Wednesday, March 7, 2012

Editing Sustainability

How do you edit sustainability? What's relevant when you are the editor of a sustainability publication?

One person that confronts these questions every day is Tom Idle, a writer, journalist, editor and commentator in the field of corporate sustainability, climate change policy, environmental protection, clean energy and renewables, and corporate social responsibility. Currently, Tom is Editor of Sustainable Business, a climate change and sustainability magazine. I will be meeting up with Tom at the Smart Sustainability Reporting Conference which I will be chairing on 15th May in London, so I asked Tom about what goes through his mind as editor.

Here are a few of the things that Tom told me:
"I am constantly asking myself the question: What is a sustainable business? The answer is, of course, that a truly sustainable business does not yet exist. The challenge for me is sorting the wheat from the chaff. A growing number of companies are taking it incredibly seriously; shifting their business models to prepare for the new paradigm. Many others are making incremental changes, which ought to be applauded. It's important that the two sets of companies are not treated the same from an editorial point of view."

"We are living in interesting times. The challenges posed by the dire economic state of the West, potentially catastrophic climate change, a growing population, suspected peak oil, emerging economies, etc, etc. call for a revolution in the way in which we live, buy, sell and behave. To be writing about sustainability issues right here, right now, makes me feel alive. I am part of the debate and, hopefully, my magazine offers part of the solution. I happened upon this agenda by chance not long after graduating as a journalist. Now I'm here, I won't be leaving."

"I am keen to get away from the term 'corporate sustainability' and to talk more about smarter business. Adopting green practices and processes is sustainable. But it's also about being smart. A lot of this stuff is about doing business better. "

"I want everybody that books a place at the conference to have a good time. I want them to learn something new and to teach the person sitting next to them something new. This is not just a listening exercise - this is a chance to meet new people, learn new ways of doing things and to have fun. From the stage, I want to hear some great stories. That is what journalism is: storytelling. And stories, told well, make great editorial for the magazine."

"I want the Smart Sustainability Reporting Conference to rip up the rule book that has been built over the years, telling companies how they should put their annual CSR report together. I want businesses to question the objective of sustainability reporting and find smarter ways of doing it - with the 'how', 'why' and 'what' centre of mind."

Tom tends to skim-read many Sustainability Reports and uses them to grab the headlines on any company that he might be writing about.  What does ripping up the rule book mean? What does he consider to be a "smart" report?

"For me, it's got to be about materiality. What's the point in companies spending lots of energy reporting on things that are of no interest to their stakeholders? Companies need to find value in the activity of sustainability reporting. It's not just about the final document and communication. It's about devising methods for extracting the key data that is vital to assessing the company's sustainability credentials and using that in creative, informative and interesting ways that will help drive value across the business and in the supply chain. I feel for reporters, though. It must be a tough job, especially if they are sitting in the midst of an unhelpful workforce that views them as merely a pain in the backside."

Yes, it's true. As a Sustainability Reporter, with broad contact within companies, often interviewing tens of managers for stories and chasing tens of others for data, the feeling of being a "pain in the backside" is not entirely foreign to me. Reporting is a tough job, and doing it well is even tougher. The focus on materiality is key and a fundamental assessment of material issues as the basis for Sustainability Reporting is certainly a smart start-point.

Editing sustainability, therefore, is giving critical voice to the material impacts for which companies are accountable, and their consequent outcomes. Using relevant and meaningful case studies to illustrate how all this happens is part of the editorial skill. Editing Sustainability and Sustainability Reporting, apparently, have a lot in common. 

Tom's insights led me to wonder if Sustainability Editors are just as much a pain in the backside as Sustainability Reporters? I didn't ask him that question.  

elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (Beyond Business, an inspired CSR consulting and Sustainability Reporting firm)

Tuesday, March 6, 2012

Dr Sustainability is back again again!

What an exciting event it is when Dr. Sustainability comes to town! Her last visit was a resounding success, and many sustainability practitioners, academics, consultants and worldwide opinion leaders can now be found quoting Dr. Sustainability's insights in keynotes, books, journal articles and PhD research papers. Dr. Sustainability enjoys having a positive impact and, once again, graced us with her presence and agreed to respond to more questions from CSR-Reporting Blog readers. Here are some of the questions you asked Dr. Sustainability, and her responses:

Dear Dr. Sustainability: How do I know when my company is sustainable?
Dear Clueless: When investment analysts tell you so, of course.

Dear Dr. Sustainability: We did an employee engagement survey this year. It showed that most of our employees are not engaged. What should we do?
Dear Awful Employer: Ask them to lie. It will look better in your Sustainability Report.

Dear Dr. Sustainability: I received feedback that our Sustainability Report was excellent this year. The feedback was from my mother. Is it ethical to post this to Facebook?
Dear Mommy's Boy: Yes, of course. If you don't, your mother will.

Dear Dr. Sustainability: I hear talk that new regulation will raise the bar for all public and private sector companies to develop strategies to advance a low-carbon economy. Should I include our strategy in our Sustainability Report?
Dear Strategist: Only if there is a GRI Indicator for that. Otherwise, wait for G4.

Dear Dr. Sustainability: I read somewhere that Sustainability Reports are full of data that people don't want to read. How do I know which data to include?
Dear Data-Based: Ask your stakeholders what they don't want to know, and leave it out.

Dear Dr. Sustainability:  Sustainability Reporting is driving me nuts. Every time I think I have a final draft, someone else in the company objects and we have to remove another section. The report is now reduced to 14 pages. I started with a draft of 132 pages. What should I do?
Dear Verbose: Next time, start with a draft report of 5 pages, and then everyone will want to add sections. You will soon be back to 132 pages.

Dear Dr. Sustainability: How is it that you know so much about sustainability?
Dear Skeptic: I have Google+.

Dear Dr. Sustainability: Where can I find cheaper paper to print my Sustainability Report?  Everyone keeps telling me that our report isn't worth the paper it is printed on. I think that is because of the high price of FSC Certified 99% post and pre-consumer waste paper. What do you suggest? 
Dear Paper-Waster: I suggest you replace your Procurement Manager and negotiate a discount.

Dear Dr. Sustainability: I have been a Chief Sustainability Officer for some years now, but I am getting disillusioned because, despite the fact that we are acting to solve all the world's problems, the world keeps having problems. Should I resign or add more members to my team?
Dear Problem-Solver: My advice is to think positive. Take the half-filled glass approach.  At least the world is now half-sustainable. 



elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (Beyond Business, an inspired CSR consulting and Sustainability Reporting firm)

Monday, March 5, 2012

The P.R.I.C.E. of CSR

A few weeks back, I participated in a panel on the theme of CSR: The Way Forward at World CSR Day in India. The panel was headed up by one of the most prominent pro-CSR thought-leaders in India, Dr. Bhaskar Chatterjee, Director – General & CEO, Indian Institute of Corporate Affairs. Dr Chatterjee has a long and illustrious career, having held several positions of importance in the Indian government, and as Secretary in the Department of Public Enterprises (DPE), he led game-changing reform and change among Indian State Owned Enterprises laying special emphasis on Corporate Governance, revitalization of the MOU system, Human Resource Management, Sustainable Development and CSR.

The DPE released CSR Guidelines for Public Sector Enterprises and run workshops to assist companies in implementation, which includes an allocation of net profit of up to 5% for small companies and 2% for larger companies. Although CSR in this context refers to "CSR activities" which "may be planned in parallel to the business plan, looking at every possible opportunity to link and integrate business plans with the need based social and environmental concerns", rather than a more integrative model whereby CSR becomes the way of doing business, the heightened awareness and contribution to sustainability is important in this fast-growing economy and no doubt has a positive impact.

In the few minutes I had to present my own views on CSR: The Way Forward, I listed five key points: (you might call this The P.R.I.C.E. of CSR :-))

P is for Partnerships: The world's problems extend beyond the capabilities of any single company to solve. Supporting global or regional solutions to sustainability issues is important for businesses which wish to thrive for the long term. Partnership across sectors, and within industry sectors, offers a collective way forward which benefits companies and their stakeholders. The level of partnership activity is increasing - and this will continue.

R is for Reporting: Paul Scott, MD of CorporateRegister.com expects, after all the 2011 reports are logged, to see between 6,000 and 6,500 CSR/Sustainability Reports covering the year 2011 on a global basis. This doesn't include reports written in non-latin languages, of which there are also many (Chinese, Japanese reports etc), so, in reality, there are far more reports. Several countries are including sustainability disclosure in regulation (such as Denmark)  and Stock Exchanges are starting to demand disclosure as a condition of listing (such as South Africa JEC). Reporting - business transparency - is here to stay and will become even more important as part of the way forward. While there numerous Indian companies now  reporting on sustainability performance (watch out for the India Transparency Index 2012 - coming soon!), reporting as a way of life for Indian corporations will need to move into a higher gear.

I is for Integrate: CSR can no longer be a "project" based activity. It is no longer about philanthropy. CSR means creating sustainable business strategy in which CSR is embedded as part of the organizational culture and drives all activities. CSR is relating to the needs and aspirations of stakeholders and identifying business risks and opportunities in a holistic and fully integrated way. Indian business needs to make this shift as part of its way forward.

C is for Creating Shared Value: While the now ubitquitous notion of CSV is gaining ground - some say, too much ground, (see Dr Sustainability's opinion on  CSV), because the concept is being diluted to mean almost anything that a corporation sells that people want to buy, CSV can offer win-win's for business and society. Kevin Moss of BT wrote an interesting piece about what CSV is and what it is not. However, CSV at its core is an outcome of integration of CSR principles into business strategy, and offers a positive prism through which to drive sustainable business practices. Take a look at the Nestle CSV case study website for practical examples.

E is (of course) for Employees: With employee engagement in sustainability having gone viral, and for good reason, corporations today must understand that CSR begins at home. Companies which invest in the compensation, safety, diversity and inclusion, wellbeing, development, environmental awareness and community  involvement  of their employees are winning the War for Talent, the War on Climate Change and the War for Long Term Sustainable Growth and Profit. As they win, we all benefit. CSR is not just about being good to employees; it's the development and systematic adoption of Human Resources policies and practices which lead to the transformation of corporate impacts ON employees to the sustainability impacts OF employees on all stakeholders. Read more about this at CSRforHR.com.

So that's The P.R.I.C.E of CSR. However, it's not a one-way road. A corporation that pays the P.R.I.C.E. of CSR delivers many dividends - and not only for the corporation. In fact, the P.R.I.C.E. of CSR has positive returns beyond standard investment ROI approaches. An article in Marketing Week quotes Marks and Spencer as having contributed an additional GBP 50 million to profit  in 2010 as a result of Plan A, while Coca Cola made $100 million savings due to packaging reductions. 

CSR: The Way Forward also includes attention to many other important aspects of doing business sustainably - such as good governance, the use of technology, especially in the race to a low-carbon economy, implications of regulation, investor demands, supply chain outsourcing, disaster and emergency relief and even the way CSR is managed in organizations. The fascinating presentations by my co-panelists and ensuing discussion highlighted many of these issues.

World CSR Day  in Mumbai was a welcome opportunity to continue spreading the message. I get the feeling that with people like Dr. Baskhar Chatterjee, and Dr R.L. Bhatia, founder of World CSR Day, at the helm, India may just be finding The Way Forward.


 
elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Saturday, March 3, 2012

Transparency is an asset

Transparency is an asset. That's what we believe here at Beyond Business and at the CSR-Reporting Blog. That's why, back in 2009, we developed the Transparency Index of leading publicly traded companies, analyzing the quality of sustainability transparency on their corporate websites. In 2009, 2010 and 2011, we analyzed the top 100 companies in our home market, Israel. However, the Transparency Index is a globally applicable index, which is equally valid for all companies in all sectors, providing complete comparability on what matters equally as much as what companies are doing to advance their own sustainability and that of the planet: how effectively their corporate websites make this information available and accessible to their local and global stakeholders. Therefore, in 2011, we formed a partnership with the Center for CSR Development in Ukraine, and, after updating the methodology to include some modifications reflecting our experience of performing the analyses over several years, we have started to analyze the leading companies in several additional countries around the globe. We are on our way to developing the first truly Global Transparency Index.

In 2011, we published The Transparency Index for the largest publicly traded companies in South Africa and in the UK. This year, 2012, after slightly modifying the methodology to reflect an improved balance of the Transparency Index four dimensions (reporting, content, navigation, accessibility), we have published a Transparency Index for the largest publicly traded companies in two countries: Denmark and the U.S.

In Denmark, Novo Nordisk takes the trophy with a leading 92% transparency, reflecting top level reporting on sustainability issues and great performance in the other three transparency dimensions on the Novo Nordisk website.  A Twitter stream, with a clearly explained policy, video content and even sustainability games in business ethics, climate change and economics and health. Novo Nordisk is way ahead of the average transparency of the top 25 companies in Denmark which ranks at 57.3%.

Here is how the top ten in Denmark looks:


In the U.S. our findings are that companies are a little more transparent. Average transparency for the top 25 in the U.S. is 69% . Intel takes the trophy here with 91.5% transparency, reflecting sustainability reporting, a highly informative sustainability website, video content, a great  CSR at Intel blog , a report builder and an online feedback form.

Here is the top ten in the U.S.:


The full methodology is transparently (!) described in each report.

While it is true that transparency is only half the picture - it's an important half of the picture. Transparency does not substitute for good performance, but it is necessary as a tool to inform about performance. Transparency is a public statement of commitment to sustainability, encapsulating both a declaration and a promise, a demonstration of serious intent and most importantly, an invitation to stakeholders to read, review and react. As the world embraces digital formats and interactions,  web-based sustainability transparency has an important place in the shaping of sustainability practices.

Watch this space for more countries  to follow in the Global Transparency Index  (and for news of the launch of our new GTI website) and for further analyses as the more countries are added to the mix.



elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (Beyond Business, an inspired CSR consulting and Sustainability Reporting firm)

Friday, March 2, 2012

Is Sustainability Reporting off-target?

Sustainability information, research and survey-results overload is one of the greatest challenges of the sustainability profession! It seems that every day, another informative and insightful report plops into my inbox or miraculously appears in my Twitter Stream or Google Alert. Just scanning most reports is a full time job, so being selective is a key skill. One current report that I have selectively read end-to-end is worth reviewing. Here goes:

Finding Common Ground on the Metrics that Matter

This report, published by The Investor Responsibility Research Center Institute (IRRC), a not-for-profit organization established in 2006, working at the intersection of corporate responsibility and the informational needs of investors, and authored by Peter A. Soyka President, Soyka & Company, LLC and Mark E. Bateman President, Segue Point, LLC, describes three major findings, based on analysis of corporate data from the results of a recent "Green Metrics that Matter" survey conducted by the National Association for Environmental Management (NAEM), ESG researcher/investor data from company web sites and interviews with corporate execs and investment researchers.

The Metrics that Matter Report explores and documents the extent to which corporate environmental, social, and governance (ESG) information tracked and managed internally by companies is consistent with information sought by external parties, in particular, by ESG investors and the research companies that serve them.

In other words, are companies reporting what (investor) stakeholders want to know and are they doing it effectively? Great question. As Sustainability Reporting expands - CorporateRegister.com confirms 5,700 reports published in their database for 2010 and Mike Wallace of the GRI confirms roughly a 35 percent increase in GRI reporters in the U.S. from 2010 to 2011 - so the importance of the effectiveness of reporting becomes more acute. Add this to the fact that "virtually all publicly traded mid-cap to large-cap firms in the U.S. and in many other countries typically are included" in investment-focused analyses, and you can see that ESG disclosures are key to driving market impact.

The report covers five main aspects of this complex topic:
1: Background and context of reporting and investor requirements
2: Commonly used ESG metrics and why they are important
3: Analysis of metrics approach by leading rating frameworks
4: Commonalities and differences of ratings
5: Recommendations for the way forward

The major findings are:
#1 : No agreement on number of ESG metrics required
There is general agreement about the key corporate sustainability issues, but not necessarily on the specific form and number of metrics used to measure them. There is also a fundamental difference in the purpose(s) to be served by examining corporate ESG information between corporate executives and ESG researchers/investors. The IRRC report claims that there may be a "mismatch along several relevant dimensions between what ESG information companies claim they are developing and using and the information requested by external parties."
#2 : ESG is still about risk, not about value
Both ESG researchers / investors and corporate EHS managers and executives approach ESG issues from a risk mitigation perspective, not a value creation perspective.
#3 : More dialogue is need to improve disclosure effectiveness
Future improvements in corporate disclosure quality and in efficient and adroit collection and use of these data in investment analysis will require improved clarity and more effective and consistent communication between companies, researchers, and the consumers of information.

The crux of the metrics
The real issue of this report, however, addresses the mismatch between what investors want to analyze and what companies track and disclose in terms of ESG metrics, and why the mismatch exists. With typical companies tracking and disclosing on 37 ESG metrics, with some tracking more than 50, and sustainability performance being reported to C-level executives or Boards of Directors at numerous companies, as well as the rise in use of the GRI guidelines, one might be forgiven for thinking that alignment between investor interest and corporate disclosure would be more consistent. Surely, all the stakeholder engagement that the increasing number of companies is now attesting to would lead to a common denominator of interests, right? Wrong. First, different investors look for different metrics.  Second, dialogue is not really dialogue. Third, all that drives ESG tracking and disclosure is not wrapped up in $ bills. The Metrics that Matter Report shows that accountability and decision-making are the key drivers for the tracking of metrics within companies.

Table reproduced from the IRRC Report :
Finding Common Ground on the Metrics that Matter, February 2012

In other words, ESG data is used to help businesses manage themselves more sustainably for the long term. Isn't that great? It's not only about presenting ESG risks to investors. And here we circle back to my heretical thoughts on Integrated Reporting. Despite the fact that "ESG evaluation is all about assessing management quality, which raters believe is a key determinant of future financial outperformance", all that matters in sustainability metrics should not be investor driven. Happily, the way companies are using metrics seems to support this view. This being said, there is some correlation between demand and supply:

Table reproduced from the IRRC report - from the NAEM survey -
showing the level of analyst interest versus the number of companies that track related metrics

Most ESG researchers want disclosures on climate change, most companies provide them. Most analysts want information about diversity, most companies provide it. Most ESG researchers want health and safety data, everyone supplies it (influenced possibly, by regulation, not just voluntary disclosure). Going down the list, however, you can see the mismatch - mainly on the side of greater disclosure about things that most analysts do not (yet) consider all that important. However, the IRRC goes on to indicate that there are several other issues that ESG researchers look for which were not covered by the NAEM survey for which disclosures by corporations are less common.

Of course, companies should not  ignore investor demands, and no-one (I assume) would argue against the need for greater consistency, comparability, and even correlation to financial impacts of ESG data. However, a broader perspective needs to be retained when considering what companies should track in terms of metrics and what they should disclose. This should also be informed by a company-specific materiality analysis, something which is not always present in many Sustainability Reports.

The role of the GRI
The Metrics that Matter Report maintains that "the GRI has been very helpful, but contains too many questions and imposes burdens on responding companies that may limit its uptake." The interviews conducted with various experts indicate that they generally support the concept of GRI, and believe that it has substantially improved the ESG research space. "But there was also widespread recognition that GRI may ask for too much and make it too difficult for companies to disclose important information...and..that companies that report based on the GRI guidelines put significant effort into generating these reports. One interviewee described the process as like the 'Bataan Death March [for companies] to do a report.' As a result, relatively small numbers of companies issue such reports compared to the universe of companies ESG researchers must evaluate." This is important insight, but, in my view, it is not the reporting process that presents the largest burden, but the data management processes within companies. It is not the GRI Framework that is preventing companies from reporting - after all, many companies manage to report without the GRI Framework.

I work on many Sustainability Reports for companies, and there is no doubt that the most challenging parts of the process are (1) gaining genuine stakeholder input (2) assessing material issues and (3) gathering sustainability performance data that is consistent, comprehensive and accurate. Turning this into a Sustainability Report is the easier part of the process. If investors want the data, companies need to do the work whether or not they produce a Sustainability Report which fully conforms to GRI Guidelines at whatever level. Let's not forget that the GRI Framework is extensive but not mandatory - data points which are not relevant for companies can be (and are) skipped. I have found that, for companies that are serious about sustainability, and are prepared to make the effort to put in place good data management systems for key metrics, GRI reporting is not a barrier but a beneficial tool.  

The (sensible) recommendations made by the IRRC report include:
#1 : More clarity (or at least, more transparency) is needed regarding the relationships between ESG management and performance improvements and corporate financial performance.
#2 : Additional research is required to determine how closely disclosure reflects ESG management quality and performance.
#3 : Understand link to value creation - gaps remain in our understanding of the linkages and research illuminates a number of key issues and questions that speak to corporate value creation through adroit management of ESG issues.
#4 : Greater dialogue and sharing of information and perspectives is essential for both sides to understand the other’s needs and constraints, and to forge communication mechanisms that are more effective and less burdensome.

My view is that in an ideal world, there would be 30 core indicators (agreed by the main body of ESG researchers, analysts, regulators, where relevant, and corporations), that are material to all companies in any sector that every company would disclose, on a regular basis, using the same methodology, for all global operations,  in a way which makes a causative link between sustainability impacts and economic performance. This would achieve greater clarity, comparability and act as a basis for meaningful assessment of relative risk and opportunity. These indicators might even be the prime indicators for inclusion in Integrated Reports. Beyond the 30 core indicators, there may be another 50 - 100 sustainability performance metrics  that are in the pickn'mix category, with higher or lower material relevance to different companies in different sectors and geographies. Companies could choose if, and how, to disclose against these indicators, in line with their stakeholder interest.  I wonder if the revision of the GRI Framework to G4 will move in this direction?

Finally, I stress that there is much more insight and valuable information in the Metrics that Matter Report, whatever side of the equation you are on, and it is well worth the investment of time to read it in full. It contains a wealth of perspective, it's intelligently written and addresses many questions which are at the core of sustainability reporting efforts. It will certainly be useful material at the Smart Sustainability Reporting Conference in May.

Of course, I did a PDF search for "ice cream" and found none in this Report. This post, then, is a testimony to my impartial and magnanimous nature. I recommend the report anyway!

elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices   Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Wednesday, February 22, 2012

45 reasons to attend the Smart Sustainabilty Reporting Conference

One-Day Conference
15th May 2012, 76 Portland Place, London

And here are the reasons to attend...

45: You can get a discount from the CSR-Reporting Blog. email me for discount code.
44: You don't have any other plans for the 15th of May, 2012.
43: You might learn something.
42: You might teach something.
41: You will hear great speakers.
40: You can heckle great speakers.
39: You get to give the Conference Chair a hard time (ahem, I can take it)
38: You will be able to ask sustainability reporting experts loads of questions.
37: You get to hear about the "most read sustainability report". Which is that? Oh, Marks and Spencer. Read it yet?
36: You will at long last understand everything there is to understand about Sustainability Reporting.
35: Attendance will count as 16 credit points in the CSR Reporting Blog Sustainability Reporting Study Program.
34: You can do lots of networking in the breaks. Or lots of breaking in the networks.
33: You get to hear how ArcelorMittal increases transparency and drives performance.
32: You will learn about strategic communication at the Royal Bank of Scotland.
31. You will be able to avoid the stress of real work for a full day.
30: You will be able to impress all your friends with acronyms such as the IIRC, DEFRA, GRI and more.
29: You will never think about your own Sustainability Report in the same way again.
28: You will hear me answer the question: Is Integrated Reporting really the Holy Grail? Hint: Err.
27: You will learn all about segmented data sets at the BBC.
26: You will be able to hear John Elkington, the guru of sustainability.
25: You will find out where integrated reporting is likely to go from Paul Druckman of the IIRC.
24: You will hear Paul Scott of CorporateRegister.com debating where companies should draw the line on transparency.
23: You will be able to do some shopping in London after the conference.
22: You will hear from the most sustainable company in the world about pioneering integrated reporting. Guessed who? Novo Nordisk.
21: You will learn how to account for indirect ecological impacts in a complex supply chain. From Danisco.
20: You will be able to do some shopping in London before the conference.
19: You will be able to impress the Twitter CSR community with live tweets from the conference.
18: You will be able to list 45 reasons you attended the conference.
17: You will be able to slip out in the lunch break and do some shopping in London.
16: You will be able to compare this conference with the next Smart Sustainability Reporting Conference.
15: You will be able to answer the question: Is Sustainability Reporting Smart?
14: You will be able to brief your in-house reporting team on all the ways they can improve your company's Sustainability Report.
13:  You will be able to check out 76 Portland Place as a conference venue. 
12:  You will be able to post a picture of yourself at the conference on your Facebook page.
11: This line is intentionally left blank.
10: This line is unintentionally left blank.
9:   You will be able to make intelligent comments about Sustainability Reporting.
8:   You will be able to hear about the role of sustainability reporting in building a green economy.
7:   You will be able to hear how Wyndham created their first integrated report.
6:   Dare I leave another line blank?
5:   You will be able to enjoy the conference refreshments (hope they have ice cream).
4:   You will meet lots of people interested in Sustainability Reporting. Doesn't that sound like fun?
3:   You will enhance your reputation as a Sustainability Reporting Conference Go-er.
2:   I will be able to meet you.
1:   I want you to attend.

So, if that's not enough, here's a bonus reason for attending: you will not regret it.



elaine cohen, CSR consultant, Sustainabiliity Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen   on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Saturday, February 11, 2012

En route to the Taj

In honor of my forthcoming trip to Mumbai in India this week for the World HRD Congress, where I will be presenting on one of my favorite subjects, CSR for HR, and attending the World CSR Day ceremonies as a panelist on the subject of CSR- TheWay Forward, chaired by Dr Baskhar Chatterjee, the Director General and CEO of the Indian Institute of Corporate Affairs, I thought I would take a look at the Sustainability Report of the Taj Hotels, as I will be staying at the Taj Lands End. (I have fond memories of staying at the Taj Mahal Palace several years ago, so I have high expectations!- the Taj Mahal, as you may recall, made headlines in 2008 as the site of a brutal terrorist attack in which 175 people lost their lives, and the staff was subsequently commended for outstanding service beyond the call of duty, protecting guests and remaining loyal to their employer. Terror at the Taj has even become an HBS case study. Following the terror attack, the India Hotels Company set up the Taj Public Service Welfare Trust to assist the families affected).

The Taj Hotel Group recently released its eighth Sustainability Report, entitled "Beyond the Numbers". Beyond The Numbers is a way of expressing, for the Indian Hotels Company, owner of the Taj Hotel and other hotel brands, that doing business with CSR at the core is what defines the company as an organization and shapes its journey in responsible tourism by influencing every life that it touches.  The Indian Hotels Company is the largest hotel chain in South Asia, with a portfolio of 107 hotels and 12,795 rooms across 12 countries on 5 continents, selling almost 3 million room nights per year. The Company is owned by the Tata Group, one of the highly respected names in Indian industry.

The report is GRI Application Level A+, 88 pages long, with a clever design and a personal, inviting style. Each section begins with an anecdote or almost poetic story, such as how the turtle retreats to its shell for safety, as an introduction to the safety section, or the way workers spent hours fuelling a furnace or 12 hours bending over a conveyor in former times, as the backdrop to the section on how India Hotels is a great workplace, dating back to 1912 when the Tata Group introduced 8 hour shifts, the precursor to a productive work-life balance approach for employees.

This is a thorough report covering governance, compliance and risk management, with a discussion of key risks. The report does not contain a Materiality Matrix, but it does cover stakeholder engagement and offers a list of priority issues:
• Optimizing revenues
• Focusing on customer delight
• Ensuring safety
• Developing human capital
• Ensuring environmental excellence
• Creating sustainable livelihoods

The Indian Hotels Company places a strong focus on environmental protection and records energy, GHG emissions and water consumption per hotel room per night. It is interesting to note the gap between the luxury segment (with 202 kh CO2e emissions per night) and the lower-cost hotel options (18 kg CO2e emissions at the lower end). 23 hotels are ISO14001 certified. The group maintains a "War on Waste" with 16% of hotel organic waste being composted, and much of other types of waste are recycled. 3% of the Company's energy needs are met through renewable sources and 25% of water consumption is recycled water, with several hotels achieving zero water discharge.

Oddly, one thing I might have expected to read in this report does not gain air time: the whole question of human rights, child labor, human trafficking, prostitution and child sex exploitation. Just recently I caught a headline "Sex racket out of star hotels in Tamil Nadu busted", referring to arrests of pimps using local hotels to conduct their dealings. An internet report states that there are "estimated to be over 900,000 sex workers in India. 30% are believed to be children and that the number of children involved in prostitution is increasing at an estimated 8 to10% per annum. About 15% of the prostitutes in Mumbai, Delhi, Madras, Calcutta, Hyderabad and Bangalore are children and nearly half of them became commercial sex workers when they were minors. Conservative estimates state that around 300 000 children in India are suffering commercial sexual abuse."

One thing a responsible tourism player in India could do would be to become a signatory of The Code.org and establish a specific ethical code and policy regarding commercial exploitation of children, institute other measures to prevent such issues and report fully about the procedures in place. While the hotel and tourism industry may not be responsible for these issues, they certainly can be part of a solution which raises awareness, educates and ensures there is no degree of complicity in any of their activities.

In the meantime, I look forward to returning to India. It's been a while since I tasted Indian ice-cream :)


 
elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Wednesday, January 25, 2012

10 ways to liberate the sustainability report

Yesterday saw the publication of the SMI-Wizness Social Media Sustainability Index, a must-read for anyone who wants to know who are the corporate movers and shakers of the social media cypermap and what they are doing and why.  According to the report, authored by the social-media master Matthew Yeomans, "a new landscape of social media sustainability has emerged. Today, at least 250 major corporates are engaged in some form of social media sustainability comms and more than 100 have a blog, YouTube, Facebook or Twitter channel dedicated to talking about sustainability."

The report ranks the social media practices of 100 top rated sustainable companies (selected from existing listings and green rankings) provided they have a blog, Facebook page, Twitter account or YouTube channel..  If you are serious about socmed, then at least one of these options is a must-have.
Companies today are using social media "to not just communicate their sustainability stance but also to involve the public in building a better world". The main ways in which they do this include hiring experienced filmmakers, writers and reporters to tell a complicated story well, crowdsourcing, crowdfunding, creating alliances with NGOs, charities and conservation watchdogs to support common goals and raise awareness, leveraging the public through campaigns and contests, and more. Twitter is the main platform used by corporates, followed by Facebook, YouTube and a Company blog. See the full report to see who does what best. But here's a hint. The top ten in social media.


The methodology of calculating the ranking for the 100 companies in the sample is based on a score of a maximum 100 points which include the following parameters:

• Useful communication: possible 20 points
• Commitment to community: possible 20 points
• Transparency (allowing comments and replying) - 10 points
• Communicating actions not beliefs - possible 10 points
• Social media shareable CR/Sustainability Report - possible 10 points
• Regular updates of social media communication - possible 10 points
• Creative storytelling - possible 20 points

GE came out as the overall best with a score of 93 points, retaining its first place from last year because of consistent leverage of social media channels to advance the Ecomagination and Healthimagination agendas, and also because of its "App". There are actually several companies who are using Apps to make their reports accessible to a wider audience, as I mentioned in my CSRwire.com article earlier this month. Apps will become commonplace for Sustainability Reports, I have no doubt. Pretty soon we will need an App to track the Sustainability Report Apps. VF corporation made it into 7th place with 84 points (from nowhere last year) , mainly because of its Timberland acquisition. The Top Ten SocMed Swingers' best practices are profiled in the report which makes for fascinating reading and offers inspiration for companies which haven't yet staked their claim.

One thing that was of particular interest to reporting geeks like me was Matthew Yeoman's analysis entitled "10 ways to liberate the sustainability report". This year, 36% of the 100 companies reviewed in the index have used social media to "liberate their reports from the dungeons of disinterest" (wow, a little harsh, maybe? Remind me to take a look in my local dungeon for the 64% which have apparently stayed there). Anyway, 36% is more more than double the number of companies which were reported to be dungeon-free  last year. The ones who are picked out for commendation are:
Finally, the report also lists the top 100 Sustainability Twitterers (among which I am proud to be counted) and I will now happily call myself a member of the Wizness Green Twitterati. 22 of the 100 are company twitter handles and 20 are NGO's. A good a #CSR #FF list as ever there was.

By now it is clear that Sustainability without Social Media is like Ice Cream without a Spoon. It's all in the delivery. The SMI-Wizness Social Media Sustainability Index will help you think about what companies are doing today to leverage their sustainability platforms through all the social media possibilities that are available. The author even offers a checklist to help companies get thinking about telling their social stories. The only thing that's missing is what flavor ice-cream the corporate bloggers prefer.


elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Tuesday, January 17, 2012

21 ways to make your Sustainability Report stand out from the crowd

Inspired by this post on Geenbiz.com entitled  "I published my CSR Report. Where's my media coverage?", in which  Elin Nosewski offers some tips about how to get noticed by reporters and bloggers - mainly focusing on the report content, I thought I would offer some tips of my own on how to make your Sustainability Report stand out from the crowd. Here they are:

  1. Call it iReport 4s. Everyone will queue for one.
  2. Write it in Latin or Ancient Greek. You will easily capture all the very very very old people who read Sustainability Reports.
  3. Include pornographic pictures. Porno is the most viewed content on the internet. Every second, 28,528 internet users are viewing pornography.
  4. Have your CEO present it to Financial Analysts and Investors over breakfast in a London Hotel. They won't understand but they will enjoy the croissants.
  5. Have your VP for Human Resources write the introduction. Now, that's original. That's how Lloyd's Bank did it in 2009.
  6. Have the CSR Reporting Blog mention it in The Top Ten Reports of the year. (No-one one has been able to afford this, yet, but you could be the first.)
  7. Print your report on virgin paper, destroying 347 Amazon Forest trees, and send it using the postal service to thousands of stakeholders. Greenpeace will make such a campaign about this that no-one will fail to notice your report.
  8. Win a CSR Reporting award. That's how Vodafone does it.
  9. Gamify it. That's how BT does it.
  10. Write it in Braille. 39 million blind people will love you.
  11. Turn it into multiple-choice test. It will be used in school syllabuses all around the world.
  12. Offer an iPad to those who provide feedback. That's how OneSteel does it.
  13. Offer a luxury weekend in Hawaii to all those who are prepared to use the weekend to read your report. Don't worry, only 4 people will respond. Your mom, your dad and your 2 kids.
  14. Send out a Presss Release saying you have published a Sustainability Report. (OK, this is not a serious entry.)
  15. Add disposal instructions on the back cover. Something like: Please dispose of this report in an environmentally responsible manner before you read it.
  16. Fit it all into one webpage. This is how AHA! does it.
  17. Use a sexy waitress to deliver it to male executives. See how Heinz does it with Ketchup.
  18. Publish it on the web, then Digg it, Stumble Upon it, Slideshare it, Facebook it, Google+ it and Tweet it. Again. Once more. And again.
  19. Employ a blogger relations specialist and create a bloggers corner blog. This is how SAP does it.
  20. Make it all in videos. This is how Burt's Bees does it.
  21. Accidentally on-purpose, call it your Annual Report. The entire financial world will love it! And financial journalists will rush to scrutinize it.
elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices  Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (Beyond Business, an inspired CSR consulting and Sustainability Reporting firm)

Sunday, January 15, 2012

Responsible Marketing ? Heinz #Fail

An interesting thing happened last week. I was in a client meeting and we were discussing sustainability strategy. At one point, the conversation turned to responsible marketing. We started to talk about examples of responsible marketing and I couldn't help but blurt out: "Have you seen the new Heinz Ketchup TV Ads?"

Before you could say "Heinz Ketchup Irresponsible Marketing", EVERYBODY around the table reacted in loud tones of indignation and disapproval. Their response was so immediate that it even took me aback. Most people don't get so enraged by inappropriate marketing, accepting it as an inevitable side-effect of branding and promotional activity.

The current Heinz Ketchup "Be Original" Ads showing in Israel are a far cry from the wholesome, clean, family, humorous and entertaining ads we have been used to from Heinz. In the ad below, two guys have the brainwave-like idea for a new TV Show - isolating a group of people in a house for a couple of months and evicting one, or two, of them every week - a reference to the Big Brother reality show - a  totally depressing TV program that I personally would not want my brand associated with in any way or form.  The guys are apparently suggesting something "original" - hence the tie-in with the campaign tag-line - "Be Original". However, Big Brother is not the issue.  The issue is that these two guys, in mid-bite of their hot-dog,  are suddenly entranced by a sexy blonde waitress in a red uniform, who mysteriously appears to bring them a bottle of Ketchup. See for yourself:



Heinz states in the Company's Communication and Marketing Guidelines, part of the Heinz' Global Code of Conduct, that "Heinz has established guidelines for all of its units and affiliates worldwide related to the marketing of its products..........It is important that all of the Company's communications reflect Heinz's commitment to family-oriented values and its long-standing commitment to proper nutrition and consumer well-being. Heinz must convey these commitments through responsible advertising and messages which promote the healthful consumption of the Company's products."

Is this the family-oriented values face of Heinz Ketchup?
Photo from grey.co.il

I personally think it's a big responsible marketing #FAIL for Heinz, showing disrespect to women, using inappropriate sexual connotations to promote a family food aired on prime time TV when kids of all ages are viewing. Is this really the only way to sell Ketchup? Perhaps it's time I changed brands.


elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)

Ten examples of Carbon Footprint Reporting

There are just 7 days to go until close of voting in the CorporateRegister.com CRRA '12 fifth annual online reporting awards. While you are finalizing your votes, please consider voting for my own Sustainability Report - How a little consulting firm makes a big impact - which is entered in four categories: Best Report, Best First Time Report, Best SME Report and Best Creativity in Communications. Additionally, you might also please consider reviewing and voting for the Baran Group Report - which I worked on - which is entered in two categories: Best Relevance and Materiality and Best Openness and Honesty.

If you want a recap of the awards this year and the reports entered, you could look at the three posts I have written about CRRA '12:
Today, I thought I would see how companies are reporting on carbon, by reviewing the Best Carbon Disclosure Category. The Awards guidelines ask us to consider: Which report gives the best disclosure of the company’s carbon emissions, the implications for climate change, and the mitigation measures taken? Check for policy, quantified data, targets.

There are just 10 entries this time around in this category, three from the U.S., two from Brazil and the UK, and one each from the Netherlands, Austria and Finland. Here they all are in alfa order:

Amcor Limited - global packaging manufacturer
Royal Dutch Shell plc - energy
Tieto Corporation - IT and product engineering services company
Wyndham Worldwide Corporation - hotels and leisure

You might think it would be quite straightforward to report on Carbon Emissions. After all, it's one of the most measurable and trackable areas of sustainability performance.

The GRI Indicators covering carbon emissions are simply stated (all the reports in this category in CRRA '12 are written in accordance with the GRI Framework):
EN16:  Total direct and indirect greenhouse gas emissions by weight.
EN18: Initiatives to reduce greenhouse gas emissions and reductions achieved.

Calculation of carbon emissions often uses the framework of the Greenhouse Gas Protocol which defines three scopes. The GHG Protocol further categorizes these direct and indirect emissions into three broad scopes:

Scope 1: All direct GHG emissions from sources that are owned or controlled by the reporting entity.
Scope 2: Indirect GHG emissions from consumption of purchased electricity, heat or steam.
Scope 3: Other indirect emissions, such as the extraction and production of purchased materials and fuels, transport-related activities in vehicles not owned or controlled by the reporting entity, electricity-related activities (e.g. Transmission & Distribution  losses) not covered in Scope 2, outsourced activities, waste disposal, etc.

However, in addition to these indicators, each company can choose to disclose a host of information which puts the data into a certain context relative to the organization's overall impacts and performance, explains the sources of carbon emissions and actions taken to control carbon emission impacts. What we actually find is that companies tend to report in very different ways. Some more detailed, some less. Some clearer, some less. Some barely giving more than a single number, some offering long stories and explanations. Some also refer to their carbon impacts on third parties - indirect impacts - which are often greater than the directly generated impacts of doing their business. All in all, reporting on carbon is as diverse as the carbon performance of companies itself. Looking at the ten companies which entered their reports in this category, aspiring to be the Best Carbon Disclosure reporters, I found this to be true.

What would I expect the best carbon disclosure to include?
  • Overall absolute emissions - the scope (Scope 1, Scope 2 and Scope 3) and their sources.
  • The scope of the reporting - covering all operation or just a selection.
  • Performance versus prior years and performance versus targets with explanations.
  • The way carbon reductions have been achieved.
  • How employees have been engaged in the carbon emission reduction efforts.
  • How external stakeholders (customers/suppliers) have been engaged in carbon emission reduction efforts.
  • Future plans/targets to reduce the emissions burden and the way these will be achieved.


What did I find ?


Overall absolute emissions - the scope (Scope 1, Scope 2 and Scope 3) and their sources.
Amcor provides details of carbon intensity (per unit of production) by Scope over 6 years for Amcor "legacy" sites, representing Amcor prior to its Alcan Packaging acquisition.


Amcor also discloses the level of total absolute carbon emissions.

Banco Bradesco does not include details of carbon emissions in their 61 page report, but refers to the website, which is all in a foreign language - Portuguese ?  with no English option. The emissions numbers - in toneladas - are stated as part of the GRI Index. 


Banco Santander shows Scope 1, 2 and 3 emissions for the reporting year:

The Bank also confirms that emissions per employee dropped 76% between 2005 and 2010.

Bank of America details Scope 1, 2 and 3 emissions for 2010 and prior year 2009, by source, including details of Renewable Energy Credits.

British Sky Broadcasting provides details data for Scope 1, 2 and 3 emissions since 2008 baseline tracking. Data is shown for absolute emissions and per GBP million turnover. Even the Sky News Helicopter is detailed as generating 183 tons of (Scope 3) carbon emissions in 2010/2011.

Coca Cola Enterprises reports in detail against all three Scope emissions, explaining methodology, sources, and even an estimation of the likely effect of new additional territories:


Royal Dutch Shell provides 10 years of carbon emission data in a concentrated data table separate from the report narrative. The narrative states that higher emissions were due to higher production, especially in Nigeria because of an improved security situation. Shell makes a distinction in the report narrative between Scope 1 and 2 emissions (also splits emissions between production operations and flaring). It is not clear whether Scope 3 emissions are included.


Tieto explains the sources of carbon emissions, mainly generated through data center consumption plus employee work and travel.


Tieto provides details for all Scope 1, 2 and 3 for the year 2010.

Between 2009 and 2010, Tieto has increased the scope of its reporting from 7 offices in Sweden and Finland to 58 offices - a significant achievement- but rendering an absolute comparison with prior year data not relevant.  As you might imagine, total CO2 emissions increased significantly with increased business activity. However, while Scope 1 and 2 emissions per person decreased in 2010 vs 2009, Scope 3 emissions per person increased from 0.7 tons to 0.82 tons in 2010, this, despite a stated decrease in travel expenses per person by 3% (Scope 3 emissions, as can be seen, is primarily business travel). This is not explained.

Vodafone reports absolute emissions in the printed report, supplemented by significant detail on the Vodafone Sustainability Report website.
Wyndham Worldwide Corporation reports total Scope 1 and Scope 2 carbon emissions and sources.


The scope of the reporting - covering all operations or just a selection.
Amcor's reporting covers all manufacturing sites.
Banco Bradesco's report covers all the Bank's operations.
Banco Santander's report covers all the Bank's operations.
Bank of America's report covers the entire activities of the Bank.
British Sky Broadcasting covers all sites except joint ventures and is annualized data based on 11 months operations.
Coca Cola Enterprises reports on all the business with some omissions for newly acquired territories in 2010/2011. 
Royal Dutch Shell reports on all operations.
Tieto's carbon reporting covers between 73% and 90% of employees (18,000 employees).
Vodafone's report includes all operations with the exception of joint ventures.
Wyndham Worldwide Corporation reports on all facilities over which the company has direct control.

Performance versus prior years and performance versus targets with explanations.

Amcor reports a 2.4% carbon emission reduction in intensity (per unit of production) over 5 years for Scope 1 and 2 but did not meet the 10% 5-year target. No explanation for falling short of targets is provided. 

Banco Bradesco does not refer to prior year performance or express any carbon targets.

Banco Santander does not disclose targets and does not explain performance versus prior years beyond a passing reference.

Bank of America shows a big increase in Scope 3 emissions. However, 2010 data now includes all forms of business travel, not just air travel which was the only element reported in the 2009 report - a good example of how reporting scope improves from year to year. BoA also reports emissions from waste disposal and negative emissions from recycling and composting (232,171 tons).

British Sky Broadcasting clearly shows performance against targets over two reporting periods.


Coca Cola Enterprises provides data for prior years, showing improvements in absolute performance while increasing sales. 

Royal Dutch Shell makes general comments about performance relating to manufacturing efficiency.

Tieto Corporation of Sweden makes no secret of their carbon vision - though it is not clear by when this is scheduled to be achieved. 


Vodafone provides good, clear detail relating to performance versus objectives:


Wyndham Worldwide Corporation does not provide details of past performance (this is a first Sustainability Report).

The way carbon reductions have been achieved.

Amcor refers to "a range of procedural and technical improvements" including lighting replacement, improving boiler efficiencies, insulating steam pipes and replacing inefficient heating with infrared space heating.

Banco Bradesco offers no information. In fact, it is not clear whether there have been any carbon reductions.

Banco Santander advances construction or maintenance of branches to reduce the use of natural resources and raw materials that contribute to the Bank´s direct and indirect GHG emissions. It also compensates its emissions through the Projeto Floresta Real. 2010 emissions will be offset by March 2011 by planting 60,000 native forest trees in degraded areas with low Human Development Index (HDI) levels.

Bank of America achieved a 7.5% reduction in Scope 1 and 2 emissions in 2010 by improving energy efficiency in its retail banking centers, office buildings, and data centers and optimizing real estate portfolio to make the most efficient use of space. The Bank also discloses that there was a reduction in the GHG intensity of the U.S. electricity grid, which also contributed to their improved performance.

British Sky Broadcasting refers to building efficiency improvements including lighting, increased air sensors and air conditioning chiller units. Energy at UK Sites is purchased at renewable tariffs. The British Sky report also includes a page entitled "30 things we have done to reduce our environmental impact", many of which relate to energy consumption and carbon emissions.

Coca Cola Enterprises provides data for prior years and detailed explanations of what carbon emissions are generated where and what actions have been taken through energy-efficient technologies in manufacturing (compressed air, lighting and heating), renewable energy use, transportation efficiencies and cooling equipment for soft drinks (which are 62% of Coca Cola's core business emissions) and vending machines. Also, plant production lines are equipped with energy meters which show energy consumption performance in real-time and can be used to make adjustments which affect resulting carbon emissions.

Royal Dutch Shell does not give details about specific actions taken to reduce carbon emissions.

Tieto's main advance has been the opening of  "one of the most environmentally efficient" data centers in Sweden, called "Tieto Cave", with 20 meter rock solid walls. Wow. Sounds like a good setting for Mission Impossible 6. I can just see Tom Cruise tunneling through that. When fully utilized, the data center will supply 1,000 homes with heat and warm water.  

Vodafone discloses great detail about the way carbon efficiencies have been achieved including using fresh air to cool equipment instead of air conditioning, increasing temperature at which base stations can operate, thereby reducing cooling requirements, remote shutdown of base stations, installing more energy efficient base stations, reducing number of computer servers, using alternative energy (solar and wind) for part of the operations and reducing operating time of generators through technology improvements.

Wyndham Worldwide Corporation provides a long list of carbon-reducing activities relating to lighting, heating, Energy Star appliances and the company purchases 100% of its energy usage from wind power at the corporate HQ.


How employees have been engaged in the carbon emission reduction efforts.

Amcor does not refer to employee engagement in carbon emission reductions. Amcor refers only to an EMS, using ISO18000.
Banco Bradesco offers no information.

Banco Santander lays on 85 free daily chartered buses between subway stations and the organization's administrative buildings. The service is used by 1,662 employees. Santander also provides bicycle parks and changing rooms with showers, towels and shampoo.

Bank of America engages "thousands" of employees in environmental issues through workshops and other activities. Employees saved 2,268 tons of carbon savings and 350 employees became Environment Ambassadors.  Bank of America also offers a subsidy to employees to purchase hybrid electric (and now also, compressed natural gas) vehicles - over 3,700 employees have bought hybrids since 2007. This is important as Scope 3 emissions, which are mainly employee commuting and business travel, increased in 2010. Business travel emissions increased by over 150%.

British Sky Broadcasting ran a second Flight Challenge for employees focusing on minimising flights between Scotland and London by raising awareness of alternatives.

Coca Cola Enterprises does not specifically refer to employee engagement in environmental performance though there is one short employee story.

Royal Dutch Shell does not mention employees.

Tieto does not specifically refer to employee engagement in Green activities, though much of the company's carbon performance will be affected by reducing business travel which clearly requires employees to collaborate.

Vodafone does not specifically refer to employees in relation to carbon emission activities.

Wyndham Worldwide Corporation runs a Wyndham Green Council with representatives from across the Company, including over 200 associates from cross-functional departments in each business unit in over 20 countries. Innovations, experiences, and best practices are regularly shared across the Company and published annually in a Global Best Practices document.

In addition, Wyndham offers Sustainability 101 training in 10 languages, and has already trained 35% of the company's employees. This is supplemented by educational efforts reaching 76% of the workforce on Earth Day and around other events. Wyndham also has a Green Kids program, designed to teach children about sustainability and the best of all, a Caught Green Handed program, to recognize positive environmental performance of employees.

How external stakeholders (customers/suppliers) have been engaged in carbon emission reduction efforts.

Amcor does not disclose information on how Amcor engages with customers or suppliers with regard to carbon reduction efforts, except in the area of future targets. 

Banco Bradesco is a signatory to the Equator Principles and reports on how they apply environmental thinking to credit decisions. The bank offers four environmentally positive investment funds. However, aspects related to carbon disclosure are not specifically discussed.

Banco Santander participates in the Sectoral Forum for the Management of GHG Emissions – Engagement of Suppliers. The objective is to persuade suppliers to adopt a systematic inventory process, establishing activities for mitigating and offsetting emissions.

Through its core business, the Bank of America is committed to advancing a low-carbon economy and has generated low-carbon business worth $11.6 billion between 2007 and 2010 including more than $1.9 billion in “green” commercial real estate debt and equity transactions, $1 billion in debt and equity for green affordable housing in 23 states, $476 million in financing for energy efficiency upgrades and retrofitting for K–12 schools, colleges and universities and acted as underwriter on four IPOs, raising $3.7 billion in capital for renewable energy, clean technology and energy efficiency companies. Bank of America also held a supplier conference, encouraging disclosure to the Carbon Disclosure Project - 75 of the Bank's largest suppliers responded to the CDP.

British Sky Broadcasting asked 50 most carbon intensive suppliers to measure their carbon footprint and further reduce emissions using the Carbon Disclosure Project reporting framework. 25 agreed to participate so far. Through the Sky Rainforest Rescue campaign, in partnership with WWF, British Sky involves customers in a campaign to help save one billion trees in the Amazon rainforest.
Coca Cola Enterprises does not specifically refer to customers though the section on sustainable packaging and carbon footprint throughout the lifecycle of Coca Cola products involves consumers and requires their participation in responsible environmental behavior such as recycling.

Royal Dutch Shell describes in detail what the company is doing to develop produce cleaner energy and advanced biofuels and lubricants developed to help customers use less energy.

Tieto confirms that their core business offering, data centers and IT solutions, can help customers reduce their carbon footprints.

Vodafone reports on offerings of low-carbon solutions including smart metering for customers. "Combined with innovative technology from our partners – such as Isotrak’s Active Transport Management System or AMS’ smart metering solutions – more than 5 million Vodafone M2M connections are providing access to data that help businesses improve efficiency and cut costs. We believe that at least 4 million of these connections also help to reduce energy use and related carbon emissions."

Wyndham Worldwide Corporation operates a vacation ownership program with certification programs reaching over 800,000 timeshare owners, focusing on reduction of energy, water and waste. At Wyndham Hotel Group, the Green Franchisee Hotel Advisory Board was formed in 2010 in which 12 cross-brand hotel owners and general managers showcased and shared green practices to advance sustainability in the hotel group portfolio. Also, Wyndham has a Green Supplier initiative to partner with suppliers and vendors who have a similar commitment to protecting the environment.

Future plans/targets to reduce the emissions burden and the way these will be achieved.

Amcor announces a new target of an additional 10% reduction in carbon intensity by FY 2015/2016. This will be achieved through engaging suppliers, working with customers to make packaging more environmentally friendly and continuing internal efficiency drives.

Banco Bradesco established an Eco-efficiency Working Group which developed a Master Plan that aims to establish an environmental management structure in line with the Bank’s activities, including actions to be developed over the next five years. What this space, as they say.

Banco Santander is not explicit about future plans to achieve carbon reductions.

Bank of America has declared a goal to reduce carbon emissions by 15% in the next 5 years. They will do this by increasing LEED certified space to 20% by end 2015 and will offer monetary rewards and career advancement for employees who contribute to achieving environmental goals.

British Sky Broadcasting includes a narrative relating to next steps, in which the company will continue to do what it has already been doing in terms of carbon management.

Coca Cola Enterprises: "We are reviewing our carbon reduction goal in 2011, looking at our carbon impacts beyond our immediate operations and the demands of our stakeholders and policy makers." Watch this space, too.

Royal Dutch Shell does not specify future targets.

Tieto explains how the company will work towards carbon neutrality: reduced business travel, lower data-center energy consumption, lower office energy consumption etc.

Vodafone offers a detailed program for future carbon emissions reduction, the only reporter in this category to do so at this level of detail:
Wyndham Worldwide Corporation also give some specific through not quantifiable targets, indicating positive intention.


So, any conclusions about which report YOU will VOTE for in this category? (if you got this far, CONGRATULATIONS!!!)  

My votes go to Vodafone, Coca Cola Enterprises, Wyndham and British Sky. I especially like Wyndham's employee practices.

So remember, carbon is carbon is carbon but reporting is not reporting is not reporting is not reporting. Help the best reporters gain recognition and raise the bar through your VOTES >>>;.




elaine cohen, CSR consultant, Sustainability Reporter, HR Professional, Ice Cream Addict. Author of CSR for HR: A necessary partnership for advancing responsible business practices Contact me via www.twitter.com/elainecohen  on Twitter or via my business website www.b-yond.biz/en  (BeyondBusiness, an inspired CSR consulting and Sustainability Reporting firm)


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