I have been asked to give a talk to a Forum of CSR consultants about why CSR consultants should use social media in order to ... well.. become better CSR consultants. I thought I would do a little test. I have prepared and posted my presentation to Slideshare, and it will be interesting to see how many CSR consultants who attend my talk will have picked it up before the talk. Should I make a little wager with myself? Hmm, I will guess no more than 10%. Otherwise, what would be the purpose of me going to talk to them? Duh!
Anyway, I apologise for the rather self-congratulory nature of the content, but the easiest way to give examples of how social media adds value for CSR consultants was to give examples from my own activity, because I find social media enriching, rewarding, educating, entertaining, (time-consuming), (addictive), challenging, enlightening, fun and always adding value to the knowledge, awareness, insights, information and service I can bring to my clients. I have taken real recent examples from my #csr life on social media, and included tweets, facebook and other conversations. I would like to thank all the unwitting partners in my social media engagement for providing me with material for this talk, and hope they will retroactively grant me permission to use their stuff in my presentation.
Here is the presentation.
elaine cohen is the joint CEO of BeyondBusiness, a leading reporting and social-environmental consulting firm. Visit our website at: www.b-yond.biz/en