First class travel for CSR reports

CSR is reflected not only in the multimillion $$$ investments in climate change, employee work-life balance programs, cause marketing creativity, community empowerment and all the other wonderful things I take note of in the masses of CSR reports i read and review. CSR is also reflected in the little things that happen in the business. It's the measure of thought which goes into every action that employees take.

CSR evangelists might call this embeddedness .
CEO's might call it alignment.
Human Resources Managers might call it culture.
In this particular case, I call it common sense.

I am referring to first class travel conditions for a CSR report. Below are photos of the packaging used to transport one CSR summary report of 22 pages to my office from a European location.

Enough said?

elaine cohen is the joint CEO of BeyondBusiness, a leading reporting and social-environmental consulting firm . Visit our website at: www.b-yond.biz/en