CSR evangelists might call this embeddedness .
CEO's might call it alignment.
Human Resources Managers might call it culture.
In this particular case, I call it common sense.
I am referring to first class travel conditions for a CSR report. Below are photos of the packaging used to transport one CSR summary report of 22 pages to my office from a European location.
elaine cohen is the joint CEO of BeyondBusiness, a leading reporting and social-environmental consulting firm . Visit our website at: www.b-yond.biz/en