Thursday, January 27, 2011

The most special CSR Report of all.....

Which report is the most special report of all ? Your own report, of course. So it is with great pleasure that for the first time in the history of this blog, and all manwomankind,I am able to write a post about our own CSR Report. Yes, it's the Beyond Business Sustainability Report 2010, entitled "

" How a little consulting firm makes a big impact".  

Please download the report from our website here:, and of course, give us your feedback!

 Report highlights:
  • covers Beyond Business's Sustainability performance 2009-2010 (the first two years of our new, merged business)
  • conforms with GRI Application Level A, checked by the GRI
  • includes a materiality matrix
  • confirms Beyond Business as a carbon neutral company
  • the first sustainability report from a consulting firm in Israel
  • includes case studies from several clients and partners
  • tells the story of how it is possible, with the limited resources of a small consulting firm, to make a big impact through operating responsibly, serving a wide range of clients in advancing their sustainability, and working tirelessly to create awareness for sustainable change.  
Whilst our report may not have the scale of Pepsico, Starbucks, Intel, Vodafone or Microsoft, or the multimedia appeal of Manchester City Football Club, Burts Bees or Virgin Media, or even the interactivity of SAP, the frequency of Timberland,  the integration of Novo Nordisk, the creativity of WPP, the brevity of GoLite (ha-ha), the controversy of Monsanto, the charm of Impahla or the tradition of BT, Body Shop, Shell or GE, it does present an example of a small business who believes transparency should be an essential part of any business's DNA. We believe that SME's should report, because it both serves their business interest and also because it ensures that, as essential links in the supply chain of larger businesses, they are playing their part.  Even a small business such as ours learnt something in the process of reporting, not least of which was setting sustainability targets for ourselves for the coming years. Whilst we have a built-in advantage versus other SME's in that we can write our own report, as this is our expertise, the investment for producing such a report for a small business is not so devastating as to make it prohibitive. As a strategic businesss investment, we believe it's an essential tool.

As far as Beyond Business is concerned, a further reason for reporting is the need to practice what we preach. When we talk to clients, encouraging them to be more transparent, we will now feel much better knowing that we have personally undertaken this voluntary reporting approach ourselves.Walking the talk is just as important in consulting as it is in any other business. Sustainability consultants who provide sustainability services should produce their own reports. Some great reports which I am aware of by local sustainability consulting firms are:

I mean, why would a company, who is interested in developing its own transparency, work with a consulting firm who is not transparent to help it become more transparent?

Anyway, I digress.
I do hope you will take a look at our first report and tell us what you think. Thanks in advance. 

And now... you know what sustsinability reporting dessert looks like, don't you?
Hint: Rhymes with Funky Punky.
Second hint: It's really tasty.
Final hint: I don't think it really contains monkeys.  

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via  on Twitter or via my business website  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

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