343 ways to report on Thanksgiving

You may not be surprised to know that Thanksgiving is a very popular theme for CSR Reports. There is possibly no better holiday than Thanksgiving to demonstrate your corporate citizenship efforts and hold various celebrations and events for the community. I found 343 references to Thanksgiving (using CorporateRegister.com's PDF search tool ) in CSR Reports over the years. 

Bacardi likes to celebrate Thanksgiving in style and in the 2012 Bacardi Report we can find references to an apparently very important Thanksgiving event in which 5,580kg of food were donated by Bacardi U.S.A. employees to the Abriendo Puertas food bank onThanksgiving in 2011. This was so important that it was mentioned four times in the same report. I wonder if that means they donated 22,320 kg?  

Alliant Techsystems Inc (ATK) also donated food - turkeys and other groceries - at Thanksgiving. Turkey is the traditional food eaten on Thanksgiving, unless you live in Alaskan villages, where whale meat is sometimes served up instead. I wonder if ATK included whale meat in their donation? 

Abengoa reported on their social programs in 2012, and lo and behold, there was lunch on Thanksgiving, just in between preventing breast cancer and pizza day events. The thing is, there's a misprint in the text and instead of saying Thanksgiving Day Luncheon, it says Thanksgiving Day lunch on. Maybe they ate the turkey and the letter "e" as well.   

In China, things got a little more creative. China Telecom shared coffee and love on Thanksgiving Day and ended up donating rice to a local Food Bank.

Integrys Energy tells a humanitarian story of many employees who selflessly helped to support devastated communities in the aftermath of Hurricane Sandy.

But it's not all about turkeys and food banks. Grupo Ferrovial notes that traffic is heavy on Thanksgiving. Apparently, if you are not eating on Thanksgiving, you are going somewhere to eat. 

Another spectacular event is Macy's Thanksgiving Parade.

However, watch out for the weather.

"Snoopy, SpongeBob Squarepants and other giant helium balloons in the Macy's Thanksgiving Day Parade in New York could be grounded by high winds predicted for the holiday by weather forecasters"

But all is not lost. if you can't get to the parade on Thanksgiving, at least you have about another 330 CSR Reports to read in order to learn more about how corporate citizenship kicks into action on this special day and how it is reflected in sustainability reporting. 

The #CSR Reporting Blog wishes everyone a Happy Thanksgiving!

(PS: If you find any turkey-flavored ice-cream, please let me know)


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of Understanding G4: the Concise guide to Next Generation Sustainability Reporting  AND  Sustainability Reporting for SMEs: Competitive Advantage Through Transparency AND CSR for HR: A necessary partnership for advancing responsible business practices . Contact me via www.twitter.com/elainecohen   or via my business website www.b-yond.biz   (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm info@b-yond.biz 

Feedback makes CSR sustainable

This is the first of three posts about feedback to companies on their CSR performance and CSR reporting. Anyone who tracks my conversations around cyberspace will know that I talk a lot ( a LOT) about this. In fact, I think the GRI should include an indicator which specifically requests the number of individual pieces of feedback that companies get on their reports (currently clause 4.17 of the GRI framework refers only to the "key topics and concerns that have been raised through stakeholder engagement". For some companies, this might mean 3 stakeholders. For some companies, 3 is generous) . 

Feedback is  what makes CSR sustainable. The CSR Feedback Series will cover: (1) (this one) Report Reviews  (2) The way companies report about feedback (3) CSR Reporting and Employee Feedback. Stay tuned. Here's part 1:

I was delighted to notice in the Verizon CSR Report for 2009 the inclusion of a mention of my feedback in the form of an Expert Review of their 08 report published on CorporateRegister.com. Verizon noted the three external independent assessors who had reviewed their report: BSR, AccountAbility and Beyond Business, my consulting company. See a photo shot of the section in their report below:

This was particularly gratifying, not only to appear in such revered company as BSR and AA, but also because Verizon clearly reviewed my feedback and took it seriously. This, after all, is the way we influence companies to do better.

During the past 16 months or so, I have completed over 40 Report Reviews both for CorporateRegister.com and for Ethical Corporation (which I started with the May 2010 magazine issue with my review of the Bacardi report). 

The most recent reviews were H&M 2009 report, which I called "Good substance, bad style"  (I reviewed their report also in 2008) and IMC2  2009 report, which I called "Charm with outcomes" , reflecting a certain increasing maturity of their reporting. ( I reviewed both prior reports).

Report reviews are my way of providing considered feedback to companies about their reporting. A good throrough read of a report, even a shorter one, and a careful assessment takes some hours to compile. All in all, I calculate that my investment in formal reviews accounts for about 2  working weeks per year. In addition,  I write this blog, of course, which offers a lot of feedback on many reports, without the detail of a full review. I also write directly to many companies, some of whom respond, and I fill in feedback forms where provided by companies. There is nothing that makes me happier than companies who ackowledge and use this feedback. (All this is voluntary, unpaid investment in providing feedback. I am not including  here the paid service I provide to companies for pre and post publication  reviews of their reporting). 

Many Companies take the initiative write to me or engage me in informal discussion about my report reviews. Mostly, they are grateful to receive feedback. Sometimes I may have been a little more critical than they deserve, though, more often than not, modestly, they tell me that I have identified the gaps or difficulties they themselves were aware of. This is nice, because it shows that reporting issues do show up in reports, no matter how companies try to gloss over certain issues (for, perhaps, understandable reasons). More importantly, companies who engage in feedback about their report show that they are proactive about engaging stakeholder views and are open to hear things that may help them improve their presentation of their sustainability performance, transparency and accessibility of their reporting. This, for me, is the ultimate objective, as I repeat: Feedback is what makes CSR sustainable. (I kinda like that sentence.)

That's it for Part 1. Part 2 just as soon as I can get to it. In the meantime, I will be reviewing the current Verizon report mentioned above. Though the fact that they mentioned my last review in their report will not buy them any traction, I will be just as mean and nasty as I usually am hahahahahahahhahahahaha

elaine cohen is co-founder and co-CEO of Beyond Business, a leading social and environmental consulting and reporting firm. Visit our website at www.b-yond.biz/en or tweet me at www.twitter.com/elaiecohen