Friday, September 7, 2012

Don't Miss the CSR Twitter Explosion

Do you think Twitter could explode ? Could a rush of millions of tweets by hundreds of tweeps all over the world cause Twitter to shatter into millions of pieces all over cyberspace and create the world's first Twitter Big Bang? Can Twitter survive the shock? Next Thursday 13th September 2012 at 3pm ET, you will have the chance to find out and be part of an amazing experience. Even if Twitter survives, you will never get over the Buzz. Even if Twitter remains intact, you will never be the same again. Can you afford to miss out on one of the most energizing Twitter happenings of 2013? Could you ever forgive yourself for not experiencing the Twitter CSR explosion? Of course not. You have to be there. It's the #CSRChat, this time on the subject of "The ABCs of #CSR Reporting in the world of Social Media". With me as the Special Guest. Wow. What an honor!
 #CSRChat has been going strong now since early 2011 and has become the finger on the pulse of what's going on in CSR. #CSRChat is The Hashtag of The #CSR #Twitterscape. The leading light, initiator and brainwaver behind the #CSRChat movement is Susan McPherson, SVP, Senior Vice President and Director of Global Marketing at Fenton Communications, a serial connector, passionate cause marketer, writer, corporate responsibility expert and social media champion, and the most talented, genuine, generous and effervescent personality in  the CSR space today.  It's her great leadership of #CSRChat that has turned it into the not-to-miss tweet event on anyone's CSR calendar.
The last #CSRChat caused an explosion of fascinating tweets and was well worth an hour of fast-paced insights and generous sharing of experiences and insights from Sue Stephenson, the VP of Community footprints at Ritz Carlton, who talked about, among other things, the hotel's Give Back Getaways (#GiveBack), the first global #voluntourism program followed by #VolunTeaming for group guests. A fabulous core-business sustainability opportunity involving employees, customers and suppliers and turning Ritz Carlton into a true sustainability pioneer.

Previous #CSRChats have included special guests John Elkington, the all-time guru, or should I say Zeronaut, of sustainability,   Christina Bennett who manages global PR strategy and social media at Elizabeth Arden, Sarah Altshuller, a senior associate with the CSR practice at Foley Hoag, with a focuses on human rights, Margaret Coady, Director of Committee to Encourage Corporate Philanthropy (CECP), Dov Seidman, who has made a splash with How Metrics, Dave Stangis of Campbell's Soups and Susan Fallender of Intel on creating and running a CSR department,   and nine members of Microsoft's Citizenship Team who discussed Microsoft's commitment to sustainability. Other #CSRChats have covered  the role of video in corporate responsibility, CSR's role in disaster recovery, climate change and CSR, human rights and more.  The very first #CSRChat was on the subject of Employee Engagement.
If you have any questions about CSR Reporting and Social Media that you want covered in the #CSRChat, you can tweet them using the #CSRChat hashtag, or post them as a comment on this blog and we will make sure we cover them.
Please do mark your calendars for Thursday 13th September 3pm ET and get your tweet muscles in shape, log in and join in the discussion. I have even resigned myself to not eating ice-cream for a full hour as I don't want to get my keyboard covered in Chunky Monkey while I tweet fast and  furiously.
See you there! 

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via   on Twitter or via my business website  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

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