The Top Ten CSR Reports of 2012

Previous posts on the CSR Reporting Blog with my pick of the Top Ten Reports of 2010 and the Top Ten Reports of 2011 have actually been among some of the most popular posts of all time on the CSR Reporting Blog. Who am I to mess with a winning formula? 

What do I look for in a winning report? Authenticity, Materiality and Impacts. The AIM model. This is how it works (reproduced from last years' post)

 

Authenticity: I look for whether the company has reported in an honest way, using stakeholder voices to supplement performance data. Authenticity for me includes balance, accuracy and completeness. I look for targets and progress against stated targets.

Materiality: I look for whether the company has clearly defined the most important issues for the company and its stakeholders and described the way in which those issues have been identified and prioritized. Reporting materiality should also include a certain amount of contextual information which can assist us in understanding the issues and why they are material.

Impacts: I look for whether the company identified impacts rather than just presenting a shopping list of activities. This means discussing the outcomes of what was achieved. The outcomes are the achievement, not the activities. This is by far the most difficult thing for companies to address and very few, if any, do it well.

My Top Ten are reports that have caught my eye and stand out for me in some way. It's not an objective or methodological selection. But, I do use, browse, read and review many many many reports throughout the year, so you might say that the ones that stand out are hitting the mark in one way or another. By the way, you can also read Leon Kaye's Top Ten Sustainability Reports of 2012 on Triple Pundit.  His picks are all western global companies: Cisco, Coca Cola, Intel, Marks and Spencer, Microsoft, Nike, Philips, SAP, Unilever and UPS. All great works, and worthy of any top report list. My selection includes reports which are probably lesser known and reflect a more diverse group of companies from different parts of the world.  

Here... drumroll..... in alpha order are my Top Ten Picks of Sustainability Reports published in 2012.

 

(Becker Underwood, BT, CEMEX, China Mobile, Estee Lauder, Impahla Clothing, Larsen & Toubro, Maersk Line, Symantec and Tieto Corporation)

Becker Underwood Sustainability Report 2011
First report, GRI Application Level C, 81 pages

Becker Underwood is a privately-held multinational company, founded in 1982 in Ames, Iowa, that develops and produces a wide range of agricultural and horticultural solutions, including seed colorants and polymers, inoculants, beneficial nematodes, and mulch and turf colorants. Becker Underwood operates on five continents and employs over 430 people and generates $200 million in net sales. (Just in case you are wondering, as I was, what beneficial nematodes are, here's a definition: "Beneficial nematodes seek out and kill over 200 species of pest insect in the soil and will have no detrimental effect on species such as ladybugs, earth worms and other helpful beneficial insects." )

 

What I like about this report, in addition to the fact that it's a first, is its simplicity in reflecting a single overarching aim of this company: to have a NET positive impact from all direct and indirect business practices. That's easier said than done, but Becker Underwood, as a global but small-ish company, has taken the long view and developed a clear strategy to progress focused actions against seven strategic objectives. Actions include purchasing Renewable Energy Credits to offset 100% of electricity use, installing 84 solar panels at the company's Missouri site, energy efficiency improvements at several facilities and Becker Underwood has been working with Trucost to develop an environmental profit and loss account for the company's supply chain.  

 

If anything, this report adheres too rigidly to the GRI framework which has constrained its writing. Rather than help us understand the true impacts of the company's activities, the report follows the GRI profile disclosure elements in order, and bypasses the stories and case studies that would make this report come alive. Nonetheless, as a first report, it's a credible testimony to the company's approach and actions, and is carefully crafted,  modeling what can be done by businesses below $1billion revenues and 1,000 employees size.

BT Better Future Report 2012
GRI Application Level A, web-based report with 8 page downloadable summary

BT is one of the world’s leading communications services companies, operating in the UK and in more than 170 countries worldwide. Main activities are the provision of fixed-line services, broadband, mobile and TV products and services as well as networked IT services. BT employees over 90,000 people and has a total revenue of over GBP 19 billion.

BT has been reporting since the 90's and they always tend to do a good job. One of the best features of BT's reporting for some years now is the linkage of non-financial indicators and financial indicators. You can see this clearly on page 7 of the summary report. For example, one financial measure of the value of sustainability to BT's business is the value of customer contracts that BT competes for that have a sustainability element as part of the bid, which reached GBP 2.7 billion in 2012. This is linked to the underlying sustainability action of maintaining or improving BT's ethical index score.

Aside from this, BT's reporting is centered around their mission to "provide reliable and secure networks that help people and businesses to thrive". The web-based report contains a selection of interesting case studies which illustrate the ways in which BT lives this mission. For example, a story about how BT's emergency services 999-number wait time was reduced significantly shows how technology and new social media tools can be used in innovative ways.

BT's material issues are clearly laid out and a commentary from an external Leadership Panel adds extra perspective.

CEMEX 2011 Sustainable Development Report
GRI Application Level A+, 61 pages

Founded in Mexico in 1906, CEMEX, S.A.B. de C.V. is the world’s leading supplier of ready-mix concrete, and a leading cement and aggregates producer, with net sales of over $15 billion, selling to over 50 countries with 44,104 employees worldwide and an annual production capacity of 95.6 million tons of cement.   CEMEX operates 59 cement plants, 1,921 ready-mix concrete facilities, 377 aggregate quarries, 226 land-distribution centers, and 70 marine terminals. That's a heck of a lot of cement.

CEMEX began publishing annual environmental, health, and safety reports in 1996, and then in 2003 published its first Sustainable Development Report. Entitled "Building a Better Future", the 2011 Sustainable Development Report is CEMEX's ninth report that covers the range of environmental, social, and governance issues and performance.

What's great about CEMEX's reporting is a very clear approach to sustainability with three key drivers and seven priorities, and a materiality matrix which highlights the priority issues, which are reported in detail. Health and Safety, for example, the highest material issue, takes five pages in this 61 page report, and, while demonstrating improved safety performance, doesn't omit to mention that a whopping 44 individuals died in connection with CEMEX's activities. I am sure that's a painful disclosure. Not surprisingly, really, that all these 44 fatalities were contractor and third party employees. This reinforces the big differential between safety performance for own employees and safety performance for third parties. I see this pattern with many companies (Note to self: This deserves a post of its own. Sometime soon). Companies using contractor or third party employees must pay far more attention to safety training and supervision. In the same section, CEMEX reports a reduction in lost-time accidents among its own employees versus prior year.

CEMEX is involved in activities to "proactively contribute to the transformation of the construction sector" through a range of collaborations and research programs on the value of concrete as a sustainable building material. CEMEX has even become somewhat of a consultant to customers in construction of sustainable buildings. A life-cycle approach to concrete features in the report. The impacts of concrete in so many different aspects of our lives - construction, urban infrastructure, even road congestion, makes this report a fascinating read, very informative and even educational, as CEMEX provides relevant background information. Each section opens up with "performance highlights" and continues with a description of the company's management approach and a selection of challenges ahead. Clearly a report which has been carefully planned, it is well structured, and presents issues in a credible way. The report is bolstered by the commentary of an Advisory Panel.

The thing I wonder is why the materiality matrix is hidden away on page 45, instead of being right up front as an essential backdrop to the company's strategy and reporting approach.


China Mobile Ltd 2011 Sustainability Report
GRI undeclared level, 58 pages

 

China Mobile has over 176,000 employees, nearly 650 million customers and a 66.5% market share of mainland China telecoms services. The company was incorporated in 1997, and has mushroomed to be one of the largest mobile networks in the world. Just a list of the China Mobile wholly owned subsidiaries takes up a full page in this report. China Mobile was the first company in mainland China to publish a Sustainability Report in 2007 and this is their sixth. It is indexed to the GRI, the UNGC and ISO26000. 

China Mobile's vision is "Mobile Changes Life" and this report links the activities of the company with outcomes for a better society and environment. The company covers a broad range of issues relating to mobile technologies and consumer behavior and impacts, providing contextual information and background to this company's extensive reach. One small example: empty nesters. This is what China Mobile says:

"Mainland China is continuing to become an elderly society and the number of “empty nest” families has increased significantly. According to the statistics, currently “empty nest” families have surpassed 50% in both cities and rural areas, with the number increasing to 70% in some large and medium-sized cities. The question of how to care for the elderly becomes more pressing. We have fully considered the need of the elderly in their daily life and innovated on information services for them through customised terminals."

 

The Sustainability Performance key indicators are collected towards the end of the report and provide a great overview of China Mobile's performance. I like the fact that some of the performance areas are expressed in terms of impacts, and not just inputs (although there is room for even broader thinking in this area).

Estee Lauder Corporate Responsibility Report 2012
GRI undeclared level, 80 pages

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products, with sales of products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, and many more. The company has net sales of  almost $10 billion, and employs  approximately 38,500 people. The company was founded in 1946 by Estee Lauder.

The report is entitled "The Beauty of Responsibility" and this report is indeed a beauty. It projects a certain grace and refinement through its pleasing design, and well-placed imagery. Goals, progress in the reporting period and new goals are clearly set out up front, and issues such as diversity and inclusion, people development, advancing women, corporate philanthropy and environmental stewardship are well addressed. A large section is devoted to women's health and especially breast cancer, which has been the flagship cause of Estee Lauder for 20 years. Evelyn Lauder, who is credited with creating the pink ribbon, sadly passed away after battling with ovarian cancer in 2012 and a touching memorial page is devoted to her in this report.

While lacking some of the heavyweight aspects of Sustainability Reporting (stakeholder engagement processes, materiality analysis, value chain impacts, specific challenges etc), this report does present a credible picture of a company doing much to operate in a sustainable way as part of a core business philosophy. It certainly is the beauty of responsibility.
  

 

Impahla Clothing Integrated Annual Report 2012
Integrated Financial and Sustainability Report, GRI Application Level A, 64 pages.

Spring Romance Properties 34 (Pty) Limited, trading as Impahla Clothing (Impahla), is a company based in Cape Town, South Africa and manufactures clothing under a sole source agreement for PUMA, a world-class sport and lifestyle company. Impahla is a privately owned business that has grown organically over the last eight years from 60 employees in 2004 to 234 in February 2012. In 2012, Impahla supplied in the order of 445,000 garments for a total turnover of R38 million, 31% up from 2011. The most significant recent development in the Impahla business has been the move to manufacture exclusively for PUMA. 

 

Impahla started reporting in 2007 and this is their fifth report, and each one has been a gem. If anyone wants a role model for SME reporting, this is it. The open and inclusive style, the genuine and frank discussion of core issues, the well-written and carefully crafted messages, the conformance to the GRI framework without the appearance of a tick-box approach and the focus around material issues all make this company and its reporting one of the best, not just of 2012, but of several years. Design is always great too, with original photos of the operations and employees at all levels. Nothing Stock about this report. This discipline and degree of transparency does not come easy for a privately owned SME and is by no means an obvious approach. It requires absolute consistency and integrity by the company's leader-owners. We need more of this in business today. (Watch out for my DoShort book to be published in January about Sustainability Reporting for SME's in which I use Impahla as a case study, having interviewed the Managing Director, William Hughes).  

 

Larsen and Toubro Sustainability Report 2011
GRI Application Level A+, 112 pages

I covered Larsen and Toubro's reporting on the CSR Reporting Blog earlier this year with a Triple Cone Award for consistently compelling and creative reporting.

Larsen & Toubro Limited (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest companies in India, founded in Bombay (Mumbai) in 1938 by two Danish engineers, Henning Holck-Larsen and Soren Kristian Toubro. Both of them were strongly committed to developing India's engineering capabilities to meet the demands of industry. L&T is traded on the Indian Stock Exchange and employs over 50,000 full-time employees and over 300,000 contract workers, boasting a turnover of around $13 billion.

 

For more detail, read my post earlier this year. Suffice it to say here that this company has become one of the few that delivers a report which I look forward to reading each year.

Maersk Line’s Sustainability Progress Report 2011
Not GRI, 127 pages.

 

Maersk Line, headquartered in Denmark, is the largest shipping company in the world with a global market share of 15%. Maersk Line employs 25,000 people with 325 offices in 125 countries around the world and operates a fleet of more than 600 ships which sail every major trade lane on the globe, and make about 35,000 port calls every year.

This is Maersk Line's second report and what I like about it is the vision and long-term thinking it projects. Entitled "Route 2", the name of Maersk Line's sustainability strategy, the report's introduction kicks off with "Towards 2050" and an overview of the challenges facing the shipping industry in the light of global issues and mega-trends. The report is structured around five core issues that are at the heart of Maersk Line's strategy, and includes fascinating insights. For example, the report includes a description of the Indian banana trade based on a socio-economic impact study conducted by Maersk Line, and examines the risks to this sector in light of the different findings. Maersk Line's cold-chain shipping is an important part of the global perishable food distribution network.  

 

Maersk Line also presents good environmental data, including the impacts on its customers' supply chains. For example, Maersk reports that 169 key customers saved over 748,000 tons of carbon emissions by shipping with Maersk versus the industry average. In fact, overall, this report is one of the most fascinating reports I have read this year. It's immensely readable, with each section providing context, case studies and highly informative content. Maersk covers issues ranging from energy efficiency to illegal trade, from biodiversity to the floorboards in containers and from waste handling to exhaust gases from ships.

 

While I miss the structure of the GRI framework (an index, for example, and certain key indicators), and a materiality matrix, and this report is a little light on process for engaging with stakeholders, overall this is a great example of high-quality narrative and visionary sustainability performance.

Symantec Corporation 2011 Corporate Responsibility Report
GRI Application Level B+, 43 pages

I reviewed this report for the December edition of Ethical Corporation Magazine, and gave it a thumbs-up. These are the first two paragraphs of my review:
 

"Symantec’s latest report reflects a step-change in the company’s thinking and presentation of its corporate responsibility approach and performance. For the first time – the company has been reporting since 2008 – the report is organized around Symantec’s three strategic responsibility priorities: people (employees), world (environment, human rights, sourcing and community) and information (online security). These three focus areas form the basis of the structure of this report, which, at 43 pages, covers a healthy breadth of information in a crisp, coherent and intelligent way, while retaining focus. As reports go, this has all the positive elements: materiality matrix, input from internal and external stakeholders, clearly laid-out performance data over three financial years, and even a few failures frankly discussed. In fact, this is one of the few reports that lend themselves to reading cover to cover without inducing sleep." Enough said. Read it!

Tieto Corporation Corporate Responsibility Report 2011
GRI Application Level A+, 45 pages.

Tieto is an IT and product engineering services company headquartered in Finland and operating mainly in Nordic markets, Russia and Poland, with net sales of close to EURO 2 billion and employing 18,000 people.

 

This is Tieto's third CR Report, and it covers the spectrum of CR issues well. There is a detailed (and colorful) materiality matrix covering 25 issues, of which 10 are more material than others. Tieto clearly links its role as a business to the context of Green IT, about which there has been much research and clear conclusions drawn about the environmental benefits of online living. Providing good context, Tieto describes the ways in which it supports the online transition and offers customers lower-carbon lifestyles, calculating that in 2011, Tieto helped customers reduce carbon emissions by over 160,000 tons.  Tieto has a vision to achieve carbon neutrality in its own operations, and provides detail on carbon performance including specific multi-year targets.

Tieto reports authentically, for example, detailing non-conformities found in quality audits and corrective actions taken. Similarly, customer satisfaction, a key material issue, is reported both in terms of the positive aspects mentioned in customer feedback, and also in terms of points for improvement.

While the Tieto report could be livened up with a little more in the way of case studies and stakeholder voices, and a greater shift from inputs to outcomes, it is a good example of clear, straightforward, well-structured GRI-based reporting.  

Special Mention:

All the above reports are published by corporations. I wanted to make a special mention of another excellent report published in 2012: CEFIC's Towards Sustainability 2011/2012 Report.
 

 

The world of business is moving into a future of sectors, not just individual corporations. More and more, we need to consider value chain impacts by sector because there is a minimum threshold of sustainability performance is required by all companies in a sector to enable meaningful systemic collective progress. The more advanced companies understand this and the more advanced sectors are already organizing themselves around sustainability themes. CEFIC (The European Chemical Industry Council "the forum and the voice of the chemical industry in Europe") is not the first sector association to publish a Sustainability Report - there are many, some geography specific as well as sector specific. However, I highlight the CEFIC Report because it is a good, serious example of a strong considered approach to sustainability by an industry sector, and as a first report published in 2012, represents another breakthrough on our collective sustainability journey.

Note: To be fair, as in previous years, I did not include published reports of clients which my company, Beyond Business, served this year. These include:
GSK Romania Sustainability Report
Netafim Ltd Sustainability Report
Novus International Sustainability Report
Liberty Global Corporate Responsibility Report

Wishing everybody Happy Reporting in 2013!


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

75 Ways to Get your CSR Report noticed

There is something about a captive audience. They have limited choice. Where they are is what they experience. Take for example, travel. During that last few months, I have taken several flights and stayed in several hotels. Although many airlines and hotel chains publish CSR Reports, I have rarely found one in the pocket of an airline seat or on the table in my hotel room. And yet, what better a place to put a CSR Report? I almost never take a flight without skimming through the airline booklet in the seat pocket. I almost never stay in a hotel without taking a look at the magazines they leave on the table or desk in the room.

 

It is not necessary to print a full report. Often, there is room to add a short reference to your sustainability approach and link to your report on or in materials which are already printed, or where there is empty space (the inside cover of your Hotel Services booklet, for example). Alternatively, a postcard or small flyer highlighting some sustainability achievements and a link to the report could be enough to catch the attention of some of the captive audiences that are just sitting ducks, ready to absorb your sustainability message. This is about taking your report to where your stakeholders are and not expecting them to come and seek it out.

 

Therefore, for the benefit of all those companies that could enjoy millions of additional stakeholder touchpoint opportunities every day and new outreach  possibilities to engage stakeholders to advance awareness of their sustainability approach, and improve their reputation, here are 75 places to strategically place a CSR Report and get it noticed:

In the local hair salon (hair products manufacturers)
In the doctor's waiting room (pharma and healthcare companies)
In the dentist's waiting room (pharma and healthcare companies)
On the passenger seat of newly purchased cars
In the box that encases your new laptop

In your new game of Scrabble (toy manufacturers)
Inside the box of the new watch you just bought
On the inside cover of all printed books (publishers)
Inside each wagon on the train
In every box of chocolates

Inside new picture frames (instead of that stock smiling woman photo)
Inside every box of home-assembly furniture from home furnishing retailers
Inside every boot from outdoor sports companies
Printed on the outer packaging of a six-pack of beer
At the ticket office of a football stadium

On your website  (you'd be surprised)
In the Board Room (you'd be even more surprised)
As the default alignment printing page for all new printers
On cinema seats
In different parts of university campuses

In airport restrooms
On the tables in cafes and restaurants
On company dining room napkins
On the back seats of taxis
On plasmas in furniture showrooms

On the inside of cereal boxes
Inside new computer travel bags
On the seats at the opera
On the inside of wrappers of chocolate bars and snacks
On the underside of yogurt tops

On the back of company envelopes
On the back of printed payslips
On the packaging of 25kg dog food bags
As a newspaper insert
As a standard email signature for all employees

On the inside of doors of public toilets
On the labels of garments
On the saddles of horses
In the spa reading room
On the reading tables at the local library

In the students careers room on campus
On the back of a CD-rom or music disc
In swimming pool changing rooms
In hotel restrooms
At any visitors' center

At the unemployment office
On the notice-board at local community centers
On the back of bus, train and flight tickets
On pews at the local church or seats at the synagogue
On the tops of cans of soup or other preserves

On the back of bank statements
On the back of healthcare prescriptions
On the back of printed supermarket checkout bills
In mobile phone service centers
On the packaging of automotive components

On tables at the local barn dance
On bottles or cartons of milk
Preloaded onto every portable flash drive or disc-on-key
On every Duty Free buy-four-get-one-free printed flyer
In electronic appliances' printed user guides

On the carousel at the local fairground
In the ski-lift cable car
On the underside of surfboards
Printed on re-usable shopping bags
On the back of museum entry tickets

On the inside of T-Shirts
On toilet paper and napkins
On the inside lids of cosmetic creams
On the walls of prison cells
On the inside of energy bar wrappers

On the back of conference name tags
On the inside doors of personal lockers at sports centers
Inside safety-deposit boxes
Inside new suitcases or briefcases
On the back of lottery tickets

Some of this might sound a little far-fetched... and some of my suggestions are of course a little tongue-in-cheek .. but most of them are actually places or locations which are dead space and where a small reference to a CSR or Sustainability Report could easily be printed and may catch attention. Just think, if every time you bought a new electronic appliance, the packaging and user manual included a few highlights from your Sustainability Report and a link to the online report or download. Maybe a few of you might take the trouble to have a look at your next session on the computer or tablet? More importantly, when you are sitting for minutes or hours in a doctor's, dentist's or hospital waiting room somewhere, instead of picking up the latest copy of Vogue or today's newspaper, you might just be drawn to read about a pharma or healthcare company's impacts on society. When you are on a plane, train or a long bus ride, might you not pick up a small booklet describing the transport provider's CSR efforts?  

 

Publishing your Sustainability Report is not enough. Getting it to your stakeholders, wherever they are, is the key. Even then, they may choose not to take an interest. But at least that's a choice. If they don't know, they can't choose.

 

Here's to a Happy 2013 - the Year of the Ubiquitous Sustainability Report!

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

In Good Spirit: Smarter Reporting at Diageo

This second post in my series leading up to the Smarter Sustainability Reporting Conference in London on 5th February 2013 (read about Smarter Reporting at L'Oreal here) is all about Diageo, Smarter Reporting and Responsible Drinking. This is perhaps particularly relevant during the current season which usually sees a significant hike in drinking-related road accidents and fatalities.

 

 Recently, I took the opportunity to chat with Carolyn Panzer, Director of Corporate Social Responsibility for Diageo plc. Carolyn is responsible developing and overseeing the strategy for community investment, external reporting, and alcohol in society - including, responsible drinking initiatives, responsible marketing and innovation, and alcohol policy. Carolyn is also the Chairperson of the Distilled Spirits Council's Code Review Board and has nearly 30 years of experience in the beverage alcohol industry, working across industry sectors in both the US and UK.

Carolyn will be talking about: "Participating in indices and rankings - how does this contribute to reporting best practice?" at the February conference.

 

"The reporting process helps me enormously. It makes us think about our data more and understand our impacts. Smarter Reporting for me is embedding the reporting process in the business - making everybody accountable. Actually, our people really appreciate hearing our story and participating."

 

"For me, one of the most challenging things about my role is that Diageo is a big company and keeping on top of everything that is going on in the business, keeping up-to-date with internal and external developments and having the headspace to keep on track, is a major exercise in time-management. This can occasionally make me feel vulnerable, I feel I should know everything about everything, but obviously that's not possible. My secret for keeping on top is to encourage others to know more detail. Not only does this help me, it empowers the organization to own sustainability. I don't make it easy for the business. I help them take accountability and own their role in advancing our sustainability and responsible drinking programs. This is now paying huge dividends."

Diageo is the world's leading premium drinks business with beverage alcohol brands across spirits, beer and wine including Johnnie Walker  and Bushmills whiskies, Smirnoff  Vodka, Baileys, Captain Morgan, Guinness and more. Headquartered in the UK, Diageo trades in 180 countries and employs around 24,000 people with net sales of almost GBP10 billion. Diageo manufactures and supplies its brands its brands in 43 distilleries, 16 breweries, 13 wineries, 19 packaging and blending operations, 9 warehouses and 8 other sites.

 

Diageo 2012 Report

Diageo has a long history of CSR Reporting and the company's latest report was published earlier this year: Diageo Sustainability and Responsibility Report 2012, Celebrating life, today and tomorrow. This is a GRI Application Level B+ Report, with a UN Global cross-reference. This year saw a shift in Diageo's reporting. Carolyn explains:

 

"This year's report has a lot more engagement - we pushed people to align more closely with GRI indicators. We also we did better on the materiality piece. We conducted a market pilot study and now we plan to take that forward and expand it. We ran three workshops on materiality. Also, we tried to use more everyday language and less "corporate-speak", and, in the presentation of the report, we tried to make it layered. We recognize that not one size fits all and that different stakeholders look for different things, so we opted for a five-minute-read approach as a short summary option for people who don't want to get into all the details. You can you go in and read different sections at a general level or dig deeper for more detail." 

This can be seen from the Diageo business case for sustainability rationale, which is readable and comprehensible for all lay readers.

The Diageo report this year demonstrated good performance achievements against a range of key metrics against several multi-year quantitative targets within the context of a well-laid out strategy. For example, water efficiency improved by 7.2% in 2012, on track to meet a 30% objective by 2015 against a 2007 baseline. Average packaging weight has reduced by 1.6%, on track to meet a 10% target over the same period, bringing the cumulative total to 4.8% reduction. Lost-time accident frequency rate reduced by 43% in 2012, overachieving a 40% target for 2010-2012 by 17%, showing good progress in embedding a safe working culture.  However, by far the most material issue for Diageo relates to the role of alcohol in society and Diageo's responsibilities to address alcohol misuse. Diageo's report states: "In all [stakeholder] workshops, addressing alcohol abuse and promoting responsible drinking was consistently the most important issue for stakeholders as well to us as a company."

 

A couple of months ago, Carolyn Panzer addressed a groundbreaking meeting of the International Center for Alcohol Policies in which the CEOs of 13 of the world’s leading beer, wine, and spirits producers announced a collective commitment to 10 targeted actions in five areas over the next five years, in order to reduce harmful use of alcohol.  

 

I asked Carolyn Panzer about how Diageo assesses the impact of its multiple activities in this area:

"Alcohol problems are not new and there have been many initiatives to address these. You can count thousands of initiatives by the alcohol industry, but the real question is what is effective? Where do you focus your resources to achieve the biggest impact? We want to tackle the issue of problem drinkers. Raising taxes on alcohol, for example, is not necessarily effective for problem users as there will always be a way around this."

A case in point is the situation in Keyna where it was estimated that about 50% of alcohol consumed was in the illicit sector. This was problematic, as such products were often made with harmful ingredients which caused illness or even death. Diageo redesigned its entire supply chain to create a new product made from locally sourced ingredients using innovative technology representing a first in the industry and significantly reducing costs for local supply of a safe, quality beer beverage called Senator Keg, costing one fifth the price of Diageo's mainstream beer. Since its launch, the brand has gained 40% of the Kenyan beer market. It's well worth reading this case study in Business Today about the Senator Keg story. This is a fabulous example of how Diageo can support changes in consumer behavior around alcohol. This is the true value of how an alcohol company can work with consumers and local organizations to understand specific issues and behavior patterns and help create breakthrough change which adds value to society and, of course, to the business.


In the area of problem drinking, Carolyn continues: "There are some things that we know work. First, screening and brief intervention demonstrates proven efficacy with problem drinkers. Screening individuals through a set of ten questions and engaging them in a conversation about risks helps people reduce problem drinking. We have provided grants to support this kind of activity. Second, high visibility enforcement of the law on drink-driving is effective. Not every country, for example, has a maximum drink-driving limit. We work to support introduction of legislation in this area in countries where this is not present. However, even where there is a legal limit, highly visible enforcement is key. For example, in Mexico City, we ran a campaign in support of the local law enforcement authorities, in which we contributed 50,000 breathalyzer kits. Drink-driving reduced by 30%. There is an important continuum that you need to follow to achieve change. We need to ensure the right regulations  as well as build general awareness. In the U.S., we spend 20% of our broadcasting spending on responsible drinking messages. We always try to work in partnership with other organizations and groups to ensure we have the best understanding of the issues and the best expertise on board to move forward."

Finally, all Diageo employees have a role to play in advancing responsible drinking behavior. Carolyn says: "We are always trying to connect our people with our CSR story, and we ensure they are involved and informed of our initiatives in this area. For example, over the Holiday Season, we campaign our employees with the need for extra vigilance and their role as responsible drinking ambassadors."

As it is still the Holiday Season, this is great advice for all the CSR Reporting Blog Readers. I am not much of a drinker myself, actually. Personally, I am more concerned with ice-cream rather than alcohol. If ever there are laws which limit ice-cream consumption prior to driving, I may have a bit of a problem.

Happy New Year, everyone!

Looking forward to seeing you at the Smarter Sustainability Reporting Conference in February 2013. Don't forget to drop me a line for your registration discount code!
 

 

 

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Santa's Annual Financial and CSR Integrated Report

Santa's done it again. At the cutting-edge of knowledge, global advancement, pioneering communications and sustainability commitment, Santa has published an Integrated Report, in the spirit of the 2012 zeitgeist and general reporting hype. This Annual Integrated Report describes Santa Claus Inc. (SCI)'s financial and sustainability performance for the first time ever in one report, demonstrating integrated thinking, integrated actions and integrated communications. In fact, the only thing that is not integrated is Santa's stakeholders, all of whom want different things at different times via different channels. However, this is no more than a minor distraction for Santa, who, as you will recall, is an incredible woman.

 

This first-ever Integrated Report contains Santa's CSR disclosures, which, as you will also recall, have been featured on the CSR Reporting blog for the past few years. You can remind yourself of Santa's prior reporting by reading Santa's 1,747th 2011 Annual CSR Report here, Santa's 1,746th 2010 Annual CSR Report here, and Santa's 1,745th 2009 Annual CSR Report here.

 

This year, Santa has attempted to integrate the new G4 Exposure Draft Guidelines into the development of this report, which caused the General Elves and Pixies Trades Union to demand serious overtime payments, as the report ended up being 4,323 pages long. Santa declined their requests on the grounds that the elves and pixies should consider working on G4 as a valuable learning opportunity, which could turn them into reporting celebs after the May launch of the guidelines, because very few other companies will be able to adopt this new reporting framework without hiring G4 experts. In lieu of overtime payment, Santa agreed to provide each of the elves and pixies with a Santa Academy Certificate stating that they are G4 competent. This, fortunately, averted a general strike, which would have had to be reported in the Integrated Report, adding another three pages.

 

Additionally, the 2012  report was written in accordance with the recently published IIRC Integrated Reporting Framework Prototype. Actually, Santa didn't really understand quite what this meant for SCI's operating practices, but she felt that it was the right thing to do, given that the financial services community is supporting this, even if nobody really knows what it means. As Santa would like to expand SCI operations to new geographies in 2013 (Mars, Venus, Jupiter), requiring significant additional funding, Santa decided to demonstrate responsiveness to stakeholder views in a balanced, complete, linked, connected and material way.   

As I usually do, with permission, I will share with you the Santa Claus Annual Integrated Report 2012 CEO Statement:

Dear Stakeholders (especially all of you with money to invest),

Ho! Ho! Ho! It is time for me to wish all of you a wonderful holiday season filled with bright lights, good food, and iPhone5's.  As usual, at this time of year, we reflect on the past twelve months and what kind of a footprint we have left. I am pleased to report that my footprint has significantly reduced this year, as, after going on a strict diet, my feet got much thinner and I went down by two shoe sizes.

As far as Santa Claus Inc. is concerned, we had a very challenging but positive year, in which  we increased our revenues by 70%, mainly deriving from royalties for use of my name and photo, hiring of  red Santa suits, the explosion of Santa Apps and a range of new services and products which generate Shared Value (see below). We distributed more toys than ever during the last festive season, and did so with high energy efficiency and reduced carbon emissions by 0.3% per kg of toys. Our toy-recycling program worked well and we are now considering a Recycle your Recycled Toys campaign for 2013, and we might even extend this to a Recycle Someone Else's Toys Facebook Campaign for maximum impact. Our workforce was stable in 2012, and we maintained a positive safety record (with the exception of two pixie fatalities, who were outsourced to the Samsung plant in South Korea, which has now been confirmed as a death-trap). Finally, we tightened up our corporate governance by putting a lock on the Boardroom door so that Directors cannot escape when it's time to discuss the Annual CSR Report.

Shared Value through new Santa Services

In 2012, we significantly broadened our offering to create shared economic and social value through a range of new products and services. We felt it was time for Santa to take advantage of current technology and ensure accessibility to disadvantaged populations around the world, which, incidentally, is very profitable. We love Shared Value, as long as we get the Bigger Share. We love Bottom of the Pyramid, as long as Profit is at the Top. For example, in 2012, we encouraged the development of Santa Apps, and you can now find a range of innovative and creative offerings on iTunes. A popular choice is Talking Santa, which "enables you to create and share joyous 3D video animation greetings and Christmas cards that will warm the hearts of everyone on your wish-list!" There is also a Silent Santa App, in case you are fed up of listening to Talking Santa. You should also check out the free Santa Dancebooth App, in which I show off my best moves, though if you want me to dress up in a snowman or a gingerbread costume, there is a small charge. If you want me to dress up in a Bunny Girl outfit, you will have to pay considerably more. Additional Santa Apps include a Santa Jigsaw App, Santa Wallpaper App, Santa Games Apps and Santa Quiz Apps. You can create new Japanese meals with the Santa Sushi App, new Mediterranean Tastes with the Santa Hummus and Falafel App, and new desserts with the Santa Ice Cream Flavors App (recommended - ever tried reindeer-flavored ice-cream?). We also developed a few adult-only Apps such as Santa Strip Poker App, Santa's Night on the Town App and Santa Gets Naked with Prince Harry App. These Apps are strictly not available to minors, unless they lie about their age. We are in favor of responsible App-ing.

 

We have also launched a new range of Santa products. For example, in 2013, we will launch the first Santa fragrance, the first Santa sportswear line and the first Santa Thermal Underwear line. While I don't use much perfume, and have no time for sports, I can personally vouch for the thermal underwear.  Starting in the first quarter, we will offer reindeer and sleigh hire by the day or by the hour, with optional pixies. Finally, our most ambitious project yet, in partnership with the Lapland Association for Sustainable Travel, is Santa-Eco-Vacations to Lapland. For the first time, tourists will visit our natural elf and pixie habitats, eat local organic foods and shower in cold water. We undertake to offset carbon emissions generated during your stay, provided you pay extra.

 
Renewable Energy

During 2012, we installed a 400 panel solar array in Santa's Village in Lapland, intended to provide our operations with 100% renewable energy. Unfortunately, as we only had 3 days of sunshine this year, we spent over eleven months in darkness, cold and relative isolation. We have now relocated our solar panels to our Holiday Home for Retired Elves in Hawaii, and reverted our Santa HQ to grid-based fossil-fuel electricity. While we have not improved our environmental impact, you cannot fault us for good intentions.

Climate Change

Given that the globe is getting warmer, were are fearful that melting of snow in Lapland will create flooding, disruption to Lapland's natural biodiversity, and represent a threat to our local ecosphere. We have therefore established the Santa Snow Preservation Fund. All donations should be made to the CSR Reporting Blog. Fast.

Disaster Relief

This year, we have witnessed several effects of climate change in the form of extensive natural disasters and Santa and her team were always ready to help out. After Hurricane Sandy, for example, we donated 43 tons of recycled toys to over 5,000 children in the affected areas. This kept the kids occupied while parents were arguing with the insurance companies about levels of compensation for their homes damaged by rains and floods. We also provided 10,000 brand new walkie-talkie units for families who could not gain access to the Internet. Using these walkie-talkies, families were able to communicate 140 character messages to a neighbor and have him tweet their current position and ask for assistance. During this period, over 42,000 walkie-talkie based tweets were tweeted. We have approached Twitter to discuss a Joint Venture called Walkie-Talkie-Tweetie, designed specifically for disaster relief and emergency communications. 

Animal Welfare

For the first time ever, in 2012, we were attacked by an animal rights organization for not providing our reindeer with decent working conditions and paying them a fair wage. This was the result of our two negatively-disposed whistleblower reindeer  who went public with a story about forced, unpaid overtime during the holiday season. It is true that our main holiday season in December and January does require reindeer to work additional hours, often in inclement weather, but we do have a Reindeer Relief Package which provides protective clothing, anti-stress tablets and ergonomically-designed  reins.  Furthermore, we do pay all overtime due to reindeer, but in the interests of the Christmas Spirit, we require them to donate it back to provide more toys for the world's children, so that we can spread more cheer and goodwill. After long negotiations, we conceded and improved terms and conditions for all reindeer. However, next season, the whistleblowers will be looking for new jobs.

Ethical Supply Chain

As you know, Santa has one of the most complex supply chains in the whole world, as we source our toys from over 14,000 toy makers and factories from every corner of the globe. This year, we developed an Ethical Supply Charter which all suppliers must agree to adhere to. This charter binds them to maintaining ethical practices, upholding human rights and using environmentally-friendly materials in the toys we source. 100% of suppliers signed the Charter, therefore we can confirm that our supply chain is 100% ethical. We decided not to do supplier audits  as we have seen that every other global manufacturer which conducts supplier audits has not found this to be an effective way to prevent violations of ethical standards. Look what happened in the recent fire at the Tazreen factory in Bangladesh. One day, global manufacturers will realize that audits, training programs and prescribed checklists are not enough to transform an entire culture of low-cost, fast-paced, high-volume on-demand consumerist supply chains which perpetuate corner-cutting, safety-hazards and human rights abuses. For the time being, everyone who receives a Santa toy during this holiday season can be comforted by the knowledge that our supply chain is no less ethical that anyone else's.

A New Call-Center

In the interests of being more responsive to our stakeholders, we have established a new call-center, offshored in Cancun, to respond to the growing enquiries we receive about our services. The main problems seem to be Santa-denialists, who claim that Santa Claus does not exist. Generally, our response is to send them a plastic, head-bobbing Santa and that does the trick. Other inquiries are about toys arriving late. Generally we explain that it is not the toys which arrive late, but Christmas which arrives early. This usually keeps them satisfied. The most significant enquiry relates to our Santa Claus Executive Pay Policy and the gap between the highest level of pay in the organization and the average elf wage. As you know, there is only one Executive at SCI and that's me, the CEO. My pay is determined by the Board of Directors, which I chair. We tried to compare CEO pay levels at similar companies but, unsurprisingly, we are quite unique in our global marketplace. Therefore, I feel justified in saying that comparing my Executive Pay to the average elf wage is not material for our business, and does not reflect the complexities of a challenging, goodwill-generating, global operation from which all benefit. Look at the broader picture. If I am happy, the elves are happy.

 

This short introduction to the Santa Claus Inc.'s first Integrated Report does not do justice to the intensive processes we have driven to improve our sustainability this year. However, since the  the Santa heritage dates back to the seventeenth century, I think our record of being a sustainable operation cannot be questioned.

Wishing you and everyone else in the world a wonderful Holiday Season and a Happy New Year! 

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Happy Holidays!

Inspired by this Happy Holidays post by Yvonne DeVita on the Lipsticking blog, about the commercialization of the season's festive time, and in the tradition of the CSR Reporting Blog Happy Christmas Post (2009), and the Seasons Greetings Post (2011), I would like to wish all the CSR Reporting Blog readers:
 

Happy Holidays!

This is a time to reflect on the joys of life and the joys of publishing Sustainability Reports. A time to be merry and indicator-driven. This is a time to eat well and edit well, engage with friends and dialogue with all stakeholders, think about what's important to you and call it material, recommit to your higher purpose and approve your reporting budget. 

However, for those of you who will not be having holidays this month, in the interests of diversity and inclusion, this is also for you.  

To readers travelling to an exotic climate this holiday period: Happy Getaways!
To readers who like to pick up gadgets at conferences: Happy Giveaways!
To readers driving around this holiday period: Happy Right of Ways!
To readers interested in energetic radiation: Happy Alpha Rays!
To readers interested in protecting endangered fish species: Happy Manta Rays!
To my punctual readers: Happy No Delays!
To my shipwrecked readers: Happy Castaways!
To readers who like to eat Chinese food at home: Happy Takeaways!
To my health-conscious readers: Happy Vitamin K's!
To readers who enjoy a little drama: Happy Passion Plays!
To readers who want to get what they deserve: Happy Merit Pays!
To readers who like it hot: Happy Gamma Rays!
To readers interested in genetics: Happy DNAs!
To readers getting married this holiday season: Happy Fiances!
To my vegetarian readers: Happy Cheese Souffles!
To readers buying a new car this holiday: Happy Chevrolets!
To my secretive readers: Happy CIAs!
To my cordon bleu readers: Happy Fish Fillets!
To readers with new hairstyles: Happy Hairsprays!
To readers who will be helping Santa this year: Happy Electric Sleighs!
To my technology readers: Happy Computer Displays!
To my wig-wearing readers: Happy Toupees!
To my North American readers: Happy USAs!
To my readers in politics: Happy Power Plays!
To my wine connoisseur readers: Happy Cabernets!
To my polyglot readers: Happy Francais!
To my lazy readers: Happy Cliches!
To my still smoking readers: Happy Ashtrays!
To my medical readers: Happy X-rays!
To my ate-too-many-candies-when-you-were-a-kid readers: Happy Tooth Decays!
To readers who like a good musical show: Happy Cabarets!
To my renewable energy user readers: Happy Solar Arrays!
To readers who like to engage with stakeholders: Happy Surveys!
To readers with something to say: Happy Communiques!
To readers interested in the science of proteins: Happy Urokinase!
To readers with kids: Happy Spaghetti Bolognese!
To readers who use public transport: Happy Railways!


And for all the Chief Sustainability Officers who read this blog...Happy Hideaways!

And finally, for anyone who doesn't celebrate anything in the Holiday Season:

Happy Holidays Anyways!

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

The Best CSR Report of 2012?

The voting is now open at CRRA '13, the only annual global online awards for Sustainability Reports. The voting is open until end January, so you still have some time, but why wait? The holiday season is upon us and you will have lots of time to relax and enjoy reading the shortlisted selection of the best of the best of Sustainability Reports that were published in the last year.

As I usually do, over the next few weeks, I will be publishing more posts about the reports that are in the competition this year, but in this first post, we cut straight to the chase. Which will be The Best Report of 2012? That question will be decided by your votes and announced in Spring 2013. In the meantime, why not take a look at the Best Report category and place your vote? Register to vote or log-in HERE

 

This category contains 10 reports and 934 pages. Just about right for a relaxing holiday afternoon.

 

The line up includes:

 

10 reports that are GRI based, of which 5 are at Level A, 4 at Level B, and 1 undeclared.

4 reports from the USA, 3 from the UK and 1 each from the Netherlands, Spain and Australia.

All these reports are from different sectors.

 

The candidates are:

NH Hoteles SA; Coca-Cola Enterprises Inc;  Intel Corporation; Nike Inc; International Flavors & Fragrances Inc; ING Groep NV; British American Tobacco plc; Co-operative Group Limited; La Trobe University; and Marks and Spencer plc

 

Only 3 companies have won the Best Report category since the inception of CRRA - Vodafone Group plc - who hat-tricked in three consecutive years, HP won in CRRA '11 and Coca Cola Enterprises Inc won in CRRA '12 after having been runner-up twice before.

 

Of the ten contenders, one company, IFF, is competing for the very first time ever in CRRA and is trying its luck in three categories in total (also Best Creativity and Best Materiality).

As you have a little time on your hands during the holiday break, here's a little CSR Reporting Blog challenge: See  if you can match these report shots to the 10 contenders listed above.

Shot 1

Shot 2

Shot 3

Shot 4

Shot 5

Shot 6

Shot 7

Shot 8

Shot 9

Shot 10

Easy, right?

Here are the answers: (hope you didn't peek!)
Shot 1: British American Tobacco plc (page 52, the science of developing reduced-risk products)
Shot 2: Coca-Cola Enterprises Inc (page 20, CCE volunteers cleaning up a river in Britain)
Shot 3: Co-operative Group Limited (page 68, carbon offsets to help reduce deforestation in Kenya)
Shot 4: International Flavors & Fragrances Inc (cover page)
Shot 5: ING Groep NV (cover page)
Shot 6: Intel Corporation (page 26, governance, ethics and public policy)
Shot 7: La Trobe University (page 32, professor and students in the library)
Shot 8: Marks and Spencer plc (page 27, the fabulous Joanna Lumley going shwopping for Oxfam)
Shot 9: NH Hoteles SA (page 49, Donnafugata Golf Resort in Italy)
Shot 10: Nike Inc (page 14, optimizing to deliver positive impact)

Happy Holidays ... and watch this space for more to come on the CRRA'13 entries ......


elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)

Liberty Global: A Taste of Freedom

At the risk of repeating myself, I love first reports, and the 2011 Corporate Responsibility Report from Liberty Global is a fabulous example. Liberty Global is an almost $10billion international cable company, headquartered in Denver, U.S., London, UK and Amsterdam, Netherlands, employing 22,000 people with operations in 13 countries. Liberty Global's television, broadband internet and telephony services connect 19.5 million customers who subscribe to over 32 million services provided under brand names such as UPC, Unitymedia, Kabel BW, Telenet, and VTR.

 

Connect. Discover. Be Free.

Liberty Global has a simple, clear vision: Connect. Discover. Be Free. The company sees its role in society as three-fold: promoting a digital society as a way to improve quality of life, expanding access to the digital world through the services it provides and helping people gain the skills they need to understand, use and enjoy the digital options available today. Liberty Global believes that digital inclusion opens up infinite possibilities for new and better ways of living.

 

Click on it Grandma!

An interesting contextual perspective is provided by Liberty Global in this first report. We tend to think of access to internet (where access means not only turning on the computer, but also knowing how to navigate and make best use of the virtual world) as something which is under-developed in emerging economies, but even in the European Union, 120 million people are missing out on this digital connection. There are still large sections of the population which are not connected to the internet. Rates of non-use differ in different countries, but I'll cite a few examples: a whopping 54% of Romanians, 28% of Hungarians, 45% of Greeks, 20% of Slovaks, 33% of Poles, 16% of Germans and 14% of Belgians do not use the internet. Through widening access and enhancing skills, Liberty Global makes it possible for non-users to become connected and click on to the benefits of life on the web. An example is Liberty Global's free computer courses to groups who may lack digital literacy skills. In Hungary, Liberty Global's UPC partners with the Budapest Cultural Center to offer free internet courses for senior people under the banner Click on it Grandma. Over 2,000 seniors participated in a 25-hour practical e-learning curriculum in 2011, bringing the total to 7,000 since 2006. That’s a lot of clicking grandmas!

 

Let the Stakeholders speak

The great thing about this first report is that it cuts straight to the chase: it presents Liberty Global's role in society and the most important issues that Liberty Global plans to address through Corporate Responsibility in a clear and effective way. Digital inclusion the Liberty Global way is a clear and unique social business proposition, explained well. In addition, Liberty Global addresses aspects of responsible operations and accountability for impacts, disclosing energy consumption and power saving initiatives, green technologies and green buildings and other workplace and community impacts. Material issues enjoy a prominent position in the report, informing its content. Here's the matrix.

 

 

Liberty Global details three-stage the process that led to the development and prioritization of these material issues. We will be hearing a LOT MORE about materiality with G4, and it's good discipline to get this in place with a very first CR Report.

 

Linking CR to Business Results

The report conforms to the GRI Framework and although it's positioned at the lower-end transparency Application Level C, it projects an authentic picture of a large organization which is moving forward on the transparency journey, and bold enough to report even though all the details and data are not available at this time. There is even some linkage which shows compatibility between Corporate Responsibility and sustainable profitability. For example, in 2011, UPC Hungary began an energy efficiency program in 18 of its datacenters across the country to reduce energy consumption using new technology in air conditioning units. UPC Hungary estimates this could save over 200 MWh of electricity consumption annually and pay back its investment within two years. Another example tells how Liberty Global turned "risk into opportunity" through a refurbishment program for customer modems and other equipment. In 2011, Liberty Global retrieved and refurbished 3 million set-top boxes and modems, re-purposing 5,000 tonnes of materials that would have otherwise have gone to waste, while making significant financial savings.

 

Credibility and Trust

The illustrious Leon Kaye has called Liberty Global's first report "The Template for a First Sustainability Report", and I also highlighted this report as exemplary when I presented to the annual Polish Sustainability Reporting Awards event this week in Warsaw. As with any Corporate Responsibility Report, the ultimate objective is to achieve greater trust through delivering a credible report. I like this report for its clear structure, its no-frills simplicity and its genuine representation of the current state of the Liberty Global Corporate Responsibility journey. I believe stakeholders will appreciate this, while demanding greater transparency in future reports. The journey is ongoing, but the direction is on course.

  

Disclosure: I provided feedback to Liberty Global prior to the publication of this report via the Beyond Business Pre-Publication Report Review Service.

elaine cohen, CSR consultant, winning (CRRA'12) Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz  (Beyond Business Ltd, an inspired CSR consulting and Sustainability Reporting firm)