Saturday, October 16, 2010

GSB and a better future

I can't close this week without a mention of the newly relauched Guardian Sustainable Business website, which "marks a significant step in the Guardian's efforts to help build a better future", as Jo Confino says in a blog-post. "The free GSB website will act as a hub of the best information and debate on the subject available across social media ."

The website includes news on sustainable business topics, the sustainable business blog, a focus on the Global Cleantech 100, a useful series of sustainability (mainly envronment) profiles of leading companies and more. You can also register to join the Guardian community, complete surveys and win points to be redeemed at Amazon. Yeah! The site also contains a twitter stream including yours truly, humbled to be in company with other outstanding tweeps such as @fabianpattberg, @davidcoethica and @futerra. Fabian also blogs for the site - see his excellent inaugural post on the events which have changed corporate sustainability in the past 12 months. You can follow GBS on Twitter at @GuardianSustBiz.  

What I like most about the Guardian Sustainable Business site is not only the content, and that's pretty good!, but the fact that this is brought to us by a company that walks the talk. There are so many companies, vendors, actors, players in the sustainability space that preach but do not practice. They are more than happy to advise others, but do not engage in sustainability from within. The Guardian has demonstrated quite clearly that Sustainability means Business for them, as well as values, and they have embraced sustainability practice, including  excellent, transparent, sustainability reporting which is groundbreaking progress for a media company. Somehow, sustainable news is more interesting when it is delivered by a sustainable company.

GSB is one of my go-there-every-day-websites. I recommend that you make it one of yours too!

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via  on Twitter or via my business website  (BeyondBusiness,  CSR consulting and Sustainability Reporting firm)

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