netherlands), credit and investment facilities, and voluntary guidelines, to regulation and mandatory reporting. As the “Carrots and Sticks” research by UNEP, GRI and Stellenbosch University has shown, there has been a steep increase in reporting policy. The latest data - collected in 45 countries - indicate that there are 180 regulations, of which over 70% are mandatory. Research by the Harvard Business School has revealed that mandatory corporate sustainability reporting increases the social responsibility of businesses.

In the last month alone, there have been three key examples of government policy and regulation in this area:

The EU Directive on disclosure of non-financial and diversity information by certain large undertakings and groups which was adopted last month by the European Parliament introduces measures that will strengthen the transparency and accountability of about 6,000 companies in the European Union. Public interest enterprises with more than 500 employees will soon have to report on environmental, social anti-corruption, bribery and human rights-related matters on a ‘report or explain’ basis. The statement will have to include a description of the policies, outcomes and the risks related to those matters. There will be no strict requirement on the reporting framework, however, – companies are expected to rely on one of the internationally recognized frameworks (GRI amongst them). The EU regulation is inspired by Danish national reporting legislation. The Danish Government has held an annual review of effectiveness and impact of this regulation, performed by the Copenhagen Business School in collaboration with the Danish Business Authority. The results are quite encouraging. More information is available on the business performance on sustainability and human rights; and the motivation by business is high.

The State-owned Assets Supervision and Administration Commission of the State Council in China is currently working on an updated document called the Suggestions on State Owned Enterprises’ Fulfilment of Social Responsibilities, the first iteration of which was issued in 2008. They have invited a team of experts to review the first draft and provide feedback. The Head of the GRI Focal Point China was included in the consultation process.

India has legislated company expenditures on Corporate Social Responsibility, as of April 1 of this year. The Companies Act 2013 mandates that companies—including foreign firms—with a minimum net worth of $500 million and net profit of at least $5 million spend two percent of their profit on CSR. An estimated 8,000 companies are affected. All these regulations will have a multiplier effect on business accountability.

The Group of Friends of Paragraph 47 is a government-led initiative that was born in June 2012 following acknowledgement of the importance of corporate sustainability reporting in Paragraph 47 of the Outcome Document of the 2012 United Nations Conference on Sustainable Development (Rio+20) – ‘The Future We Want’. The Group, which was initially formed by countries who were pioneers in the practice of sustainability reporting such as Brazil, Denmark, France and South Africa, now has ten government representatives. UNEP and GRI support the group in a Secretariat capacity and provide technical support and guidance in concert with others.

As I explained above, the Alliance partners will work together to add a chapter to the GRI’s global standard to make the connection to the forthcoming Sustainable Development Goals (SDGs). This adapted Sustainability Reporting Framework will provide business, stakeholders AND governments with a tool to assess and to create dialogue about their contribution to the SDG’s. Governments can use the disclosure and reporting by companies at an aggregate level, to review the performance of the companies in their countries. But they can also use it to get information about foreign companies investing in their countries. And civil society and consumer or research organisations can use the data to benchmark business performance per sector, per region.

Preparation work is now fully underway. We cooperate with the Sustainable Development Solutions Network (SDSN), which maps and develops performance indicators, targeted at government and national levels. Performance indicators for business demand a specific methodology. This addition to the global standard would include new elements, depending on the goals that are agreed. One example could be more explicit or detailed disclosure on the financial contribution by companies to the post-2015 means of implementation. That would help governments, auditors general and other stakeholders, to monitor and review business contributions in their own countries. There is also cooperation with the UN Statistics Division: here, the ambition is to facilitate the capture of the private sector’s contribution to sustainable development in the macro-economic indicators being developed to measure progress on SDGs. Sustainability reporting can help with data publicly disclosed by companies.

In conclusion: the private sector is a huge force in a post-2015 development agenda. It is extremely important that companies around the world measure, monitor and report publicly on their contribution to the SDGs – both in terms of their financial contribution to the means of implementation, as well as on the impact of their core business. Let’s use today’s business accountability framework in the field of sustainability reporting: and let’s transform this into a post-2015 Business Accountability Framework. GRI, as a member of the Business Architecture Alliance, and its many partners, is ready to help make it happen.
"

That's what Teresa Fogelberg said, and it was well said.

In a world where not enough companies are engaged in advancing sustainable development,  and those that are have a lot more to do, despite progress made so far, Teresa's call to action to make sustainability reporting more central to business, more relevant, more transparent where it counts, and more aligned with the needs of our shared future, is exactly what the UN General Assembly needed to hear. I just hope they listened.


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me at www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Thursday, December 22, 2011

A COP can be a good thing

Some people think of the UN Global Compact Communication on Progress (COP) as a lightweight entry into the world of transparency. In some cases, they would be right. To submit an Active level COP, all you need to do is describe how you uphold the 10 Principles of the UNGC, describe the positive things your company is doing and sit back and wait for next year's deadline. However, in November 2011, 106 companies were delisted for not communicating, bringing the total delistings to 2,953 companies, so maybe it's a little more challenging.

Last year, the UNGC made a change to the COP structure, introducing what the UNGC calls the "Differentiation Programme". This gives companies two choices: Active Level and Advanced Level. Basically, "Active" means the old-style COP, in which companies do the Good News thing, saying how good they have been in advancing the 10 Principles. This could be compared to an Application Level C Report using the GRI Framework, though it doesn't quite require the same degree of rigor in terms of Management Disclosures. "Advanced" is another affair, requiring companies to report on how they meet 24 criteria of responsible and sustainable business practice, grouped in 5 broad categories:
  • strategy, governance and engagement
  • UN goals and issues
  • implementation of Global Compact principles
  • value chain implementation
  • verification and disclosure
Essentially, anyone aiming for an Advanced level COP is working at the level of a GRI Application Level A Report. But, as anyone who has ever written an A Level report knows, this is no small task. If you have the capability of producing an Advanced Level COP, in practice, you are capable of writing a Sustainability Report and posting it on the UNGC Website, thereby also fulfilling the UNGC COP requirements. The Sustainability Report will include a reconfirmation of the CEO commitment to the UNGC and a cross-reference index of UNGC principles to GRI Indicators.  In practice, this is what most companies who report at GRI B or A Level do.

For companies which are not quite ready to report at this advanced level, an Active COP could be a positive alternative. It provides an opportunity for transparency in a globally recognized context and allows some flexibility regarding what to disclose.  In some cases, companies invest quite a significant amount of effort to deliver an Active Level COP.

Take a look at this (Active Level) COP by (my client) , ECI Telecom.


ECI Telecom is a global provider of telecommunications networking solutions and this is the Company's second COP. Beyond confirming the Company's commitment to the 10 principles of the UNGC, ECI discloses how the company makes a Green Impact with ICT Technology. If you don't know your DSL from your VDSL, ADSL and HDSL, or the environmental significance of Vectoring, you can learn a lot from reading ECI's COP. ECI is a champion in low-power applications and E-band technologies. If this is all gibberish to you, don't worry. It was to me until I started to learn what it all means. It's actually surprisingly simple, once you get the letters in the right place, and confirms that ICT is one of the most significant opportunities for companies to provide services which improve their environmental footprint and those of consumers.


Additionally, ECI makes many environmental disclosures relating to  its own environmental impacts. With an E-TASC (Electronic Tool for Accountable Supply Chains) score of 96%, the company's best to date, ECI demonstrates a commitment to managing, measuring and reporting. The company achieved a 20% reduction in paper consumption in 2010, a 20% reduction in electricity consumption per employee, a 12% reduction in water consumption and a 9.75% reduction in waste. Great progress.

However, my favorite part of this COP is the description of the Green Camera project that ECI Telecom's CSR Manager, Eynat Rotfeld, organized in 2010. Employees were invited to submit their "green" photographs and the three winning photos were selected from around the ECI globe. The photos were breathtaking. Here are the winning photos:

My Green Life in Huangzhou by Tony Xu (China)
Tony Xu said about this photo: "Bicycle is a green, healthy and convenient choice for me. In Hangzhou, the government purchased a mass of bicycles and offer free use for residents in order to improve the condition of traffic and reduce the usage of cars. You can borrow near the home and return at your destination. It is very convenient, saves money and good for health for everyone. That is my reason for choosing this picture."


Harvesting the power of nature by Glenn Leis (ECI Philippines)
Glenn said about this photo: "I was amazed when I saw those windmills up-close and personal and wonder how the force of nature, which is the wind, drives those giants to produce electricity without any bi-products / pollutants. I’ve been to some power plants during my college day field trips and I have compared it to those diesel-fed engines that are very dependent in oil in which we do not have here (yet) in our country. The power of nature is everywhere, we just need to harvest it in a way we do not destroy it in the end because it's FREE...."

The ECI Biking Team in Georgia by Amit Singer (Israel)
Amit said about this photo: "This picture was taken during our "green" sporting activity, an ECI team bike ride, which doesn’t cause any form of pollution. The team also gets involved in a lot of volunteering activity, including making donations to hospitals, supporting underprivileged children and more. The photo itself represents the spirit of the group – riding in an atmosphere of calmness and blending with the green of nature."

ECI Telecom's 2011 COP is a comprehensive document of 65 pages covering a wide range of social and environmental disclosures, demonstrating year on year progress in advancing sustainable practices. Not a lightweight entry by any means.




elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Thursday, December 9, 2010

Microsoft 2010 Citizenship Report - more clouds, less cloudy

My review of Microsoft's 2010 Citizenship Report was published this month in the December issue of Ethical Corporation Magazine. You can read the full review here (PDF) . As usual, I will share the (pre-edit) highlights.

" After years of being the bad boy of Corporate Responsibility, with a reputation for (unethical, and sometimes illegal) dominance of software markets and anti-competitive sales practices, and after being summarily kicked off the Nasdaq Global Sustainability Index in 2009 for inadequate and unsubstantiated environmental disclosures, it seems that Microsoft is now embracing accountability with new gusto and a 2010 Citizenship Report which is probably the boldest this ubiquitous company has issued. Microsoft confirms that this represents a "significant enhancement in our nonfinancial reporting" and despite late arrival at the party, the 2010 report is refreshingly welcome. In fact, Microsoft seems to have acquired a taste for transparency, producing a Citizenship Report (65 pages), a One Report GRI disclosure (352 pages), a dedicated UN Global Compact Communication on Progress (9 pages), a dedicated Millennium Development Goals Commitment paper (16 pages) and Carbon Disclosure Project Reporting. The cloudiness of Microsoft's disclosures to date now appear to have been largely replaced with clouds of a different kind - the ones which drive the Company's cloud computing strategy, a core element of Microsoft sustainability, which ironically, Microsoft covers less comprehensively in the 2010 Report .

Much of Microsoft's future business development is linked to cloud-based technologies. Steve Ballmer writes that this has "important implications for Microsoft's citizenship work", enabling access and rapid scaling up of technologies whilst opening up risks for privacy, safety and internet security. Environmentally, growth of cloud computing puts pressure on data centres and their energy consumption levels. Apparently, cloud computing will see the creation of 100,000 new companies and 1 million jobs in coming years, a development any software company cannot fail to ignore. Microsoft has been promoting the cloud as serious element in the company's support programmes for non-profits but admits to "hardly scratching the surface of what this could mean." 

By and large, not only greater transparency but improved structure and clarity characterize Microsoft reporting this time around. Whilst leaving us in no doubt about the scale of the Microsoft impact on the world economy and technology advancement (record $62Bn revenue in FY2010 and 89,000 employees in 100 countries leveraging the global Microsoft reseller/partnership network which itself employs 14.9 million people, representing 42% of the global IT workforce and generating over $500Bn revenue), the tone of this report is modest, factual and to the point.  "

Microsoft's report website is a pleasure to navigate and contains much more than the PDF summary. One smart  feature is Microsoft's Local Impact Map which takes you on a world tour of Microsoft's presence in countries and cities, offering both statistics about the local economy and digital development as well as the specific interventions and impacts of Microsoft at a very detailed level. It's wonderfully interactive and a pleasure to play with, whether or not you are interested in Microsoft and their activities. Some of the stories are quite entertaining. Take this one about Microsoft's Unlimited Potential community technology skills programme in Sri Lanka:  " When the local farmers from Embilipitiya showed up at Bimal Prasad's office, the eggplant samples they were carrying were not pretty. Covered in pockmarks left by an unknown pest, the vegetables were ruined and the farmet were desperate."  What possible relevance could this have to Microsoft's business? Read the rest of the story to get to the happy ending and learn about an aspect of Microsoft's business which most would not be aware of.

Whilst there are some areas which I suggested that could be tightened up in this years' Microsoft report, this is a major leap forward in professional and transparent reporting and is well worth looking at and learning from.

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Tuesday, November 2, 2010

Bedbug footprint: new CSR performance indicator

An interesting article in Workforce Management about the prevalence of bedbugs in the workplace caused me to ponder about the Corporate Responsibility of businesses to ensure a bedbug free workplace.

Apparently commercial offices are beoming increasingly susceptible to bedbugs, as employees unwittingly bring bugs into the workplace from, one can assume, their own beds (or wherever they happened to sleep, I suppose. Better not ask too many questions). Bedbugs are incredibly versatile and adaptable and can infest "practically any soft surface like chairs, rugs, sofas and even cubicle dividers". This is clearly a concerning situation, which all employers should be aware of. Any business who has chairs, rugs, sofas and cubicle dividers should be on the alert. I believe it is the Corporate Responsibility of all businesses to forbid entry to bedbugs in all workplaces and refrain from complicity in bedbug workplace infestation. At this point I would like to commend Vestergaard Frandsen, an interesting business operating under its own Humanitarian Entrepreneurship business model who offers in the company's 2009 Corporate Responsibility Report  a solution to the bedbug disaster in the form of a thin layer of woven cloth impregnated with insecticide that you stick to the walls of your home, office, meeting room or cubicle, to inhibit the spread of bedbugs and other little gatecrashers. This treatment is effective for three years, at which point you should renew the sheet or start scratching.

The timing of this bedbug alert is actually quite fortuitous, as the GRI has announced their intention to work on the G4 version of the Reporting Framework, to be ready by the end of 2012. This is the perfect time to introduce a set of bedbug performance indicators. I would suggest a new section in the G4 called BB Performance Indicators. Here are my suggested indicators:

Aspect: Bedbug Demography
BB 1.  Number of bedbugs found on company premises by gender, location and source
BB 2.  Number of bedbug fatalities due to employee brutality on discovering bedbugs in their offices
BB 3.  Number of bedbugs attending Executive Leadership meetings without an invitation

Aspect: Employee Health and Safety
BB 4.  Number of employes falling sick due to bedbug bites
BB 5.  Number of bedbugs falling sick due to employee bites
BB 6.  Number of walls treated with insecticide to kill off bedbugs
BB 7.  Number of lost workdays due to employee sickness due to permanent exposure to insecticide.

Aspect: Training
BB 8:   Number of hours spent on bedbug avoidance training
BB 9.   Number of employees trained in bedbug prevention
BB 10. Number of employees complaining of having bedbugs in their offices
BB 11. Number of employee claiming discrinimation due to not having bedbugs in their offices

Aspect: Supply Chain
BB 12:  Number of suppliers trained in bedbug avoidance
BB 13:  Number of suppliers screened for bedbug free operations

Aspect: Employee Privacy
BB 14.  Number of anonymous compaints about bedbugs recieved from employees
BB 15.  If the complaints were anonymous, how do you know they were from employees?

Aspect: Environment
BB 16:  Number of bedbugs released into the atmosphere (bedbug footprint)
BB 17:  Total amount of bedbugs recycled and made into useful items such as jewellry or PC components or lunch

If every Company adopts these performance indicators in their CSR reports, we will very soon have an accurate picture of our global  bedbug footprint and measures underway to reduce it. This would open up the possibility for an annual CSR Bedbug Elimination Award. Companies who demonstrate leadership in de-bedbugging would be elligible to pay to enter a global contest to determine the Best Bedbug-Free workplace. 

Finally, I would  also recommend that the United Nations Global Compact add an eleventh principle. 
"Businesses should support and respect the protection of the internationally proclaimed human right to a bedbug free workplace and take measures to ensure a precautionary approach to bedbug avoidance". 
Hmm. Wonder why Kofi didnt think of that.

Finally finally, because bedbugs can cause significant reputational damage, it is probably best if Companies do not include this in their CSR reports unless they can confirm 100% beyond compliance with bedbug legislation. After all, not everyone understands that bedbugs are not just for beds. Just like Chunky Monkey is not just for Monkeys.

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices   Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, CSR consulting and Sustainability Reporting firm)

Saturday, October 30, 2010

The Annual Maala CSR Conference in Israel

Tomorrow, Sunday, when the rest of the world is hollowing out pumpkins and planning their trick-or-treat campaigns in time for the start of the Halloween festivities, the CSR who's who in Israel will be at the flagship event of the CSR calendar in Israel - the annual conference organised by not-for-profit "Maala" - the Israeli affiliation of Business for Social Responsibility. Maala is celebrating 10 years of activity in Israel, and the success of a growing number of companies joining their organization, now over 130 companies, with over 70 taking part in the annual Maala ranking which determines the Maala Social Index on the Tel Aviv Stock Exchange. The conference will draw a crowd of 700 or more people and is the place to see and be seen if you have anything to do with CSR  in Israel.

The theme for this years' programme is "looking ahead to the next decade" and will be opened by incoming Maala Chairperson Ofra Strauss, Chairperson of the Strauss Group, one of the (few)  Israeli multinationals who is taking sustainability seriously. The programme has a largely local flavour, and plenaries includes CEO Galia Maor, of Bank Leumi, who will talk about stakeholder engagement in the digital age, followed by a review of governance in the Tel Aviv 100, the premier league of public companies in Israel, and a panel on workforce diversity. Breakouts include risks and opportunities of Social Media in business, a panel with CSR-minded CEO's, a session on CSR and urbanization, a session on the role of corporate legal counsel and a session on embedding CSR in organizations (at which I will launch my new book, CSR for HR: A necessary partnership for advancing repsonsible business practices). 

In addition, one of the highlights of the conference will be the Maala Prize, which is awarded for achievement in a different aspect of CSR each year. This year, the prize will be awarded to Israeli companies who participate in the UN Global Compact.

The prize for Global Compact participation was actually a  suggestion my company made to Maala, and we are very happy that this was accepted as the focus of this year's recognition for local Companies. We have been driving UNGC participation with local businesses for some years now, and support 8 Israeli companies in their efforts to advance their practices and report transparently. Israeli CSR has tended to be rather introspective over the years, with little involvement in global initiatives. It is only in the past couple of years that we have seen a few more companies adopting GRI as a frame of reference for reportng (my company wrote the first GRI report in Israel, published in 2007) . However, Israel is an advanced economy, recently accepted into the OECD, and it is more and more evident as local companies expand their  operations abroad (and there are now several Israeli multinationals), and become suppliers to global businesses, that being part of the world economy requires alignment with the prevailing standards and expectations. The UN Global Compact is a good framework for Israeli companies to adopt, especially if they are not quite ready for full disclosure via a GRI Report, as it broadens their thinking to a global level and starts them on a track of transparency. After the announcement that an award would be made at the Maala conference, 6 companies out of the total 20 active business participants from Israel rushed to declare  their commitment to the UN Global Compact, at least two of which we will support by writing their first Communication on Progress. 

Anyway, this is always a day to catch up with friends and colleagues, hear the latest news (and perhaps even a little gossip :)), and recharge the CSR batteries for another year of making the world a better place.     

Do stop by our booth (Beyond Business) if you happen to be attending the conference, and enter our raffle for 5 copies of CSR for HR. Sorry, we won't be giving away Chunky Monkey!

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness,  CSR consulting and Sustainability Reporting firm)

Monday, October 11, 2010

The new Global Compact DIfferentiation Framework.

The Global Compact goes  GRI. Kind of. As of October 2010, the UNGC will stop recognizing Communications on Progress as "NOTABLE" (for adherence to the COP policy and representing illustrative and inspirational examples of communicating progress) and will introduce a three month trial period for the new Differentiation Framework.  

"The Global Compact Differentiation Framework seeks to give recognition to the unique contributions of companies of different sizes and experience and to facilitate better assessment of sustainability performance and transparency. The Framework provides companies at all stages of Global Compact implementation the opportunity to begin a process of continuous improvement and receive recognition for progress made. The Framework also aims to mainstream sustainability reporting and improve transparency and disclosure among the thousands of companies in the Global Compact." The Framework is designed to encourage compaines to improve performance and for the UNGC to evaluate progress along two axes: implementation of the Global Compact principles and transparency and disclosure including standard reporting guidelines (such as the GRI). There are three levels in the Framework:

Basic : This comes together with its own fill-in-the-blanks and tick-the-boxes template , remeniscent of the GRI "Let's Report C Level template"  and is targeted at "smaller and inexperienced" companies. It covers the four disclosure areas and asks for policies, implementation and outcomes against each area.

Intermediate: At this level, companies should use the standard COP process, cover all Global Compact principles, and communicate directly with stakeholders on progress made using accepted standards of disclosure and transparency such as the Global Reporting Initiative (GRI). In other words, a dedicated COP, reporting against all the principles, or a GRI Sustainability Report, as now.

Advanced: This level aims to create a "gold standard" for corporate sustainability performance and disclosure. It includes a set of  self-assessment questions covering strategy, governance, implementation of the UNGC Principles, value chain responsibility, stakeholder engagement, context, transparency and disclosure. "When submitting their annual COP, companies will have the option of participating in the programme by completing a self-assessment questionnaire covering the content of their COP and assessing their implementation of the Global Compact principles against global best practices. Results of the self-assessment will be made available to the public to encourage stakeholder engagement and protect the Global Compact’s integrity."   This is designed as a first step in the implementation of the Blueprint for Corporate Sustainability Leadership launched in June 2010.

So, as I understand it, preparation of COP's remains as now, with the addition of the lightweight template, and apportioning recognition for achieving the  (formerly "notable") "gold standard" is delegated to the communicating companies themselves, by way of the self-assessment. Pretty much like the GRI Reporting Application Levels which can be self-declared.

Another thing worthy of note on the UNGC website is the mention of Financial Markets: "The Global Compact is working closely with Bloomberg LP to make COPs available to the mainstream financial community in order to their use, mainstream the use of environmental, social and governance (ESG) information in financial analysis. It is expected that this will generate further incentives for companies to increase transparency and disclosure."

What do I think of all this?

Personally, I find it baffling. A large number of COP business communicators are bigger companies that produce their own Sustainability Reports (GRI-aligned or not) and submit this to the UNGC as their COP. More often than not, this is simply a cross-referenced table of GRI Indicators to UNGC Principles. The GRI has positioned itself as the gold standard of corporate sustainability disclosure and by and large has achieved this. I wonder how the UNGC, with a requirement for a COP ( which covers Human Rights, Labor Standards, Environment and Anti-Corruption, way below disclosure levels for the GRI) plus a self-assessment questionnaire of yes/no responses, can aspire to replace the GRI A Level with a new gold standard?  

Secondly, the beauty of the UNGC framework so far has been its equality and accessibility. All organizations were free to commit, join and communicate in their own way, with some very basic guidelines for COP submission. The really good ones got a pat on the back with a "notable" recognition awarded by the UNGC COP evaluators. This provided a great opportunity for everyone, large, small and sustainability-fledgling organizations to declare support and get their transparency toes wet. I know, of course, of all the criticisms of the UNGC as being wishy-washy, toothless, not focused on driving action etc, but I have tended to believe that the advantage of this loose framework offers precisely the entry catalyst for companies to develop their sustainability and transparency muscles in an easy and non-prescriptive way. The GRI is there for those who are able to do more. So now, instead of everyone being equal and commended for participating in the prestigious UNGC, companies will be assigned a basic, intermediate or advanced tag. For a company who is not ready to communicate at GRI level, but has made significant progress in CSR and delivered a first COP, instead of being commended, they are now labelled "Basic". I think that's going backwards. 

Thirdly, the self-assessment questionnaire is not really any great shakes. By responding "yes" to all the questions, companies can now  elevated themselves to "advanced" status. But all yes's were not created equal. And in responding to this self-assessment, I suspect there will be a temptation to expand the scope of what constitutes a "yes" in order to gain the coveted "advanced" tag. In the same way as a GRI "self-declared" reporting level is often found to be deficient, I suspect this self-assessment questionnaire may  not be a true reflection of performance accross the board.

Fourthly, the self-assessment will not be policed, apparently. However, the self-assessment does include a yes-no as to whether the COP has been externally assured or verified. Of course, the GRI doesn't do such a good job of this either, as I have pointed out several times in the past. Perhaps this paves the way for the next UNGC refinement which is Basic +, Intermediate + and Advanced +. Aarrggh!

Finally, I truly thought we were in the era of convergence. With the announcement of  UNGC and GRI closer collaboration in Amsterdam in May this year, I thought we would see a merge of the COP into the Sustainability Report, or at least, a full recognition that sustainability reporting meets the COP criteria. The diffrentiation framework does formalize the GRI-UNGC alliance a little, with Intermediate Level ultimately becoming the Sustainability Report, as is current practice for many companies. But why did the UNGC not go the whole way and align COP's to the GRI A,B,C,+,+,+ ? The self assessment provides, in theory, a way for the UNGC to see what companies are reporting on what, but so does the GRI Index. At Reporting Level A, companies are required to respond to all indicators. For the UNGC, completing the self-assessment questionnaire seems to be enough - I cannot tell that the quality of the responses makes any difference. As far as I understand it then, with the new UNGC Differentiation Framework, a company can produce an A+ GRI report and be tagged Intermediate. Similarly, a company can produce a C level report, respond to the self-assessment, and suddenly become Advanced. 

As I said, baffling.  What have I missed ? Perhaps someone  can enlighten me ?  

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness,  CSR consulting and Sustainability Reporting firm)
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