Saturday, April 21, 2012

Drumroll for the CRRA '12 winners

Once again, amidst great fanfare, the annual iconic CRRA Awards Winners were announced on the evening of 19th April at a special super-duper gala event in London hosted by, the global CR resources website, which is home to the world’s most comprehensive directory of corporate non-financial reports with close to 40,000 reports from 9,000 companies across 161 countries.

Reports from five countries took the nine first place awards, with the UK and the US gaining three  top awards each, and Denmark, Australia and Israel with one each. Countries making the top 27 places (first place and two runners up in each category) include France with one report, Brazil with two reports, Canada with two reports and South Korea with one. All in all, nine coutries are represented in the top line-up, which is a realtively small number, considering that entrants included reports from 29 countries.

The star of the evening was Coca Cola Enterprises Inc., U.S.  who took two awards with overall Best Report and Best Carbon Disclosure categories, and a runner up in the Best Relevance Category. This is the first time that Coca Cola has taken the Best Report category, having been pipped at the post by Hewlett Packard or Vodafone in previous years. No doubt, Vodafone will be wondering what happened this year, as this is the first year since the start of the CRRA tradition that Vodafone has not taken one or more first place awards. Marks and Spencer did well in CRRA '12 , with two awards, one each in the categories Best Relevance and Materiality and Best Openness and Honesty. 

Novo Nordisk topped the Best Integrated Report category  (no surprises!). Novo Nordisk has definitely claimed this category and this time acheived a decisive win with almost double the amount of votes earned by the runners up in this category

It would be remiss of me not to mention that for the first time in the history of the CRRA, a first place award was won by an Israeli report - this was - ahem - the Beyond Business report - my very own report coming in as Best SME Report. Although this was a small category, the level of voting was high and the category received more votes per report than any other category. 

Overall, CRRA '12 drew 6,001 valid votes, an increase of 3.7% versus last year, showing the continuing popularity of this largest online annual reporting competition worldwide.

So, without further ado.... drumroll..... here are the winners. (NB. Links are the report profiles on the website, so you need to be registered to view them).

Best Report
Winner: Coca-Cola Enterprises Inc (U.S.)
1st Runner-up: Vodafone Group plc (UK)
2nd Runner-up: Marks and Spencer plc (UK)

Best First Time Report
Winner: La Trobe University (Australia)
1st Runner-up: Bloomberg LP (U.S.)
2nd Runner-up:  American Water Works Company Ltd (U.S.)

Best SME Report
Winner: Beyond Business Limited (Israel)
1st Runner-up: Banarra (Australia)
2nd Runner-up: Guelph Hydro Inc (Canada)

Best Integrated Report
Winner: Novo Nordisk (Denmark)
1st Runner-up: Hyundai Engineering and Construction Company  (S Korea)
2nd Runner-up: Vancity (Canada)

Best Carbon Disclosure
Winner: Coca Cola Enterprises Inc. (U.S.)
1st Runner-up: Vodafone plc /(UK)
2nd Runner-up: Royal Dutch Shell (UK)

Creativity in Communications
Winner: The Walk Disney Company  (U.S.)
1st Runner-up: Microsoft (U.S.)
2nd Runner-up: Hewlett-Packard Company (U.S.)

Relevance &  Materiality
Winner: Marks and Spencer plc (UK)
1st Runner-up: L'Oréal SA (France)
2nd Runner-up: Coca Cola Enterprises Inc (U.S.)

Openness & Honesty
Winner: Marks and Spencer plc (UK)
1st Runner-up: Microsoft  (U.S.)
2nd Runner-up: Natura Cosméticos SA (Brazil)

Credibility through Assurance
Winner: Co-operative Group Limited (UK)
1st Runner-up: Banco Bradesco (Brazil)
2nd Runner-up: Royal Dutch Shell plc (UK)

Congrats to all the winners!!! and comiserations to all the non-winners.
But take heart ... only one year to go till the CRRA 13 !

elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via   on Twitter or via my business website  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

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